Fitness
- launch briefMarginalOpportunity score
60
CPC (real)
$17
Active Google advertisers
47
LinkedIn advertisers
23
Pixel advertisers
39
Avg ad tenure
2.9 yr
Incumbent ad spend/mo
$326k
Spend momentum
+111%
SEO difficulty
74
Avg incumbent funding
$50M
Incumbents (59)- genuine category specialists - cross-listed generic tools excluded
| Product | Rating | Funding | Ad spend/mo | Google ads | Channels | Authority | |
|---|---|---|---|---|---|---|---|
| 4.0(2,990) | - | $134k | 4.2y | - | 4 | 57 | |
| 4.4(1,259) | $401M | $27k | 4.6y | 24 | 4 | 50 | |
| 4.8(377) | - | $20k | 3.8y | 24 | 7 | 38 | |
| 4.6(1,283) | - | $18k | 4.6y | 24 | 3 | 52 | |
| 4.8(244) | - | $18k | 1.0y | 24 | 5 | 37 | |
| 4.6(694) | - | $17k | 2.6y | 2 | 7 | 44 | |
| 3.9(76) | $130k | $16k | 2.8y | - | - | 43 | |
| 4.8(148) | $33M | $14k | 2.0y | - | 3 | 44 | |
| 4.4(608) | $96M | $12k | 3.9y | 2 | 3 | 46 | |
| 4.5(154) | - | $11k | 2.9y | - | 2 | 35 | |
| 4.6(369) | - | $11k | 4.6y | - | - | 42 | |
| 4.5(226) | - | $11k | 4.6y | - | - | 42 | |
| 4.4(96) | $18M | $7k | 1.5y | 24 | 3 | 34 | |
| 4.9(27) | - | $7k | 1.8y | - | 1 | 29 | |
bsportAd | 4.3(329) | $38M | $7k | 4.6y | - | 2 | 40 |
| 4.4(128) | - | $2k | 3.3y | - | 3 | 42 | |
| 4.7(711) | $8.3M | $2k | 4.6y | - | - | 53 | |
| 4.1(77) | - | $877 | 2.9y | 6 | - | 31 | |
| 4.8(341) | - | $761 | 1.6y | 14 | 3 | 40 | |
| 4.7(166) | - | $639 | 4.1y | - | 1 | 38 | |
| 4.6(3,178) | - | $568 | 2.3y | 11 | 6 | 36 | |
| 4.6(406) | $3.4M | $562 | 2.5y | 2 | 4 | 35 | |
| 4.4(354) | $244M | $498 | 4.1y | 17 | - | 40 | |
| 4.6(743) | - | $446 | 2.9y | - | 2 | 30 | |
| 4.2(516) | - | $201 | 4.6y | - | 2 | 44 | |
| 4.8(838) | $4.5M | $181 | 4.6y | 5 | 7 | 38 | |
| 4.3(269) | $12M | $158 | 3.3y | - | 2 | 39 | |
| 4.9(231) | $3.7M | $93 | 2.5y | - | 4 | 33 | |
| 4.8(86) | $2.7M | $70 | 1.8y | - | 2 | 33 | |
| 4.9(445) | - | $54 | 3.0y | - | 5 | 30 | |
| 4.8(132) | $11M | - | 4.6y | - | - | - | |
| 4.4(10,668) | - | - | 4.6y | 24 | 6 | - | |
| 4.6(126) | - | - | 3.8y | 5 | 3 | - | |
| 4.3(103) | - | - | 3.0y | - | - | - | |
| 4.9(15) | - | - | 3.7y | 14 | 4 | - | |
| 4.3(146) | $65M | - | 3.8y | 24 | 3 | - | |
| 4.5(171) | - | - | 1.8y | - | 3 | - | |
| 4.6(100) | - | - | 4.1y | 1 | 2 | - | |
| 4.5(53) | - | - | 2.0y | - | - | - | |
| 4.8(185) | - | - | 2.4y | - | 2 | - | |
| 4.7(74) | $330k | - | 2.2y | 1 | - | - | |
| 4.6(79) | - | - | 2.0y | - | 2 | - | |
| 4.9(21) | - | - | 3.3y | - | - | - | |
| 4.1(110) | $8.2M | - | 2.6y | - | 5 | - | |
| 4.8(8) | $1.9M | - | 0.1y | - | 1 | - | |
| 4.8(55) | - | - | 0.1y | - | - | - | |
| 4.8(175) | - | - | 1.8y | - | 2 | - | |
| 4.9(222) | - | - | 0.7y | 24 | - | - | |
| 5.0(103) | $170k | - | 1.1y | - | 1 | - | |
| 4.7(321) | - | - | - | - | - | - | |
| 4.7(589) | - | - | 0.0y | - | 1 | - | |
| 4.6(206) | - | - | - | - | - | - | |
| 4.8(13) | - | - | - | - | - | - | |
| 4.7(43) | - | - | - | - | - | - | |
| 4.7(79) | - | - | - | 22 | - | - | |
| 4.7(119) | - | - | - | - | 1 | - | |
| 4.5(68) | - | - | - | 14 | - | - | |
| 4.8(129) | - | - | - | - | 1 | - | |
| 5.0(70) | - | - | - | 9 | - | - |
PPC playbook- keywords the incumbents bid on - copy these (bidders = how many incumbents compete)
Common complaints- recurring incumbent review cons = product gaps to exploit
Ad creatives- live Google Search ads the incumbents run - copy the angles
Mindbody mindbodyonline.com
Mindbody Software For Business | All-In-One, Plus Your Website
They all THINK they're #1. We’re the most-used fitness & wellness software in the world. Booking, payments, and a professional website—all part of your Mindbody plan.
