Contract Management

- launch briefProven advertisers

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Opportunity score

CPC (real)

$57

Active Google advertisers

LinkedIn advertisers

Pixel advertisers

Avg ad tenure

2.7 yr

Incumbent ad spend/mo

$1.9M

Spend momentum

+2%

SEO difficulty

Avg incumbent funding

$581M

Incumbents (44)- genuine category specialists - cross-listed generic tools excluded

Product	Rating	Funding	Ad spend/mo	Google ads	LinkedIn	Channels	Authority
PandaDocAd	4.5(1,246)	$67M	$770k	3.7y	24	-	53
Docusign CLMAd	4.5(126)	-	$515k	4.6y	24	1	72
Docusign	4.7(9,343)	-	$515k	4.6y	24	1	72
IroncladAd	4.4(63)	$331M	$153k	4.4y	19	5	45
JuroAd	4.8(41)	$31M	$100k	2.8y	22	-	43
ProcurifyAd	4.6(199)	$108M	$66k	3.8y	24	6	42
M-Files	4.4(275)	$146M	$36k	3.2y	24	1	44
Intellect QMS AIAd	4.6(84)	$8.2M	$35k	4.6y	-	2	31
GatekeeperAd	4.7(80)	-	$34k	2.3y	8	4	42
LinkSquaresAd	4.3(40)	$178M	$27k	2.5y	24	3	34
Coupa	4.0(126)	$9.5B	$23k	3.3y	24	4	52
AgiloftAd	4.8(38)	$45M	$20k	2.3y	24	-	36
AnchorAd	5.0(28)	$35M	$18k	1.2y	10	4	35
CobbleStone Contract InsightAd	4.7(53)	-	$14k	4.6y	-	2	37
ContractSafeAd	4.8(180)	$28M	$12k	3.7y	24	4	40
CaptivateIQ	4.8(873)	$263M	$10k	2.9y	24	3	38
GoFormz	4.8(136)	$31M	$8k	4.6y	24	2	38
EZLynxAd	3.7(74)	-	$8k	3.0y	16	-	41
GEP QUANTUM INTELLIGENCEAd	4.6(7)	-	$7k	1.0y	-	-	48
Ignition	4.7(152)	$79M	$4k	1.8y	-	1	38
Proposify	4.4(299)	$13M	$3k	1.6y	24	-	43
DealHub	4.7(95)	$185M	$3k	1.2y	24	-	47
PDFelement	4.3(439)	-	$3k	3.8y	1	1	74
OpenGov Procurement & Contract ManagementAd	4.0(5)	$2.0B	$1k	1.3y	-	4	48
Tradogram	4.5(109)	-	$988	1.7y	24	3	40
Square 9	4.5(141)	-	$831	2.7y	24	3	30
ProjectTeam.com	4.5(145)	-	$240	1.3y	-	3	27
Oneflow	4.6(112)	-	$123	4.1y	24	5	39
Axiom Software	4.3(31)	$1.3B	$49	4.5y	-	-	36
WarrantyHub	5.0(6)	-	$19	0.9y	24	1	12
WorkMotion	4.8(244)	$65M	-	2.5y	24	4	-
Webdox	4.7(147)	$10M	-	2.6y	21	4	-
123FormBuilder	4.4(175)	$1.0M	-	4.6y	-	-	-
Contracts 365Ad	4.8(8)	-	-	0.2y	24	2	-
eBuyerAssist PlatformAd	4.9(70)	-	-	3.0y	-	1	-
TrackadoAd	4.5(24)	-	-	4.6y	-	1	-
Better Proposals	4.8(166)	-	-	4.6y	-	2	-
Agiled	4.7(350)	-	-	-	-	-	-
Worksuite	4.3(90)	$2.9M	-	0.3y	24	-	-
IntelAgreeAd	5.0(12)	$16M	-	0.2y	24	3	-
Indy	4.7(103)	$4.0M	-	-	-	5	-
Docubee	4.7(87)	-	-	2.2y	-	6	-
Concord	4.6(235)	$56M	-	1.3y	6	-	-
CMPRO	4.8(5)	-	-	-	-	-	-

PPC playbook- keywords the incumbents bid on - copy these (bidders = how many incumbents compete)

Keyword	CPC	Bidders	Sample landing page
contract lifecycle management software	$46.31	4	www.cobblestonesoftware.com/contract-management-software-free-demo
contract management software	$57.23	4	ironcladapp.com/lp/ironclad-contract-management-software
clm clm	$18.96	4	linksquares.com/lp/contract-lifecycle-management-software/
juro	$23.00	4	juro.com/lp-contract-automation-platform-nf
proposify	$7.62	3	www.proposify.com/
contract repository system	$94.43	3	linksquares.com/lp/enterprise-contract-management/
best contract management software	$70.46	3	www.linksquares.com
panda doc	$5.30	3	resources.agiloft.com/agiloft-clm-software-demo
linksquares	$22.85	3	www.linksquares.com
evisort	$13.00	3	resources.agiloft.com/agiloft-clm-software-demo
sign now	$6.93	3	juro.com/lp-contract-automation-platform-nf
purchase order software	$28.91	2	www.tradogram.com/software/tools-and-feature/operations-features/purchase-requisition-system
m-files	$12.92	2	www.square-9.com/why-square-9/
agiloft	$33.21	2	resources.agiloft.com/agiloft-clm-software-demo
docusign	$3.44	2	www.docusign.com/en-ca/trial/free
gep	$5.95	2	www.gep.com/clp/gep-procurement-software-demo
contract manager program	$57.23	2	www.contractsafe.com/best-clm-alternative
gatekeeper	$10.71	2	www.procurify.com/explore/procurement/
dropbox sign	$6.83	2	juro.com/lp-contract-automation-platform-nf
contract management solutions	$82.15	2	www.contractsafe.com/3-min-tour

