Food Delivery
- launch briefMarginalOpportunity score
44
CPC (real)
$10
Active Google advertisers
19
LinkedIn advertisers
13
Pixel advertisers
17
Avg ad tenure
2.3 yr
Incumbent ad spend/mo
$1.0M
Spend momentum
+35%
SEO difficulty
47
Avg incumbent funding
$244M
Incumbents (29)- genuine category specialists - cross-listed generic tools excluded
| Product | Rating | Funding | Ad spend/mo | Google ads | Channels | Authority | |
|---|---|---|---|---|---|---|---|
| 4.2(551) | - | $416k | 1.5y | - | - | 75 | |
| 3.8(570) | $88M | $266k | 1.8y | 7 | - | 60 | |
| 4.3(131) | - | $212k | 2.7y | 24 | - | 77 | |
| 4.7(1,320) | - | $69k | 3.3y | 22 | - | 80 | |
| 4.6(259) | $14M | $11k | 4.6y | - | 1 | 38 | |
| 4.7(55) | - | $10k | 3.0y | 14 | 4 | 30 | |
| 4.6(99) | $182M | $5k | 1.1y | 19 | 6 | 38 | |
| 4.4(24) | $1.3B | $5k | 2.3y | 23 | 1 | 59 | |
| 3.8(412) | $339M | $4k | 3.8y | 13 | 6 | 49 | |
| 4.6(95) | $42M | $3k | 2.8y | 24 | 6 | 34 | |
| 4.8(50) | - | $2k | 0.6y | - | 2 | 47 | |
| 4.3(37) | - | $2k | 2.8y | - | - | 27 | |
| 4.1(76) | - | $1k | 3.5y | 16 | 5 | 50 | |
| 4.2(370) | $915M | $788 | 3.2y | 7 | - | 51 | |
| 4.8(186) | - | - | 1.5y | 6 | 4 | - | |
| 4.9(70) | - | - | 2.6y | - | - | - | |
| 4.9(144) | $2.9M | - | 1.1y | - | - | - | |
| 4.7(42) | - | - | 4.1y | - | 1 | - | |
| 4.9(108) | - | - | 1.2y | - | 1 | - | |
| 4.9(86) | - | - | - | - | - | - | |
| 4.5(57) | - | - | - | - | 1 | - | |
| 4.6(522) | $33M | - | - | 4 | 2 | - | |
| 4.5(409) | $7.7M | - | 0.0y | 16 | - | - | |
| 4.7(140) | - | - | - | - | 4 | - | |
| 4.9(95) | $3.3M | - | 1.6y | - | - | - | |
| - | - | - | - | - | - | - | |
| 4.3(28) | $17M | - | - | - | 1 | - | |
| 4.7(35) | - | - | - | - | 2 | - | |
| 4.6(44) | - | - | - | - | 2 | - |
PPC playbook- keywords the incumbents bid on - copy these (bidders = how many incumbents compete)
| Keyword | CPC | Bidders | Sample landing page |
|---|---|---|---|
| restaurant pos | $14.20 | 2 | www.touchbistro.com/point-of-sale-us/ |
| pos system restaurant | $12.91 | 2 | www.touchbistro.com/point-of-sale-us/ |
| restaurant pos system | $12.91 | 2 | www.touchbistro.com/point-of-sale-us/ |
| route optimization | $7.98 | 2 | elogii.com/ |
| sites for restaurants | $4.58 | 2 | grader.owner.com/website |
| toast pos | $12.40 | 2 | pos.toasttab.com/lp/semxb-1-3 |
| delivery route planning | $6.81 | 2 | www.ontime360.com/try/delivery-software |
| courier dispatching software | $21.34 | 2 | www.ontime360.com/try/courier-software |
| spot on pos | $5.49 | 1 | www.spoton.com/restaurant-pos/demo/ |
| hungerrush | $6.48 | 1 | www.hungerrush.com/ |
| onfleet | $6.04 | 1 | onfleet.com/ |
| icons | $1.13 | 1 | www.streamlinehq.com/ |
| restaurant seo | $14.66 | 1 | grader.owner.com/ |
| last mile delivery software | $15.11 | 1 | www.ontime360.com/try/delivery-software |
| free icons | $0.66 | 1 | www.streamlinehq.com/free |
| clover | $7.70 | 1 | www.clover.com/deals/ |
| grubhub | $0.82 | 1 | www.grubhub.com/ |
| touchbistro | $7.59 | 1 | www.touchbistro.com/all-in-one-pos-us/ |
| hunger rush | $6.48 | 1 | www.hungerrush.com/ |
| doordash | $0.83 | 1 | www.grubhub.com/ |
Common complaints- recurring incumbent review cons = product gaps to exploit
Ad creatives- live Google Search ads the incumbents run - copy the angles
Toast POS toasttab.com
Best Restaurant POS Systems - Easy-to-Use Restaurant POS
Toast's restaurant POS system is ultra durable, unlike that other tech.
Top Restaurant POS Systems | Easy-to-Use Restaurant POS
Toast's restaurant POS system is ultra durable, unlike that other tech. Higher revenue, more growth, better ratings: the best restaurants use Toast's POS system.
