Opportunities

Contest

- launch briefHigh value

View category listings →

Opportunity score

44

CPC (real)

$30

Active Google advertisers

6

LinkedIn advertisers

2

Pixel advertisers

5

Avg ad tenure

3.2 yr

Incumbent ad spend/mo

$18k

Spend momentum

-9%

SEO difficulty

42

Avg incumbent funding

$57M

Incumbents (7)- genuine category specialists - cross-listed generic tools excluded

ProductRatingFundingAd spend/moGoogle adsLinkedInChannelsAuthority
4.8(398)$168M$13k1.6y22453
4.4(156)-$2k3.6y-140
4.9(250)-$2k3.1y23-26
4.6(73)-$4874.6y-129
4.8(193)$1.1M$2494.6y--32
4.1(154)--4.6y-1-
4.7(24)$1.7M-0.3y-2-

PPC playbook- keywords the incumbents bid on - copy these (bidders = how many incumbents compete)

KeywordCPCBiddersSample landing page
shortstack$4.051www.shortstack.com/
award force$9.681awardforce.com/
openwater$2.361openwater.com/
gurumedia$155.191loyalty.kangaroorewards.com/marketing/
grant management software$25.571www.submittable.com/solutions/grants
grant management software for nonprofits$80.351www.submittable.com/solutions/nonprofits
awards management software$16.561openwater.com/awards-software/
loyalty rewards program for restaurants$12.731loyalty.kangaroorewards.com/lp-master/
awards force$11.581awardforce.com/
award force login$4.511awardforce.com/
grantmaking software$32.181www.submittable.com/solutions/grants
nonprofit grant management software$80.351www.submittable.com/solutions/nonprofits
grants management software for government$66.661www.submittable.com/solutions/grants-management-software-for-government
open. water$2.361openwater.com/
best grants management software for nonprofits$59.541www.submittable.com/solutions/nonprofits
grant management software for foundations$57.701www.submittable.com/solutions/grant-management-software-for-foundations
scholarship management system$39.121www.submittable.com/solutions/scholarship-management
openwater software$3.071openwater.com/
federal grant management$60.351www.submittable.com/solutions/grants-management-software-for-government
grant management for nonprofits$70.091www.submittable.com/solutions/nonprofits

Ad creatives- live Google Search ads the incumbents run - copy the angles

Submittable submittable.com

Non-Profit Grant Management | Launch In Days, Not Weeks

Simple for reviewers, efficient for administrators & easy for applicants. Join Submittable. Trusted by 11,000+ organizations to launch, manage & measure the results of their programs. Prevent fraud.

Non-Profit Grant Management | Easy For You & For Applicants

Trusted by 11,000+ organizations to launch, manage & measure the results of their programs. Breeze through the busywork of managing grants so you...

Workplace Giving Program | Maximize Your Social Impact

Build an employee giving and matching program that provides a great employee experience. Maximize participation and give employees control over which nonprofits they donate to. Enact your mission. Redistribute funds. Empower employees.

Grant Management Software | Simplify & Improve Experiences

Get all the tools you need from planning to processing to reporting to funds distribution. Launch fast and focus more on creating impact with easy-to-use grant management software. Used by 9000+ Companies. Track funds. Eliminate tedious work.

ShortStack shortstack.com

Best Giveaway App

Custom Giveaways & Contests — Get started today and access all our most popular features for free. Easily create giveaways, instant win contests, photo contests, sweepstakes and more. Try It For Free. No card required.

ShortStack.com

Contests, Landing Pages & More — ShortStack Has Everything You Need To Successfully Launch Your Next Marketing Campaign. Do...

ShortStack

ShortStack | Gleam comparison — See How ShortStack Compares To Gleam.io. Join the thousands of brands and Fortune 500 companies that use ShortStack.

Kangaroo kangaroorewards.com

Small Business Loyalty Program - Loyalty That Works

All the tools you need to grow your business through customer loyalty. Motivate customers across all touchpoints: online, in-store, or on your app. Increase Order Values. Customer Engagement.

Loyalty Marketing Platform - Marketing & Automations

Easily personalize your loyalty program with Kangaroo's software to match your brand.

Loyalty Program for Retail | Loyalty That Works

Reward your Customers for their Loyalty with Kangaroo's all-in-one Loyalty Program. Easily...

Best Loyalty Platform - Acquisitions & Referrals - Request a Demo

Motivate customers across all touchpoints: online, in-store, or on your app.

OpenWater openwater.com

Awards Management Software

Awards Nomination Platform — 44 customers rate OpenWater Awards Software 4.7+ out of 5. Used by ASAE, Peaboy Awards, Content Marketing Awards and more.

Awards Judging & Nominations | Awards Management Software

Used by ASAE, Peaboy Awards, Content Marketing Awards and more. 44 customers rate...

OpenWater Software

OpenWater - App and Review — Secure web portal, multi-round review, reporting, collect files, automated emails. Software to manage awards, abstracts, grants, scholarships, fellowships.

Online Judging Software

Judging Software Platform — Configure judging workflows for a competition, accept submissions, send reminders. 44 customers rate OpenWater Competition Software 4.7+ Stars.

Award Force awardforce.com

Online Judging Software

Online Judging Modes — World-Leading Software For Judging Awards. Powerful options allow you to create your ideal judging workflow.

Submittable Alternative - Online Award Management

Everything You Need To Manage Submission, Evaluation And Award Of Results, OnlineCompare Award Force. Recognise Excellence. World's #1 Awards Software. Save Time & Money

Awards Management Software

Awards Platform — Easy and Efficient Entry Experience. Flexible Branding Options. The Industry-Leading Awards Entry & Judging Management Software. Find out why. Grow Your Awards. Peace-Of-Mind. Great User Experience. Judges Are Happy. Visibility + Control. Save Time, Save...

Award Force | America's #1 Awards Qoftware | Online Awards Software

The International Award Management SolutionAwards Management Software. Awards Software. Recognise Excellence. Awards Winning Software

Risk: Submittable is the entrenched leader ($168M raised), authority 53 - wedge in rather than attack head-on.

Sources: Capterra profiles + reviews · SEMrush demand / spend / paid keywords / authority / momentum · Apollo funding. Incumbent rollups exclude domains appearing in >25 categories. Capterra category ↗