Business Phone Systems
- launch briefMarginalOpportunity score
55
CPC (real)
$16
Active Google advertisers
24
LinkedIn advertisers
15
Pixel advertisers
22
Avg ad tenure
3.3 yr
Incumbent ad spend/mo
$2.3M
Spend momentum
-1%
SEO difficulty
66
Avg incumbent funding
$96M
Incumbents (33)- genuine category specialists - cross-listed generic tools excluded
| Product | Rating | Funding | Ad spend/mo | Google ads | Channels | Authority | |
|---|---|---|---|---|---|---|---|
DialpadAd | 4.2(562) | $540M | $558k | 4.6y | - | 6 | 63 |
| 4.2(459) | $226M | $439k | 4.6y | 24 | 6 | 60 | |
| 4.3(47) | - | $264k | 1.7y | - | - | 50 | |
| 4.1(309) | - | $264k | 1.7y | - | - | 50 | |
| 4.5(112) | $200M | $189k | 1.3y | 24 | 6 | 55 | |
| 4.6(916) | $200M | $189k | 1.3y | 24 | 6 | 55 | |
| 4.3(358) | $162M | $182k | 2.9y | 12 | - | 53 | |
| 4.4(248) | - | $175k | 4.6y | - | - | 55 | |
| 3.6(71) | $25M | $142k | 3.3y | - | 2 | 40 | |
| 4.4(268) | $32M | $109k | 4.6y | 24 | 6 | 46 | |
| 4.2(63) | $9.8M | $93k | 2.9y | - | 5 | 52 | |
JustCallAd | 4.1(224) | $14M | $79k | 4.3y | 24 | 1 | 49 |
3CXAd | 4.4(465) | - | $59k | 4.6y | 24 | 2 | 51 |
| 4.7(330) | $77M | $19k | 4.6y | 19 | 5 | 41 | |
| 4.8(32) | - | $4k | 3.8y | - | - | 38 | |
| 4.5(63) | - | $2k | 1.1y | - | 2 | 43 | |
| 4.8(324) | - | $731 | 1.3y | - | 3 | 24 | |
RingoverAd | 4.7(870) | $39M | $681 | 2.4y | 24 | 1 | 48 |
| 4.8(698) | - | $550 | 3.6y | - | 3 | 35 | |
| 4.7(39) | $3.3M | $108 | 3.2y | 24 | 5 | 31 | |
| 4.7(41) | - | $58 | 3.8y | - | - | 33 | |
| 4.7(38) | $1.1M | - | 4.3y | 4 | 2 | - | |
IntulseAd | 4.4(132) | - | - | 2.6y | - | 3 | - |
| 4.9(102) | - | - | 4.5y | 24 | - | - | |
| 4.6(294) | - | - | 4.6y | - | 4 | - | |
| - | - | - | - | - | - | - | |
| 4.8(130) | $5.2M | - | 0.5y | 24 | 1 | - | |
| 4.7(78) | $9.8M | - | 3.9y | 2 | - | - | |
| 4.7(67) | - | - | 0.5y | 1 | 2 | - | |
| 4.7(55) | - | - | 4.2y | 24 | 3 | - | |
| 4.6(69) | - | - | - | - | 1 | - | |
| 4.9(54) | - | - | - | - | 3 | - | |
| 4.5(97) | - | - | - | - | - | - |
PPC playbook- keywords the incumbents bid on - copy these (bidders = how many incumbents compete)
| Keyword | CPC | Bidders | Sample landing page |
|---|---|---|---|
| grasshopper | $9.18 | 5 | grasshopper.com/offer/direct |
| ringcentral | $16.48 | 4 | www.nextiva.com/compare/ringcentral-vs-nextiva |
| openphone | $14.16 | 4 | www.quo.com/paid/modern-phone-system |
| open phone | $14.16 | 4 | www.quo.com/paid/modern-phone-system |
| vonage business | $26.89 | 4 | www.phone.com/ |
| toll free number | $8.99 | 3 | www.unitelvoice.com/ |
| aircall | $18.50 | 3 | justcall.io/lp/aircall-vs-justcall-v1/ |
| vonage | $12.78 | 3 | www.nextiva.com/x/vonage-vs-nextiva |
| dialpad | $22.35 | 3 | www.dialpad.com/pricing/ |
| zoom phone | $12.06 | 3 | justcall.io/lp/zoom-vs-justcall/ |
| grass hopper | $9.18 | 3 | grasshopper.com/offer/direct |
| business phone lines | $34.98 | 3 | www.phone.com/ |
| justcall | $10.44 | 2 | getdialedin.com/glp-justcall/ |
| voip | $13.62 | 2 | www.3cx.com/phone-system/ |
| dial toll free | $1.99 | 2 | www.callture.com/tollfree/ |
| ring central | $16.48 | 2 | www.dialpad.com/dp/ai-contact-center/ |
| numbers 800 | $14.75 | 2 | www.callture.com/tollfree/ |
| pbx | $18.52 | 2 | www.3cx.com/pbx/ |
| 1800 number | $13.25 | 2 | www.callture.com/tollfree/ |
| 8 x 8 | $24.60 | 2 | www.8x8.com/8/integrated-ccaas-ucaas |
Common complaints- recurring incumbent review cons = product gaps to exploit
Ad creatives- live Google Search ads the incumbents run - copy the angles
Dialpad dialpad.com
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Aircall aircall.io
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8x8 Work 8x8.com
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Virtual Phone Number
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8x8 Work 8x8.com
8x8 Communication Platform
One Platform, Many Solutions — Discover 8x8's Comprehensive Suite of Unified Communication and Contact Center Products.
Global Voice, One Platform - Unify Voice, Chat & More
Get UC, CC & CPaaS all Native, Secure, and Ready to Grow with your Business. Get in Touch
Global Voice, One Platform | Unify Voice, Chat & More
AI Coaching, Smart Routing and Analytics, only with 8x8®'s Unified Platform. Find out More
Virtual Phone Number
Cloud-Based Virtual-Phone — 8x8® Offers Affordable VoIP Solutions for Businesses. Discover our Pricing Today. Get a Reliable...
Nextiva nextiva.com
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Nextiva nextiva.com
Nextiva® #1 VoIP Phone System - Get Up To 12 Months Free
Switch to Nextiva and get up to 12 months free with our limited time offer. Nextiva delivers...
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Grasshopper grasshopper.com
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Ooma Office ooma.com
Ooma VoIP Phone System
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No Contract, Quick Easy Setup — VoIP Phone Systems Made Easy. Choose the Right One For a Small Business. Cut the Phone Bill By More Than 50%. Telcos Charge High Rates. Switch Now! Affordable & Easy To Use.
Ooma® Official Website
Ooma® Home & Business Phones — Great Business & Home Phone Services. Keep Your Existing Number. Ranked #1 Business Phone Service By Users & PCMag.com. Types: Free Home Phone Service, Business Phone Service.
Risk: Dialpad is the entrenched leader ($540M raised), authority 63 - wedge in rather than attack head-on.
Sources: Capterra profiles + reviews · SEMrush demand / spend / paid keywords / authority / momentum · Apollo funding. Incumbent rollups exclude domains appearing in >25 categories. Capterra category ↗