Brand Protection
- launch briefPrime targetOpportunity score
51
CPC (real)
$33
Active Google advertisers
1
LinkedIn advertisers
1
Pixel advertisers
3
Avg ad tenure
2.3 yr
Incumbent ad spend/mo
$79
Spend momentum
+295%
SEO difficulty
21
Avg incumbent funding
$46M
Incumbents (3)- genuine category specialists - cross-listed generic tools excluded
| Product | Rating | Funding | Ad spend/mo | Google ads | Channels | Authority | |
|---|---|---|---|---|---|---|---|
| - | - | $79 | - | - | 4 | 25 | |
| 4.3(20) | $91M | - | 4.6y | 22 | 4 | - | |
| - | $2.0M | - | 0.0y | - | 3 | - |
PPC playbook- keywords the incumbents bid on - copy these (bidders = how many incumbents compete)
| Keyword | CPC | Bidders | Sample landing page |
|---|---|---|---|
| trademark clearance search | $3.14 | 1 | www.markify.com/services/us-full-new.html?locale=en_US |
| trademark search online | $2.04 | 1 | www.markify.com/services/us-full-new.html |
| trademark knockout search | $4.01 | 1 | www.markify.com/services/us-full-new.html |
| trademark wave | $0.67 | 1 | www.markify.com/services/trademark-watch.html |
| trademark loyal | $0.00 | 1 | www.markify.com/services/trademark-watch.html |
| trademark pro | $10.12 | 1 | www.markify.com/services/trademark-watch.html |
Keyword universe- to bid on / rank for
| Keyword | Volume | CPC | Diff |
|---|---|---|---|
| tracer | 14,800 | $0 | 64 |
| brand protection | 4,400 | $29 | 27 |
| online brand protection | 2,900 | $69 | 25 |
| brand protection services | 1,000 | $46 | 26 |
| brand protection solutions | 1,000 | $61 | 30 |
| brand protection tools | 1,000 | $68 | 31 |
| digital brand protection | 1,000 | $33 | 27 |
| brandshield | 880 | $51 | 44 |
| online brand monitoring | 880 | $0 | 27 |
| brand protection solution | 590 | $61 | 35 |
| online brand protection services | 480 | $29 | 26 |
| brand monitoring software | 390 | $0 | 29 |
Ad creatives- live Google Search ads the incumbents run - copy the angles
Markify Brand Monitor markify.com
Full Trademark Search
Start Your Free Trial Today — Comprehensive Trademark Search Using a Combination of USPTO and Common Law Data. Get Reports from the World’s Most Powerful Trademark Search & Watch Engine. Learn More!
Trademark Protection Service
99% Trademark Similarity Match — World's best trademark search algorithm. Your branding in reports. From $39/Year. Try now! Bulk...
Risk: Red Points is the entrenched leader ($91M raised) - wedge in rather than attack head-on.
Sources: Capterra profiles + reviews · SEMrush demand / spend / paid keywords / authority / momentum · Apollo funding. Incumbent rollups exclude domains appearing in >25 categories. Capterra category ↗