Mindbody Software For Business - Everything In One Platform
They all THINK they're #1. We’re the most-used fitness & wellness software in the world.
Mindbody Software For Business | Everything In One Platform
They all THINK they're #1. We’re the most-used fitness & wellness software in the world. Outperform competitors with smarter, market-leading fitness...
Mindbody Software For Business
Nobody Beats Mindbody — Cheap software can make or break your business. Don't go with subpar. Go with Mindbody. They...
ZENOTI zenoti.com
#1 Salon Software | Best Salon Software 2026
Appointments & Bookings, Billing & Payments, Marketing, Inventory, POS, Mobile Apps & more. #1 Cloud software for salon business.
Fantasticsams - Online Booking
Best Salon Software for 2026
#1 Salon Software — The Best Salon Software to manage Appointments, Billing, POS, Marketing, Inventory & More. #1 Cloud software for salon business. Manage everything by automating your business.
All-in-One Gym Software - Highest-rated Gym Software
From lead to loyalty—manage it all with AI-powered, all-in-one gym management software. AI-powered gym software to manage payments, members, amenities, loyalty, trainers & more!
Everfit everfit.io
Build your own workout program - Drag-and-Drop Workout Builder
Design any workout you can dream of using the fastest drag-and-drop builder on the market. Save time with the most powerful workout builder for personal trainers.
Everfit | #1 Fitness and Wellness Coaching Platform
Designed for personal trainers, wellness coaches, and gym owners
Build and Deliver Workout Programs in Minutes
Create custom workouts with a combination of exercises, supersets, AMRAP, and more. Training | Everfit - Powerful Workout Builder Software for Trainers.
Build your own workout program
Drag-and-Drop Workout Builder — Design any workout you can dream of using the fastest drag-and-drop builder on the market. Training | Everfit - Powerful Workout Builder Software for Trainers. 30-day Free Trial.
SimplyBook.me simplybook.me
SimplyBook.me - Free Appointment Booking System
Let clients schedule appointments, get reminders and pay online 24/7. Free version
Build your own website
Booking Website Builder — Build your own free customized website with the SimplyBook.me...
Free Appointment Booking System
Simple online scheduling — Let clients schedule appointments, get reminders and pay online 24/7. Free version
Online Appointment Scheduler
The #1 Appointment Scheduler — Let clients schedule appointments, get reminders & pay online 24/7. Your own booking site! Appointment Scheduler for all service businesses, including fitness, consultants & more.
Exercise.com exercise.com
All-in-One Gym Management
Member & Billing Management — Exercise.com replaces your tool stack — scheduling, payments, waivers, and branded apps.
77 Gym / Fitness Newsletter Ideas | Exercise.com
Looking for fresh ideas for your fitness newsletter? This article provides a variety of engaging and informative gym and fitness newsletter ideas.
Gym Check-In Software
24/7 Gym Access Control — Run check-ins, billing, and member mgmt from one platform. Built for boutique gym owners. Exercise.com replaces your tool stack — scheduling, payments, waivers, and branded apps.
The Cost of Opening a Gym in 2026 | Exercise.com
Sneaky gym startup costs revealed: rent, equipment, licenses, permits, and more. Get the full gym opening cost breakdown and launch smarter with Exercise.com.
ABC Trainerize trainerize.com
Trainerize.com
Official Trainerize Website — Sign in and manage your business on the Trainerize website anytime, anywhere. Manage clients, workouts and habits with Trainerize, the trusted fitness platform. Fitness Coaching Platform.
Start Your 30-Day Free Trial
Get Started Today — Simplify coaching with a personal trainer app for clients and centralized programs. Deliver better results using fitness coaching software with progress and habit tracking. Deliver Training Programs.
Momence momence.com
Home | Momence Help Center
Momence Help Center
Momence vs Mindbody: Business Management Software - Don’t Use...
Save time and money by getting started with Momence — get back to why you became an owner.
Boxing Software
The #1 Boxing Gym Software — Save time and money by getting started with Momence — get back to why you became an owner.
Gym Booking App
Built for Gym Owners — Switch once. Save hours every week. Get more time back to help clients hit their goals. Focus on training, not chasing payments or managing spreadsheets. Branded Mobile App. No Hidden Costs.
Gymdesk gymdesk.com
Marketing Agency For GYMS
Smart Gym Marketing — Master your gym marketing strategy. Capture more leads and signups 24/7. Gym marketing tools that drive real results. Boost retention & revenue today. Gym Billing Software. Simplify Gym Billing.
#1 Fitness SOFTWARE | All-in-One Gym Management Tool
Transparent plans, no contracts, lower fees. Try Gymdesk now and keep full control.
#1 Gym POS SYSTEM
All-In-One POS for Gyms — Gym POS system included. No add-on fees. One price with all features. Simple to run. POS, billing...
Martial Arts Software
Manage Martial Arts Online — Designed for martial arts professionals – flexible, reliable, and 100% cloud-based.
Risk: ZENOTI is the entrenched leader ($401M raised), authority 50 - wedge in rather than attack head-on.
Sources: Capterra profiles + reviews · SEMrush demand / spend / paid keywords / authority / momentum · Apollo funding. Incumbent rollups exclude domains appearing in >25 categories. Capterra category ↗