Keyword universe- to bid on / rank for

Keyword	Volume	CPC	Diff
clm	12,100	$19	56
contract lifecycle management	5,400	$19	46
contract management	4,400	$24	41
clm software	2,900	$46	44
contract lifecycle management software	2,400	$46	44
contract management system	1,900	$77	44
docusign clm	1,900	$36	40
best contract management software	1,600	$70	37
management contract software	1,600	$57	43
contract management lifecycle software	1,300	$46	39
contract works	1,300	$2	21
what is clm	1,300	$7	25

Common complaints- recurring incumbent review cons = product gaps to exploit

Frequent email deliverability issues1×

Challenging and inconsistent formatting tools1×

Limited and confusing payment features1×

Steep learning curve for users1×

Difficult and unreliable text editing1×

Frequent glitches and frustrating bugs1×

Inconsistent and complex formatting1×

High and complex pricing structure1×

Ad creatives- live Google Search ads the incumbents run - copy the angles

PandaDoc pandadoc.com

PandaDoc® is Way Better | Free to Start, No Hidden Fees

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PandaDoc® is Way Better

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Digital Signature

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Docusign docusign.com

Docusign.com

Send & Sign for Free — Docusign Works with All the Apps and Devices You Already Use. Sign Anywhere in the World. 100...

Docusign Plans & Pricing

Monthly & Annual Options — See All Our eSignature Plans, Starting at Just $10 a Month. Buy Online or Schedule A Call With Our Sales Team to Learn More.

Free Agreement Templates

Free to Print & Download — View Our Gallery of Pre-Built, Editable Templates to Send an Agreement Out for Signature. Financial, Legal, Sales, Employment, and Service Agreement Templates. Import PDF & Word Files. Easy to Use.

Free Electronic Signature

Sign Electronically For Free — 100% Digital and Secure. Send & Sign on Any Device. Docusign Works with All the Apps and Devices You Already Use.

Docusign docusign.com

Docusign.com

Send & Sign for Free — Docusign Works with All the Apps and Devices You Already Use. Sign Anywhere in the World. 100...

Docusign Plans & Pricing

Monthly & Annual Options — See All Our eSignature Plans, Starting at Just $10 a Month. Buy Online or Schedule A Call With Our Sales Team to Learn More.

Free Agreement Templates

Free Electronic Signature

Sign Electronically For Free — 100% Digital and Secure. Send & Sign on Any Device. Docusign Works with All the Apps and Devices You Already Use.

Ironclad ironcladapp.com

AI for In-House Legal Teams | Automate Contracts with AI

Your AI legal assistant for drafting, reviewing and researching contracts. Review & redline contracts with AI that understands your precedent.

Contract Management Software | Wasting Time on Contracts?

Built To Handle All Contract Types: Procurement, Legal, Sales, Finance, HR, Marketing, etc. Real-Time Collaboration Across All Key...

Contract Lifecycle Management | Wasting Time on Contracts?

Handle Every Contract Type From NDAs & MSAs To Order Forms & Vendor Agreements W Ironclad. Built To Handle All Contract Types: Procurement...

AI Contract Management | Wasting Time on Contracts?

Real-Time Collaboration Across All Key Stakeholders, Providing You Transparency & Control. Built To Handle All Contract Types: Procurement, Legal...

Juro juro.com

Contract Signing Solution

Create, eSign, Track & Manage — Contract Signing Solution For All Teams. Agree Contracts 10x Faster With AI. Create, Negotiate...

Contract Signing Solution - Create, eSign, Track & Manage

Contract Signing Solution For All Teams. Agree Contracts 10x Faster With AI. Create, Negotiate, eSign, Track & Manage Contracts In One AI-Native Workspace.

Electronic Contract Software - Create, eSign, Track & Manage

Electronic Contract Software For All Teams. Agree Contracts 10x Faster With AI.

Procurify procurify.com

Procurify - Procurement

One procurement platform to rule them all. Say hello to the Procurify Platform. Centralize your procure to pay workflows and regain control of your business spend.

AI-Powered Procurement

Procurement Automation — Centralize purchasing requests with Procurify's digital procurement platform. One place to view...

Purchase Order Software

AI-Powered Procurement — One place to view your financial data. Get started for free today. Procurify: Procurement Software for Approvals...

Purchase Order Software - AI-Powered Procurement

One place to view your financial data. Get started for free today.

M-Files m-files.com

M-Files File Management

File Management Platform — Tag Your Files Fast & Accurately with M-Files File Management Platform. Book Demo! Turn Your...

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Intellect QMS AI intellect.com