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Opportunities

AntiVirus

- launch briefHigh value

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Opportunity score

36

CPC (real)

$25

Active Google advertisers

1

LinkedIn advertisers

0

Pixel advertisers

1

Avg ad tenure

1.3 yr

Incumbent ad spend/mo

$146k

Spend momentum

+542%

SEO difficulty

90

Avg incumbent funding

$1.1B

Incumbents (2)- genuine category specialists - cross-listed generic tools excluded

ProductRatingFundingAd spend/moGoogle adsLinkedInChannelsAuthority
LogMeIn Resolve
4.4(214)-$146k1.3y-551
Trellix Endpoint Security
4.2(1,805)$1.1B-----

PPC playbook- keywords the incumbents bid on - copy these (bidders = how many incumbents compete)

KeywordCPCBiddersSample landing page
logmein123$3.191www.logmein.com/features/resolve/patch-management-software
goto$12.511www.logmein.com/products/rescue/request-a-demo
screen connect$25.631www.logmein.com/products/resolve/trial/remote-support
connectwise$19.121www.logmein.com/products/resolve/trial/remote-support
logmein$2.421www.logmein.com/solutions/internal-it-support
apponfly$6.071www.logmein.com/products/rescue/request-a-demo
nable$86.451www.logmein.com/products/resolve/trial/remote-support
rdp$4.591www.logmein.com/products/resolve/trial/rmm
n-able$123.321www.logmein.com/products/resolve/trial/remote-support
resolve 365$31.471www.logmein.com/products/resolve/trial/remote-support
datto rmm login$43.641www.logmein.com/solutions/resolve/remote-monitoring-management-software
atera$34.001www.logmein.com/solutions/msp
screenconnect$25.631www.logmein.com/products/resolve/trial/remote-support
atera login$19.741www.logmein.com/solutions/resolve/remote-monitoring-management-software
goto app$15.781www.logmein.com/products/rescue/request-a-demo
splashtop$2.841www.logmein.com/solutions/internal-it-support
goto admin$18.541www.logmein.com/products/rescue/request-a-demo
windows remote desktop$4.021www.logmein.com/products/rescue/trial
fastsupport$5.131www.logmein.com/

Common complaints- recurring incumbent review cons = product gaps to exploit

Resource-heavy system impact1×
Intrusive notification and ad pop-ups1×
Difficult software removal process1×
Occasional connectivity and stability problems1×

Ad creatives- live Google Search ads the incumbents run - copy the angles

LogMeIn Resolve logmein.com

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LogMeIn Resolve Remote Support

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Remote PC Support Software

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Risk: Trellix Endpoint Security is the entrenched leader ($1.1B raised) - wedge in rather than attack head-on.

Sources: Capterra profiles + reviews · SEMrush demand / spend / paid keywords / authority / momentum · Apollo funding. Incumbent rollups exclude domains appearing in >25 categories. Capterra category ↗