Environmental
- launch briefQuality gapOpportunity score
55
CPC (real)
$15
Active Google advertisers
17
LinkedIn advertisers
9
Pixel advertisers
14
Avg ad tenure
2.6 yr
Incumbent ad spend/mo
$95k
Spend momentum
+176%
SEO difficulty
24
Avg incumbent funding
$114M
Incumbents (20)- genuine category specialists - cross-listed generic tools excluded
| Product | Rating | Funding | Ad spend/mo | Google ads | Channels | Authority | |
|---|---|---|---|---|---|---|---|
| 4.7(83) | $166M | $31k | 4.6y | - | 1 | 35 | |
| 4.6(123) | - | $14k | 4.6y | 24 | 1 | 49 | |
| 4.6(187) | $236M | $12k | 0.7y | 24 | 2 | 37 | |
| - | $160M | $9k | 1.9y | - | 5 | 38 | |
| 4.6(79) | - | $7k | 4.6y | 23 | - | 47 | |
| 4.4(85) | - | $6k | 4.6y | 24 | - | 42 | |
| 4.8(255) | - | $4k | 3.5y | 24 | 3 | 43 | |
| 4.8(129) | - | $3k | 0.3y | - | 2 | 29 | |
NovistoAd | 4.7(3) | $57M | $3k | 2.4y | 24 | 3 | 31 |
| 4.4(25) | - | $3k | 0.7y | 9 | 4 | 84 | |
| 4.5(24) | - | $2k | 0.8y | - | 2 | 28 | |
| 4.3(84) | $2.0M | $651 | 2.2y | - | - | 33 | |
| 4.3(27) | - | $52 | 3.1y | - | - | 39 | |
| - | - | $31 | 2.1y | 24 | - | 32 | |
| 4.7(90) | - | - | 3.1y | 24 | 4 | - | |
| 5.0(1) | - | - | 1.3y | - | 2 | - | |
| - | - | - | 4.2y | - | 1 | - | |
| 4.5(2) | - | - | - | - | 6 | - | |
| 5.0(2) | - | - | - | - | 1 | - | |
| 4.4(13) | - | - | - | - | - | - |
PPC playbook- keywords the incumbents bid on - copy these (bidders = how many incumbents compete)
Ad creatives- live Google Search ads the incumbents run - copy the angles
LogicGate Risk Cloud logicgate.com
LogicGate Risk Cloud® - Manage Risk With Confidence
LogicGate Risk Cloud Brings Your Organization the Ability to Manage Risk with Confidence. Tackle all of your Risk Needs in One GRC Platform. Schedule Your Demo Now. Easy-to-use GRC Platform.
LogicGate GRC Software
GRC Software — G2 Crowd Rating: 4.6 Out Of 5 Stars. Get Started With Out-of-the-box Applications. 92% Of Users Would Recommend Logicgate Risk Cloud To A Peer.
Cybersecurity Risk Management
Cybersecurity & RiskManagement — Understand Vulnerability Criticality, Identify Assets At Risk, And Prioritize Response. Connect Assets, Risks, And Controls — Then Automate Your Cyber Risk Management Program.
Best ERM Tool
Build A Tailored ERM Solution — Build a Tailored Risk Management Program Aligned to Your Risk Strategy. Streamline Routine...
EcoOnline ecoonline.com
Lone Worker Safety App
Ensure Workers Get Home Safely — Choose a lone worker app that uses all available networks (and SMS) for 24/7 protection. Easily locate employees and send help fast with our top-rated safety app. COSHH Compliant. Easy Roll Out.
Safety Management Software
EHS Software — Keep your workforce safe and your business compliant in a single platform. Ditch the admin burden. No more filling out audits by...
SDS Management Software
Identify Hazards in Real-Time — Produce compliant safety data sheets in up to 80 markets in 2 minutes or less. Automate SDS management to reduce compliance risks and improve workplace safety. COSHH Compliant.
EHS Software
Safety Management Software — Faster inspections & audits, safety training tracking, incident management tools & more. Reduce safety risks & prevent workplace incidents with real-time hazard tracking. Multi-Lingual. Easy to Use.
Payhawk payhawk.com
Credit Card Expense Management | Connect Your Bank Cards
Modern expense management built to work with your existing bank card program. Automate reconciliation. Ditch expense reports.
