EHS Management
- launch briefHot channelOpportunity score
69
CPC (real)
$42
Active Google advertisers
30
LinkedIn advertisers
19
Pixel advertisers
26
Avg ad tenure
2.7 yr
Incumbent ad spend/mo
$119k
Spend momentum
+158%
SEO difficulty
42
Avg incumbent funding
$29M
Incumbents (44)- genuine category specialists - cross-listed generic tools excluded
| Product | Rating | Funding | Ad spend/mo | Google ads | Channels | Authority | |
|---|---|---|---|---|---|---|---|
| 4.6(84) | $8.2M | $35k | 4.6y | - | 2 | 31 | |
| 4.8(69) | - | $18k | 2.8y | 24 | - | 31 | |
| 4.6(123) | - | $14k | 4.6y | 24 | 1 | 49 | |
| 4.2(62) | $160M | $9k | 1.9y | - | 5 | 38 | |
SiteDocsAd | 4.8(255) | - | $8k | 3.8y | 24 | 2 | 34 |
| 4.6(79) | - | $7k | 4.6y | 23 | - | 47 | |
| 4.4(85) | - | $6k | 4.6y | 24 | - | 42 | |
| 4.9(66) | - | $6k | 0.3y | - | 1 | 34 | |
| 4.8(129) | - | $3k | 0.3y | - | 2 | 29 | |
| 4.4(25) | - | $3k | 0.7y | 9 | 4 | 84 | |
| 4.6(112) | $36M | $2k | 2.9y | 24 | 1 | 40 | |
| 4.5(24) | - | $2k | 0.8y | - | 2 | 28 | |
| 4.7(48) | - | $2k | 1.1y | 23 | 4 | 21 | |
| 4.8(4) | - | $1k | 4.5y | - | 1 | 26 | |
| 4.3(84) | $2.0M | $651 | 2.2y | - | - | 33 | |
Ease.ioAd | 4.5(52) | - | $533 | 2.9y | 24 | - | 34 |
| 4.9(23) | $12M | $189 | 2.5y | 22 | - | 34 | |
| 4.8(89) | - | $108 | 1.3y | - | 4 | 28 | |
EHS HeroAd | 4.3(27) | - | $52 | 3.1y | - | - | 39 |
VLXAd | 4.9(16) | - | $45 | 2.2y | 9 | 3 | 20 |
| - | - | $31 | 2.1y | 24 | - | 32 | |
| - | $4.4M | $10 | 1.7y | - | - | 23 | |
| 4.4(59) | - | - | 1.7y | 21 | 4 | - | |
| 4.7(90) | - | - | 3.1y | 24 | 4 | - | |
| 4.2(13) | - | - | 3.1y | 24 | - | - | |
| 4.5(2) | - | - | 4.6y | - | 1 | - | |
| 4.9(50) | - | - | 3.8y | - | 1 | - | |
| 4.4(21) | - | - | 4.3y | 24 | 1 | - | |
| - | - | - | 4.2y | - | 1 | - | |
| 3.7(15) | - | - | 4.2y | - | 1 | - | |
| 4.8(9) | - | - | - | - | 1 | - | |
| 4.4(22) | - | - | - | - | 1 | - | |
| 4.1(14) | - | - | - | 10 | - | - | |
| 5.0(2) | - | - | - | - | 1 | - | |
| 4.8(34) | $160k | - | 2.2y | - | 4 | - | |
SafetyIQAd | 4.5(25) | $8.7M | - | 0.2y | - | 1 | - |
| 5.0(7) | - | - | - | - | - | - | |
| - | - | - | - | - | 1 | - | |
| 4.7(63) | $730k | - | - | 5 | 1 | - | |
| 4.5(51) | - | - | - | 1 | - | - | |
| 4.8(57) | - | - | - | - | - | - | |
| 4.8(13) | - | - | - | - | - | - | |
NIXNAd | 5.0(2) | - | - | - | - | - | - |
SofvieAd | 4.7(26) | - | - | - | - | - | - |
PPC playbook- keywords the incumbents bid on - copy these (bidders = how many incumbents compete)
Ad creatives- live Google Search ads the incumbents run - copy the angles
Intellect QMS AI intellect.com
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Fluix fluix.io
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On Site Inspection Software App | Works Online & Offline
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EcoOnline ecoonline.com
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Intelex EHS Software intelex.com
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SiteDocs sitedocs.com
Toolbox Talks Sheets - Toolbox Talks for Construction
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Toolbox Talk Safety Software - Tailgate Talk Safety App
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Safety Form Templates - All Your Safety Forms Complete
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VelocityEHS ehs.com
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Risk: Intelex EHS Software is the entrenched leader ($160M raised), authority 38 - wedge in rather than attack head-on.
Sources: Capterra profiles + reviews · SEMrush demand / spend / paid keywords / authority / momentum · Apollo funding. Incumbent rollups exclude domains appearing in >25 categories. Capterra category ↗