Endpoint Detection and Response
- launch briefHigh valueOpportunity score
63
CPC (real)
$53
Active Google advertisers
23
LinkedIn advertisers
8
Pixel advertisers
15
Avg ad tenure
2.8 yr
Incumbent ad spend/mo
$3.0M
Spend momentum
+76%
SEO difficulty
37
Avg incumbent funding
$317M
Incumbents (29)- genuine category specialists - cross-listed generic tools excluded
| Product | Rating | Funding | Ad spend/mo | Google ads | Channels | Authority | |
|---|---|---|---|---|---|---|---|
| 4.9(88) | $366M | $967k | 1.5y | 24 | 5 | 41 | |
| 4.0(3) | - | $507k | 3.6y | - | - | 90 | |
| 4.7(1,169) | - | $350k | 4.6y | - | 2 | 65 | |
IruAd | 4.9(480) | - | $241k | 0.4y | 24 | - | 34 |
| 4.6(222) | - | $196k | 3.3y | - | 5 | 67 | |
| 4.5(37) | $2.7B | $137k | 4.6y | - | - | 48 | |
| 4.6(11,626) | - | $135k | 3.8y | - | - | 73 | |
| 4.8(112) | - | $134k | 3.4y | 24 | 4 | 53 | |
| 4.7(153) | $154M | $119k | 4.6y | 7 | 3 | 39 | |
| 4.6(255) | - | $68k | 4.6y | - | - | 52 | |
| 4.7(2,515) | $180M | $35k | 4.6y | - | 4 | 71 | |
| 4.7(95) | $6.0M | $34k | 0.7y | 17 | 4 | 42 | |
| 4.6(48) | - | $20k | 1.1y | - | - | 47 | |
| 4.5(216) | - | $15k | 1.7y | - | 1 | 53 | |
| 4.8(37) | $208M | $11k | 2.3y | - | 4 | 35 | |
| 4.8(4) | - | $6k | 4.0y | - | - | 52 | |
| 4.8(12) | - | $6k | 4.0y | - | - | 52 | |
| - | - | $6k | 4.0y | - | - | 52 | |
| 4.8(6) | - | $6k | 4.0y | - | - | 52 | |
| 4.5(276) | - | $5k | 1.2y | - | - | 37 | |
| 5.0(1) | $157M | $1k | 1.2y | - | 3 | 37 | |
| - | $157M | $1k | 1.2y | - | 3 | 37 | |
| 4.4(107) | $55M | $757 | 4.6y | - | - | 49 | |
| 4.4(48) | $127M | - | 3.5y | - | 4 | - | |
| 4.6(7) | $17M | - | 2.5y | 24 | 1 | - | |
| 4.5(2) | $11M | - | 3.2y | 19 | 2 | - | |
| 4.7(141) | $9.7M | - | 1.1y | 24 | 1 | - | |
| 4.4(15) | $112M | - | 2.2y | - | 2 | - | |
| 5.0(3) | - | - | - | - | - | - |
PPC playbook- keywords the incumbents bid on - copy these (bidders = how many incumbents compete)
Common complaints- recurring incumbent review cons = product gaps to exploit
Ad creatives- live Google Search ads the incumbents run - copy the angles
ThreatLocker threatlocker.com
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Allowlisting Solution - Allow Only What You Need
Take a default-deny approach & block all software that is not explicitly permitted.
HP Workforce Experience Platform (WXP) hp.com
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ESET Endpoint Security eset.com
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ESET Blog
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Top-rated endpoint security, file server security & cloud-based management. Learn more. Easy-to-run protection. Cloud-based security management.
Cloud Security Management - Cloud Mdm Security Solution
Easy-to-use IT security management of your company endpoints from the cloud.
Iru iru.com
All-In-One Device Management
Mobile Device Management — Centralize mobile device security with AI-powered remote management and automation.
Endpoint Detection & Response (EDR)
Prevent, detect, and contain attacks in real time through Iru's single, low-overhead agent across Mac and Windows
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All-In-One Device Management — Centralize mobile device security with AI-powered remote management and automation. Get...
Bitdefender GravityZone bitdefender.com
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Jamf Protect jamf.com
Jamf School - Device Management For Schools
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Jamf Connect
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Jamf Pro
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Jamf
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SentinelOne sentinelone.com
SentinelOne® Endpoint Security
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Endpoint Protection Platforms
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Symantec Antivirus Alternative
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Risk: Jamf Protect is the entrenched leader ($2.7B raised), authority 48 - wedge in rather than attack head-on.
Sources: Capterra profiles + reviews · SEMrush demand / spend / paid keywords / authority / momentum · Apollo funding. Incumbent rollups exclude domains appearing in >25 categories. Capterra category ↗