North logoNorth
Opportunities

Event Management

- launch briefProven advertisers

View category listings →

Opportunity score

72

CPC (real)

$16

Active Google advertisers

66

LinkedIn advertisers

48

Pixel advertisers

54

Avg ad tenure

2.7 yr

Incumbent ad spend/mo

$1.2M

Spend momentum

+151%

SEO difficulty

51

Avg incumbent funding

$55M

Incumbents (94)- genuine category specialists - cross-listed generic tools excluded

ProductRatingFundingAd spend/moGoogle adsLinkedInChannelsAuthority
Riverside
4.8(196)$12M$558k4.0y22655
Brushfire
4.7(157)$324M$156k4.3y--50
Perk
4.7(422)$973M$139k0.6y8-46
Scoro
4.5(262)-$62k1.0y24339
OneCause
4.7(379)$23M$57k4.6y24350
TripleseatAd
4.7(573)$12M$43k4.1y24444
Hivebrite
4.5(71)$82M$34k4.6y24631
RSVPify
4.8(425)-$30k4.2y24345
SwoogoAd
4.7(82)$20M$8k4.1y16238
EventsAir
4.6(54)-$8k3.2y24341
Bizzabo
4.4(171)$194M$8k3.2y24-42
Perfect Venue
4.8(78)$3.6M$7k3.2y7240
Eventee
4.8(63)$480k$7k4.0y1334
BetterWorld
4.6(57)$11M$7k4.6y24341
RegFox
4.8(148)-$6k4.6y--39
ROLLER
4.2(146)$155M$6k1.8y17145
EventCreateAd
4.9(782)-$5k4.6y7241
Momentus Technologies
4.3(98)-$4k1.1y24337
MemberClicks
4.3(469)$13M$4k3.0y24437
AcceleventsAd
4.7(164)$5.0M$4k3.2y24636
Yapp
4.7(177)$1.0M$4k3.3y-432
EventMobiAd
4.7(103)-$3k3.8y24-34
ACTIVENetAd
3.9(83)-$2k2.5y-341
ACTIVEWorks EnduranceAd
2.0(1)-$2k2.5y-341
eShow
4.4(42)$3.0M$1k2.0y-438
Slido
4.8(255)$60k$7884.6y6-58
Eventcombo
4.9(60)$310k$6913.2y12432
Greater GivingAd
4.4(98)-$6554.4y2-35
Arlo Training Management Software
4.7(147)-$5084.6y24436
Expo PassAd
4.8(116)-$4464.6y24226
iVvy Venue ManagementAd
4.6(69)$4.5M$3852.8y--30
Almabase
4.7(144)$100k$3634.2y24332
Total Party Planner
4.8(153)-$3421.5y6-29
Award Force
4.8(193)$1.1M$2494.6y--32
Azavista
4.3(6)-$2430.4y-423
zkipster
4.6(78)-$2044.6y4-34
ClearEvent
4.6(34)-$1862.8y-326
Airmeet
4.4(189)$53M$1762.2y1535
Eventtia
4.4(212)-$1582.3y3336
Bonterra DonorDriveAd
4.2(36)-$1233.8y-141
Swapcard
4.3(6)$5.0M$1224.6y24345
Better Cater
4.8(33)-$871.6y-321
Beyonk
4.9(167)$10.0M$581.6y-230
BetterUnite
4.9(37)-$160.9y12335
idloomAd
4.8(100)--1.7y2--
123FormBuilder
4.4(175)$1.0M-4.6y---
anny
4.9(15)--3.7y144-
PromoTix
4.7(94)--4.3y---
Glue Up
4.5(193)$4.6M-3.0y-1-
Showpass
4.7(406)--1.6y141-
evenito
4.5(19)$1.8M-3.8y5--
Eventfrog
4.7(17)--1.2y1--
AudienceViewAd
4.5(45)--2.3y245-
ProClass
4.4(36)--3.2y---
AirLST
4.5(2)--4.2y41-
inwink
4.8(25)--2.9y11-
LineUpr
4.9(85)--4.6y-1-
NetCampsAd
4.8(4)--1.5y7--
Tix
4.8(192)--1.2y-2-
Party Center SoftwareAd
5.0(5)--2.3y---
Function TrackerAd
4.8(8)--2.1y-2-
accesso ShoWare
4.6(76)--0.8y-2-
Converve
4.7(44)--4.6y---
Event SoftwareAd
4.9(7)--0.5y-1-
Eventleaf
4.8(181)------
Oveit
4.7(78)$990k-0.1y21-
Results@Hand
4.9(62)---51-
Just Attend
4.8(49)----1-
Nutickets
4.5(40)------
ToucanTech
4.9(151)$1.3M--242-
hubs101
4.3(32)------
MemberPlanet
4.7(265)$2.5M-----
Raklet
4.7(92)$120k---3-
Echo360
4.2(44)$123M--242-
Novi AMS
4.9(122)----1-
BRYNK
5.0(6)------
Silent Auction Pro
4.8(402)----1-
GearChain
4.8(52)$50k-----
Regpack
4.4(364)---8--
Eventsquid
4.8(127)------
YesEvents
4.7(26)------
EventzillaAd
4.4(393)--0.0y7--
TicketSource
4.8(542)----1-
ThunderTix
4.8(272)--1.7y-1-
A2Z EventsAd
4.2(38)$6.4M--2--
WhovaAd
4.8(2,444)$180k-0.6y---
Event Catalyst
5.0(2)--0.1y---
GazeboAd
-------
eLeaPAd
4.6(7)---1--
Hubilo
4.6(154)--0.9y-2-
Sched
4.7(97)--1.0y---
KonfHub
4.8(200)$250k-0.0y---
ViewStub
4.7(34)$1.2M-----
Yapsody
4.5(69)--0.3y---

