Find your next B2B SaaS opportunity
North reads every B2B software market on Capterra and ranks the niches where competitors are already paying to acquire customers - proven, still-active paid ads across Google, LinkedIn, and retargeting - and the incumbents look beatable. The thesis: enter where the paid channel is validated, copy the playbook, ship a better product.
1,001
Categories
70,499
Products
2,184
Niches
3,734
Vendor domains
3,078
On Google Ads
1,764
On LinkedIn
Opportunities
The ranked map - every niche scored on multi-channel paid competition (who's advertising right now, for how long, where) against beatability and demand. Start here.
Niches
2,184The functional product classes inside Capterra's blended categories - each scored, with incumbents, complaints, and ad messaging.
Reports
An auto-generated opportunity brief for every niche: paid-competition proof, incumbents to displace, the build-wedge, and the PPC playbook.
Products
70,499Search every product - ratings, reviews, niche, and the full ad footprint: Google ads, LinkedIn, retargeting channels, and spend.
Categories
1,001The raw Capterra categories with product counts, sponsored vs. organic mix, ratings, and depth.
What North reads
Proven paid competition
Google Ads Transparency Center (live creatives, tenure, still-active), SEMrush ad spend + bid keywords, LinkedIn Ad Library, and homepage retargeting pixels (incl. Meta) - who's spending, on what, for how long.
Beatable incumbents
Real Capterra ratings + review volume, plus recurring complaint themes mined from incumbents' own reviews - the wedge to build against.
Demand & moat
SEMrush search volume, CPC, and keyword difficulty per market; vendor authority/backlinks and funding to gauge how entrenched the leaders are.
The niche layer
Claude classifies all 70k products into functional niches that cut across Capterra's blended categories - the truer opportunity unit.
How they advertise
Vision-mined angles, offers, and value props from competitors' ad creatives - the validated messaging to copy on day one.
One thesis, scored
~65% of every score is multi-channel paid competition; the rest is beatability, demand, and market size - a percentile across all niches.