Demo

- launch briefQuality gap

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Opportunity score

CPC (real)

$19

Active Google advertisers

LinkedIn advertisers

Pixel advertisers

Avg ad tenure

3.2 yr

Incumbent ad spend/mo

$1k

Spend momentum

-44%

SEO difficulty

Avg incumbent funding

$157M

Incumbents (2)- genuine category specialists - cross-listed generic tools excluded

Product	Rating	Funding	Ad spend/mo	Google ads	LinkedIn	Channels	Authority
Consensus	4.9(323)	$157M	$1k	3.6y	23	-	45
Regale	4.5(2)	-	-	2.9y	10	-	-

PPC playbook- keywords the incumbents bid on - copy these (bidders = how many incumbents compete)

Keyword	CPC	Bidders	Sample landing page
bombbomb	$2.06	1	goconsensus.com/lp/interactive-demos/
live demo	$12.17	1	goconsensus.com/lp/interactive-demos/
goconsensus	$21.42	1	goconsensus.com/lp/brand-home
consensus software	$12.13	1	goconsensus.com/lp/brand-home
saas demo software	$16.66	1	goconsensus.com/lp/saas-demos/
demo live	$12.17	1	goconsensus.com/lp/interactive-demos/
automated demo software	$36.52	1	goconsensus.com/lp/demo-automation-software/
consensus platform	$15.56	1	goconsensus.com/lp/brand-home
product demo video software	$11.13	1	goconsensus.com/product-demo-software-consensus
webinar demo	$9.90	1	goconsensus.com/lp/interactive-demos/
product videos for marketing	$9.61	1	goconsensus.com/lp/interactive-demos/
sales force software	$10.19	1	goconsensus.com/solutions/sales
ai generated video for business	$8.44	1	goconsensus.com/lp/interactive-demos/
how to create an interactive video	$3.72	1	goconsensus.com/lp/interactive-demos/
consensus video	$12.03	1	goconsensus.com/lp/brand-home
demo experience platform for managing product demos at scale	$0.00	1	goconsensus.com/lp/saas-demos/
consensus pricing	$15.52	1	goconsensus.com/lp/brand-home
consensus demo software	$21.60	1	goconsensus.com/lp/brand-home
consensus demo platform software product demos	$0.00	1	goconsensus.com/lp/demo-automation-software/
consensus conductor	$0.00	1	goconsensus.com/lp/brand-home

Ad creatives- live Google Search ads the incumbents run - copy the angles

Consensus goconsensus.com

The #1 SaaS Product Demo Tool | SaaS Product Demo Video

50% of the top 30 software companies rely on Consensus to deliver more revenue. Create engaging, interactive SaaS demos...

The #1 SaaS Product Demo Tool

#1 Demo Automation Platform — Create engaging, interactive SaaS demos that convert and close deals 30% faster. Automate quick demos to qualify buyers faster and give Presales their time back. Automate Your Demos.

Consensus

Consensus Software — Automate quick demos to qualify buyers faster and give Presales their time back. Create and send interactive demos in minutes, then watch your buying group engage & share. Automate Your Demos. Demo Automation Platform. Interactive Demo App. Nothing Beats a Demo. Automate Demos.

Consensus Demo Software

Easily Create Product Demos — Automate quick demos to qualify buyers faster and give Presales their time back. Easily create...

Risk: Consensus is the entrenched leader ($157M raised), authority 45 - wedge in rather than attack head-on.

Sources: Capterra profiles + reviews · SEMrush demand / spend / paid keywords / authority / momentum · Apollo funding. Incumbent rollups exclude domains appearing in >25 categories. Capterra category ↗