PPC playbook- keywords the incumbents bid on - copy these (bidders = how many incumbents compete)

KeywordCPCBiddersSample landing page
regfox$8.426www.eventcombo.com/enterprise-demo
clear event$4.763clearevent.com/
event registration$10.243goeshow.com/registration-management-2/
event app$7.803www.eventsair.com/
rsvp site$2.573www.eventcreate.com/landing/invites
perfect venue$3.253www.perfectvenue.com/
event register$10.243swoogo.events/lp/event-registration-software/
whova$7.242eventee.com/alternative-to-whova
givebutter$15.912betterworld.org/lp-campaigns/online-fundraising-software/
eventective$1.822clearevent.com/
event software$16.152www.eventsair.com/event-software-lp
eventcreate$1.472www.eventtia.com/event-management-software-landa/
zkipster$2.182www.zkipster.com/
signup$0.382clearevent.com/page/simple-event-registration-software-trial/
bizzabo$10.482welcome.bizzabo.com/google-event-management-software-demo
event planning software$15.612www.accelevents.com/enterprise-event-management
tripleseat$1.922www.perfectvenue.com/perfect-venue-vs-tripleseat
yapp$4.122www.yapp.us/
triple seat$1.922www.perfectvenue.com/perfect-venue-vs-tripleseat
silent auction$3.342betterworld.org/lp-campaigns/online-auctions/

Common complaints- recurring incumbent review cons = product gaps to exploit

Recurring technical glitches1×
Complex onboarding and navigation1×
Email delivery and usability issues1×
Cumbersome menu and data editing1×
Recurring glitches and technical problems1×
Limited and confusing payment features1×
Frequent technical glitches and errors1×
High cost for features1×

Ad creatives- live Google Search ads the incumbents run - copy the angles

Riverside riverside.com

Audio Editor Online | Free AI Sound & Voice Editing | Riverside

Edit audio, voice, and sound in minutes! Try Riverside’s online audio editor, with AI tools for audio enhancement, text-based editing, and easy trimming.

Online Video Editor: Fast & Free Text-Based Editing | Riverside

Text-based editing: Trim, cut, and edit videos like a pro with our AI video editor. Free, easy, and fast video editing software for creators.

AI Video Editor | Edit Video With AI | Riverside

Edit videos online in minutes with Riverside’s AI video editor. Speed up editing with AI for easy trimming, text-based editing, audio enhancement, and more!

AI Voice: Your AI-Generated Voice in Seconds | Riverside

Generate the most accurate clone of your voice in seconds with Riverside's AI Voice. Transform text to speech in 100+ languages in one click.

Brushfire wpengine.com

Trusted Website Hosting Platform | WP Engine

WP Engine® Provides You With Smart Tools To Design, Build & Launch Your Website With Ease. Take the Complexity Out Of Website Maintenance...

WP Engine® Newsroom - Best CMS For News Websites

The world's most trusted WordPress platform for high-traffic media and publishing sites. Replace fragmented tools with a unified platform built for speed and modern media growth. Build Faster.

Hosting for WordPress Sites | WP Engine

WP Engine® Provides You With Smart Tools To Design, Build & Launch Your Website With Ease.

Managed Hosting Platform | Enterprise-Grade Performance & Security

WP Engine® Provides You With Smart Tools To Design, Build & Launch Your Website With Ease. Take the Complexity Out Of Website Maintenance...

