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Opportunities

Church Presentation

- launch briefMarginal

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Opportunity score

33

CPC (real)

$2

Active Google advertisers

3

LinkedIn advertisers

0

Pixel advertisers

3

Avg ad tenure

4.0 yr

Incumbent ad spend/mo

$1k

Spend momentum

-19%

SEO difficulty

15

Avg incumbent funding

-

Incumbents (4)- genuine category specialists - cross-listed generic tools excluded

ProductRatingFundingAd spend/moGoogle adsLinkedInChannelsAuthority
EasyWorshipAd
4.6(835)-$8394.6y--38
ProPresenter
4.6(2,085)-$3953.8y-443
Altar LiveAd
4.3(21)--3.7y-1-
Proclaim by LogosAd
4.6(202)----2-

PPC playbook- keywords the incumbents bid on - copy these (bidders = how many incumbents compete)

KeywordCPCBiddersSample landing page
easy worship$2.762easyworship.com/software/features
propresenter 7$2.011www.renewedvision.com/propresenter
easyworship$2.761easyworship.com/software/features
scoreboard software$4.611www.renewedvision.com/proscoreboard
worship presentation software$2.081www.renewedvision.com/propresenter
church presentation programs$2.081www.renewedvision.com/propresenter
ez worship$2.761easyworship.com/software/features
church media drop$1.501www.renewedvision.com/propresenter
projector programs for churches$3.321www.renewedvision.com/propresenter
propresenter mac download$2.271www.renewedvision.com/propresenter
ezworship$2.761easyworship.com/software/features
prosenter$0.961www.renewedvision.com/propresenter
propresenter download mac$2.271www.renewedvision.com/propresenter
esay worship$2.761easyworship.com/software/features
church software programs for worship$4.171www.renewedvision.com/propresenter
easyworship for mac$2.821easyworship.com/software/update
proresenter$1.511www.renewedvision.com/propresenter
church slideshow software$3.411www.renewedvision.com/propresenter
pro presenter pricing$1.371www.renewedvision.com/propresenter
propresenter downloads$2.081www.renewedvision.com/propresenter

Common complaints- recurring incumbent review cons = product gaps to exploit

Persistent software glitches1×
Frequent instability and crashes1×
Resource-heavy and slow performance1×
Frequent software instability problems1×
Costly recurring payment structure1×
Demanding hardware and compatibility needs1×

Ad creatives- live Google Search ads the incumbents run - copy the angles

EasyWorship easyworship.com

Official EasyWorship Site

Mac and Windows Native — Now native on Mac and Windows. PowerPoint imports. Built for your volunteer team. Run lyrics, scripture, slides, and livestream from one screen. Built for your team. Live Stream Integration.

EasyWorship Software

Lyrics, Scripture & Media — All-in-one presentation software for church. Read reviews and see what's included. Church presentation software with lyrics, scripture, media & PowerPoint integration. PowerPoint Compatible.

ProPresenter renewedvision.com

Worship Presentation Software - ProPresenter

ProPresenter is the definitive choice in live church presentation & production software.

ProPresenter by Renewed Vision

Simple & modernized interface — ProPresenter is the definitive choice in live presentation & production software. Control...

ProPresenter is hera

Worship presentation software — Control backgrounds, live video, slides, props, and masks independently. Feel confident running the software with only a few minutes of training! Works with Mac & Windows. Easy to use. Affordable.

Worship Presentation Software

ProPresenter is the #1 choice — The Definitive Choice in Live Production ...

Risk: EasyWorship is the entrenched leader, authority 38 - wedge in rather than attack head-on.

Sources: Capterra profiles + reviews · SEMrush demand / spend / paid keywords / authority / momentum · Apollo funding. Incumbent rollups exclude domains appearing in >25 categories. Capterra category ↗