Enterprise Resource Planning
- launch briefProven advertisersOpportunity score
71
CPC (real)
$18
Active Google advertisers
34
LinkedIn advertisers
23
Pixel advertisers
29
Avg ad tenure
2.7 yr
Incumbent ad spend/mo
$1.1M
Spend momentum
+71%
SEO difficulty
71
Avg incumbent funding
$675M
Incumbents (52)- genuine category specialists - cross-listed generic tools excluded
| Product | Rating | Funding | Ad spend/mo | Google ads | Channels | Authority | |
|---|---|---|---|---|---|---|---|
| 4.5(348) | - | $852k | 3.8y | 24 | 4 | 67 | |
| 4.5(938) | $70M | $70k | 3.6y | 24 | - | 52 | |
| 4.6(171) | $64M | $43k | 2.2y | 24 | 5 | 43 | |
| 4.6(106) | - | $31k | 3.2y | 2 | - | 44 | |
| 4.7(148) | $20M | $23k | 4.1y | 24 | 1 | 32 | |
| 4.2(627) | $111M | $21k | 2.9y | 24 | 4 | 39 | |
| 4.1(283) | $500M | $16k | 4.6y | - | 1 | 58 | |
| 4.4(195) | $387M | $14k | 4.6y | 7 | - | 44 | |
| 4.1(139) | $590M | $13k | 2.0y | 24 | 3 | 36 | |
| 4.8(113) | $32M | $12k | 3.8y | 24 | 4 | 32 | |
| 4.3(135) | - | $7k | 3.5y | 13 | - | 37 | |
| 4.8(58) | $500k | $6k | 3.1y | 1 | 1 | 27 | |
| 4.5(24) | - | $4k | 1.6y | - | 1 | 30 | |
MRPeasyAd | 4.5(167) | - | $4k | 3.7y | 7 | - | 43 |
| 4.8(129) | - | $2k | 3.2y | - | 5 | 31 | |
| 4.6(155) | - | $2k | 1.1y | - | 4 | 25 | |
| 4.7(17) | - | $2k | 3.3y | - | 1 | 19 | |
| 4.3(74) | $2.1M | $634 | 4.6y | - | 2 | 34 | |
| 4.2(164) | - | $594 | 1.6y | - | 4 | 35 | |
| 4.4(16) | - | $415 | 2.7y | - | 2 | 30 | |
| 4.7(21) | $96M | $319 | 0.9y | 24 | 2 | 34 | |
| 4.4(123) | - | $153 | 3.4y | - | - | 31 | |
| 3.8(178) | $8.0B | $34 | 4.6y | - | 5 | 42 | |
| 4.4(226) | - | - | 3.1y | - | - | - | |
| 4.6(348) | $157M | - | 4.6y | - | 1 | - | |
| 4.5(42) | $95M | - | 2.7y | 24 | - | - | |
| 4.6(345) | - | - | 3.8y | - | - | - | |
| - | - | - | 2.6y | - | 4 | - | |
| 4.6(26) | - | - | 2.0y | - | 3 | - | |
| 4.8(9) | - | - | 1.9y | 23 | 2 | - | |
| 4.7(194) | $12M | - | 4.2y | 24 | - | - | |
| 5.0(1) | - | - | 4.6y | 24 | 3 | - | |
| 4.9(35) | - | - | 0.5y | 2 | - | - | |
| 4.6(37) | - | - | 1.8y | - | - | - | |
eCMSAd | 4.7(41) | - | - | - | - | 1 | - |
| 4.2(38) | - | - | - | 24 | 2 | - | |
| 4.7(47) | - | - | - | - | - | - | |
| - | - | - | - | - | - | - | |
VISCOAd | 4.5(32) | - | - | 0.8y | - | 2 | - |
| 4.9(8) | - | - | - | - | - | - | |
| - | - | - | - | - | - | - | |
| 4.9(25) | - | - | - | - | - | - | |
| 4.5(13) | - | - | - | - | - | - | |
| 4.6(49) | - | - | 0.2y | - | - | - | |
| 4.5(70) | - | - | 3.2y | - | 4 | - | |
| 4.5(53) | - | - | - | 17 | - | - | |
ALEREAd | 4.7(18) | - | - | - | 1 | - | - |
| 4.2(78) | - | - | 0.3y | - | 5 | - | |
| 4.0(4) | - | - | 1.4y | - | - | - | |
| 4.6(25) | - | - | 0.4y | 11 | 1 | - | |
| 4.6(42) | - | - | - | 1 | - | - | |
| 4.6(53) | - | - | 0.1y | - | 4 | - |
PPC playbook- keywords the incumbents bid on - copy these (bidders = how many incumbents compete)
Keyword universe- to bid on / rank for
| Keyword | Volume | CPC | Diff |
|---|---|---|---|
| erp | 90,500 | $21 | 80 |
| erp system | 49,500 | $24 | 80 |
| erp software | 33,100 | $18 | 72 |
| erp meaning | 27,100 | $2 | 45 |
| systemes erp | 27,100 | $24 | 70 |
| en erp | 22,200 | $24 | 66 |
| enterprise resource planning | 22,200 | $21 | 70 |
| erp systems | 22,200 | $24 | 71 |
| what is erp | 22,200 | $2 | 60 |
| enterprise resource planning enterprise resource planning | 14,800 | $24 | 72 |
| sap erp | 14,800 | $5 | 56 |
| erp and | 12,100 | $24 | 52 |
Common complaints- recurring incumbent review cons = product gaps to exploit
Ad creatives- live Google Search ads the incumbents run - copy the angles
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Risk: Kinetic is the entrenched leader ($8.0B raised), authority 42 - wedge in rather than attack head-on.
Sources: Capterra profiles + reviews · SEMrush demand / spend / paid keywords / authority / momentum · Apollo funding. Incumbent rollups exclude domains appearing in >25 categories. Capterra category ↗