Perk perk.com

Corporate Lodging. Simple

Get Corporate Rates Instantly — Book and Manage Your Business Travel Efficiently with the #1 Business Travel Platform. Access...

Travel Booking System: B2B

All-in-One Travel Management — Experience effortless business travel and maximize your company savings. Access exclusive rates...

Perk is Better - #1 Platform

All-In-One Travel and Spend — The Intelligent Platform to Manage Business Travel and Spend in One Place. Cut Costs, Save Time...

#1 Business Travel Provider | All-in-One Travel Management

Experience an effortless business travel provider and maximize your company savings. Access exclusive rates and global travel inventory with 24/7 support.

Scoro scoro.com

Resource Planning Software | For Professional Services

Resource Management for Agencies, Consultancies & Other Professional Services Firms. Plan & Forecast Resource Needs. Optimize Utilization.

Resource Planning Software

PSA Software with Built-In AI — Resource Management for Agencies, Consultancies & Other Professional Services Firms. Plan & Forecast Resource Needs. Optimize Utilization. Balance workloads. Project Resourcing.

Software for Consultants

PSA Software with Built-In AI — Consultancy Software. Estimate Projects, Plan Resources, Track Delivery & Invoice Work. Built-In AI Teammate That Surfaces Insights & Takes Action in Plain Language. Best For Consultancies.

Software for Consultants - Track Projects, Teams, Finance

Estimate Projects, Plan Resources, Track Time & Finances in One Place.

OneCause onecause.com

Online Giving Sites

OneCause Online Giving Sites — By offering engaging and secure online giving sites, OneCause provides organizations year-round tools to make it easy to raise more.

Online Giving Sites for Nonprofits, Schools & Charities

Helping Nonprofits Raise over $6.5B with OneCause's Easy to Use Online Fundraising Tools. Tour the Award Winning Platform Designed to Help...

OneCause | Golf Fundraising Event Software

Helping Nonprofits Raise over $6.5B with OneCause's Easy to Use Online Fundraising Tools. Tour the Award Winning Platform Designed to Help...

Donation Forms & Donations

Support your cause — Offering an engaging secure online giving solution OneCause provides...

Tripleseat tripleseat.com

Streamline Event Management at Your Hospitality Group | Tripleseat

Trusted by industry leaders, Tripleseat's features enhance private dining and event efficiency, communication, and sales. Request a demo today.

Catering Management Platform

Tripleseat Catering Software — Organize BEOs, menus, leads, bookings, emails & events calendar in 1 platform! Capture leads from anywhere & convert them to bookings. Get a free demo today! Designed for Event Sales. Mobile App.

BEO Form – Free Download

Free BEO Template — The Free Tool Every Event Planner Needs — Download Your BEO Template (Multiple Formats) Download Tripleseat’s Free Banquet Event Order Template for Faster Event Planning. Mobile App.

Event Venue Management Tools

Simplify your Event Management — Organize BEOs, menus, leads, bookings, emails & events calendar in 1 platform! Capture leads from anywhere & convert them to bookings. Get a free demo today! Designed for Event Sales.

Hivebrite hivebrite.io

2026 Community Content Calendar Template | Free Sample Download

Discover the Most Advanced Community Management and Engagement Platform. Building Blocks For Creating Great Communities.

Community going in Circle? - All In One Place Platform

Discover the Most Advanced community Management and Engagement Platform.

Community going in Circle?

All In One Place Platform — Discover the Most Advanced community Management and Engagement Platform. Flexibility And...

Nonprofit Community Software | Member Software for Nonprofits

An easy-to-use community platform built for nonprofits to engage supporters year-round. See this nonprofit management software in action.

RSVPify rsvpify.com

Event Invites With RSVPs

Best Free Online Invites — Start free. Customize invites, manage responses, and stay in control from day one. Create branded...

Free Digital Invitations - Invitations With RSVP

Create beautiful digital invitations with built-in RSVP tracking. Always ad-free.

RSVP for Any Event | Collect RSVPs Online

Build a custom RSVP website in minutes. Always ad-free. Free to get started. Online RSVP tool with built-in tracking. Collect guest details & dietary preferences.

RSVP Form in Minutes

Beautiful RSVP Templates — Embed RSVPify on your site in minutes. Collect RSVPs, meal choices & guest details. Add a...

Risk: Perk is the entrenched leader ($973M raised), authority 46 - wedge in rather than attack head-on.

Sources: Capterra profiles + reviews · SEMrush demand / spend / paid keywords / authority / momentum · Apollo funding. Incumbent rollups exclude domains appearing in >25 categories. Capterra category ↗