#1 Rated Restaurant POS System | POS Built for Your Restaurant
Run Your Restaurant With Industry-leading POS Functionality, Starting At $0. Our POS Will Simplify Operations So You Can Focus On The Priorities of Your Restaurant.
#1 Rated Restaurant POS System - March Sale: 50% off Hardware
Run Your Restaurant With Industry-leading POS Functionality, Starting At $0.
Clover clover.com
All-In-One POS System
Clover® vs Other Competitors — Compare POS Systems & Plans With Clover®. Fully Customizable To Suit Your Business. Let Your...
Clover® Official Site
Clover® POS Payment Solutions — Clover's POS Systems Are Great For Restaurants, Retail Stores, And Service Businesses.
Accept Credit Card Payments
Accept Payments With Clover® — Accept Card Payments At Your Convenience With Clover's Customizable POS Systems.
Accept Payments on Your Phone
Accept Payments With Clover® — Accept Mobile Credit Card Payments With Clover's Customizable POS Systems. Track Sales, Accept Payments, And More With Clover's Mobile Card Readers And POS Systems. Low Processing Rates.
GrubHub grubhub.com
Order Delivery or Pickup | Grubhub will eat the fees
Only on Grubhub. No delivery or service fees on $50+ restaurant orders. Say goodbye to meal prep...
$10 Off Your 1st Delivery $15+ - Grubhub will eat the fees
Claim $10 off your 1st delivery of $15+ & no fees on $50+ restaurant orders. Terms apply.
$10 Off Your 1st Delivery $15+ | Grubhub will eat the fees
Claim $10 off your 1st delivery of $15+ & no fees on $50+ restaurant orders. Terms apply. Let Grubhub delivery take care of dinner tonight.
OpenTable opentable.com
Restaurant Reservation Software & Operations Systems | OpenTable
The most complete, easiest-to-use, & truly reliable restaurant platform. Start today. Access the world’s largest network of valuable diners.
Best Restaurants in The Venetian and Palazzo Right Now | OpenTable
Make reservations at the finest restaurants. Book now and beat the crowd. Join OpenTable Regulars to earn points on every reservation and redeem for rewards.
The best restaurants in Edinburgh
Make reservations at the finest restaurants. Book now and beat the crowd.
The 10 Best Restaurants Near Me in Georgetown, DC | OpenTable
Make reservations at the finest restaurants. Book now and beat the crowd.
OptimoRoute optimoroute.com
Truck Route Planner
Plan Your Routes In 5 Mins — Plan efficient & compliant truck routes for short and long-haul fleets. Save time & fuel whether you run 2 or 200 vehicles.
Route Planner
Reduce Route Planning Time — The Fastest Route Optimization Software. Organizing The Mobile Workforce. Sign Up Now! Reduce...
Multi-Stop Route Planner
Plan Your Route In 5 Mins — The Fastest Route Optimization Software. Organizing The Mobile Workforce. Sign Up Now! Route & Schedule Optimization Made Easy. Increase On-Time Arrivals & Customer Satisfaction.
eLogii elogii.com
Delivery Route Planning Software
#1 Route Planning Software — Make your team 51% more productive in a click. Leading route optimization technology for businesses with fleets of vehicles.
Route Optimization Software
#1 Route Planning Software — Make your team 51% more productive in a click. Schedule a demo call with a product specialist today.
#1 Route Planning Software | Delivery Route Planning Software
Make your team 51% more productive in a click. Leading route optimization technology for businesses with fleets of vehicles.
Route Planning Software
#1 Route Planning Software — Make your team 51% more productive in a click.
Owner.com owner.com
Restaurant Delivery Platform - No More High Delivery Fees
See how restaurant delivery works without high fees or third-party apps.
Owner.com™ Official Site
Own Your Profits & Data — Owner helps you fight back against the big companies taking your profit. Get a free demo. Fight...
Check Your SEO in Seconds
Not Showing Up on Google? Learn how to rank your restaurant higher for local searches in seconds. Find what's hurting your restaurant SEO.
Grow Your Restaurant Faster
Get More Direct Orders — Reach more diners, increase repeat orders, and grow profits with Owner.com. Trusted by 1000s of successful restaurants. Rated #1 in restaurant tech. Get a free demo. Attract New Diners Online.
SevenRooms sevenrooms.com
Online Reservation Management
Optimize Booking Experience — The Leading CRM, Marketing, Reservation, & Operations Platform For The Restaurant Industry. It's...
Marketing tools to engage every guest - Join 15,000 Restaurants
Join Over 15,000 Restaurants Marketing with SevenRooms - Local Favorites to Michelin Stars. The...
More Than Just Reservations - All-In-One Restaurant Software
Power Your Reservations with DoorDash & SevenRooms. The Best in Delivery and Reservations. Join 50k+ Restaurants On SevenRooms + DoorDash.
Restaurant Reservation & Waitlist Software | SevenRooms
Transform every reservation into a unique dining experience with branded restaurant reservation and waitlist software
Risk: SevenRooms is the entrenched leader ($1.3B raised), authority 59 - wedge in rather than attack head-on.
Sources: Capterra profiles + reviews · SEMrush demand / spend / paid keywords / authority / momentum · Apollo funding. Incumbent rollups exclude domains appearing in >25 categories. Capterra category ↗