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Opportunities

DEI (Diversity, Equity & Inclusion)

- launch briefMarginal

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Opportunity score

27

CPC (real)

$16

Active Google advertisers

2

LinkedIn advertisers

0

Pixel advertisers

2

Avg ad tenure

1.2 yr

Incumbent ad spend/mo

$331k

Spend momentum

+179%

SEO difficulty

25

Avg incumbent funding

-

Incumbents (2)- genuine category specialists - cross-listed generic tools excluded

ProductRatingFundingAd spend/moGoogle adsLinkedInChannelsAuthority
Diligent Boards
4.7(339)-$331k2.0y-648
Praxie
4.1(12)--0.5y-2-

PPC playbook- keywords the incumbents bid on - copy these (bidders = how many incumbents compete)

KeywordCPCBiddersSample landing page
diligent$17.471www.diligent.com/lp/uk-your-trusted-board-management-software
boarddocs$17.241www.diligent.com/lp/diligent-vs-board-intelligence
board docs$17.241www.diligent.com/lp/board-management-software-comparison
freshworks$10.671www.diligent.com/lp/your-trusted-board-management-software-solutions
dilligent$17.471www.diligent.com/lp/uk-your-trusted-board-management-software
escribe$11.941www.diligent.com/lp/diligent-community-comparison
sharefile$5.381www.diligent.com/features/boards/boards-secure-collaboration
diligent boards$33.111www.diligent.com/lp/diligent-community-campaigns
deltek$4.121www.diligent.com/lp/request-pricing-global-paid-search
m-files$12.921www.diligent.com/lp/request-pricing-global-paid-search
deligent$17.471www.diligent.com/lp/governance-software-for-public-and-elected-boards-mdo
board management software$34.971www.diligent.com/lp/trusted-board-management-software-solution
govenda$23.711www.diligent.com/lp/board-management-software-comparison
enterprise risk management software$20.721www.diligent.com/lp/enterprise-risk-management
meeting agenda template$2.571www.diligent.com/lp/diligent-community-comparison
chanty$13.091www.diligent.com/features/boards/boards-secure-collaboration

Ad creatives- live Google Search ads the incumbents run - copy the angles

Diligent Boards diligent.com

Secure File Sharing

Microsoft 365 File Sharing — Secure File Sharing Software for Microsoft 365. Secure board software for data storage, file sharing and collaboration.

Diligent Board Management

Fast And Easy Implementation — The Number 1 Board Portal Makes Better Governance Your Biggest Advantage. Real-Time...

All-in-One Governance Platform

Secure Government Board Tools — Secure Platform for Local Government Boards. Learn More! Drive strategic planning and inclusivity with modern governance tools.

Risk: Diligent Boards is the entrenched leader, authority 48 - wedge in rather than attack head-on.

Sources: Capterra profiles + reviews · SEMrush demand / spend / paid keywords / authority / momentum · Apollo funding. Incumbent rollups exclude domains appearing in >25 categories. Capterra category ↗