Virtual Company Cards
AI-driven OCR in 60+ Languages — Link your Card to Payhawk - Issue Virtual Cards, Control Spend, Automate Reporting.
Business Credit Card. Upgraded | with 60+ ERP & HR integrations
Corporate Credit Card Expense Management Made Easy - Real-Time Reports and Reconciliation.
QuickBooks Receipts Matching | Extract & Reconcile with AI
No more manual receipt tracking. Collect, match, and manage expenses in real time. Automate Receipt Capture, Card...
Environmental Management Software intelex.com
Safety Management Software
Leading Safety Mgmt Software — Every worker should go home safe. Improve your safety culture with Intelex. Watch Demo Now. Enhance employee safety, reduce risk & facilitate compliance. Customize your Demo today.
Oil And Gas Software SaaS
Oil & Gas Inspection Software — Protect workers and operations using integrated oil & gas safety software. Watch Demo Now
#1 in Safety by Verdantix | Safety Management Software
Enhance employee safety, reduce risk & facilitate compliance. Customize your Demo today. Every worker should go home safe. Improve your safety culture with Intelex.
EHS software
EHS Experts For Over 30 Years — Every worker should go home safe. Improve your safety culture with Intelex. Watch Demo Now. Intelex - Leader in G2's Enterprise EHS Software Grid. #1 in Safety & Mobile by Verdantix.
HSI hsi.com
EHS EHS Management System
HSE, EHS and Safety Management — EHS Platform Plus Online Safety, Compliance and Employee Training. Boost Employee Acceptance...
EHS EHS Solutions
EHS and Risk Management — Improve Employee Processes and Reduce Incidents - Try Our Scalable Solution Today!
Become A CPR Instructor
CPR, AED & First Aid Training — Program Offered Nationwide. Find an Upcoming CPR Instructor Training Class Near You. Get Expert Hands-On CPR Training. Become A CPR Instructor. Register Online. Nationwide Courses.
OSHA 30 only $150 - OSHA 30-Hour Online Course
OSHA 30 certification online. Self-paced, mobile-friendly trusted by businesses nationwide
VelocityEHS ehs.com
Job Safety Analysis Platform
VelocityEHS — VelocityEHS offers award-winning solutions to take control of operational risk. Even complex jobs get analyzed quickly and...
Contractor Safety Management
Contractor Management Systems — Auto-process documents 7x faster with VelocityAI. See contractor safety in action. Automate document reviews, streamline qualification & give contractors a self-serve portal.
VelocityEHS
Learn More — Automate document reviews, streamline qualification & give contractors a self-serve portal. Gain real-time visibility, reduce administrative time, and achieve 100% compliance.
Industry Leading EHS Software
VelocityEHS Software Solutions — Innovation doesn’t have to be complex. Manage EHS with smart solutions everyone can use.
Precoro precoro.com
End-to-End Procurement System
Procurement Automation SaaS — Access vendors and items in just 2 clicks for a smoother procurement process. Spend 65% less...
Procurement Management - End-to-End Procurement System
Access vendors and items in just 2 clicks for a smoother procurement process.
Cloud PO and Invoice System
All-in-One Purchasing Tool — Access vendors and items in just 2 clicks for a smoother procurement process. Premium Support...
Procure-to-Pay System
P2P Automation Platform — Access vendors and items in just 2 clicks for a smoother procurement process. Spend 65% less...
Novara Flex novara.com
Health & Safety Management
Make Safety Easy — Make health and safety management easy and efficient with the leading EHS software
#1 EHS Management Software - #1 for EHS Management
Make EHS management easy and efficient with the leading EHS software.
Novara Flex EHS Platform
All-in-One EHS Software — Reduce recordable injuries by 86%. Make data-driven decisions and keep employees safe. Schedule your Novara Flex demo. Comprehensive workplace safety program in one platform.
EHS Management Software - All-In-One Safety Management
Novara Flex - EHS Software - an All-In-One Safety Management Platform
Risk: Payhawk is the entrenched leader ($236M raised), authority 37 - wedge in rather than attack head-on.
Sources: Capterra profiles + reviews · SEMrush demand / spend / paid keywords / authority / momentum · Apollo funding. Incumbent rollups exclude domains appearing in >25 categories. Capterra category ↗