Forms Automation
- launch briefMarginalOpportunity score
57
CPC (real)
$18
Active Google advertisers
51
LinkedIn advertisers
30
Pixel advertisers
38
Avg ad tenure
2.7 yr
Incumbent ad spend/mo
$370k
Spend momentum
-51%
SEO difficulty
31
Avg incumbent funding
$88M
Incumbents (64)- genuine category specialists - cross-listed generic tools excluded
| Product | Rating | Funding | Ad spend/mo | Google ads | Channels | Authority | |
|---|---|---|---|---|---|---|---|
TypeformAd | 4.7(954) | $187M | $175k | 3.0y | 24 | 2 | 60 |
| 4.4(194) | $1.1B | $46k | 1.9y | 24 | - | 45 | |
| 4.7(182) | - | $31k | 4.6y | - | 1 | 46 | |
| 4.7(321) | - | $21k | 4.6y | - | 5 | 43 | |
| 4.5(365) | $37M | $14k | 2.6y | - | 3 | 47 | |
| 4.8(398) | $168M | $13k | 1.6y | 22 | 4 | 53 | |
| 4.4(209) | $177M | $8k | 3.1y | 24 | - | 39 | |
| 4.8(136) | $31M | $8k | 4.6y | 24 | 2 | 38 | |
| 4.8(255) | - | $8k | 3.8y | 24 | 2 | 34 | |
| 4.6(113) | - | $7k | 4.6y | 20 | 4 | 43 | |
| 4.3(3) | - | $6k | 4.3y | 24 | - | 30 | |
| 4.5(99) | $17M | $5k | 4.2y | 24 | - | 39 | |
| 5.0(20) | - | $5k | 1.9y | - | - | 27 | |
altaFlowAd | 4.6(24) | - | $4k | 0.3y | 24 | 3 | 17 |
| 4.8(188) | $1.6M | $4k | 3.0y | 24 | 3 | 36 | |
| 4.6(321) | $225M | $3k | 3.9y | 24 | 4 | 48 | |
| 4.7(24) | - | $2k | 4.6y | - | 2 | 27 | |
AppenateAd | 4.7(167) | - | $2k | 4.6y | 3 | 3 | 24 |
| 4.7(102) | $11M | $1k | 3.2y | 24 | 4 | 36 | |
BreelyAd | 4.5(31) | - | $1k | 1.6y | - | 1 | 23 |
| 4.5(141) | - | $831 | 2.7y | 24 | 3 | 30 | |
| 4.7(264) | $2.3M | $818 | 2.2y | - | 1 | 32 | |
| 4.6(331) | - | $777 | 3.1y | 24 | 3 | 31 | |
Ease.ioAd | 4.5(52) | - | $533 | 2.9y | 24 | - | 34 |
SurveyJSAd | 4.9(24) | - | $446 | 3.5y | - | - | 35 |
| 4.7(652) | $15M | $420 | 2.4y | - | 4 | 42 | |
| 4.4(142) | $48M | $336 | 2.5y | 24 | 2 | 42 | |
| 4.8(193) | $1.1M | $249 | 4.6y | - | - | 32 | |
| 4.5(145) | - | $240 | 1.3y | - | 3 | 27 | |
| 4.9(33) | - | $73 | 4.6y | 5 | - | 30 | |
| 4.8(115) | - | $58 | 2.0y | 24 | 1 | 40 | |
VLXAd | 4.9(16) | - | $45 | 2.2y | 9 | 3 | 20 |
doFormsAd | 4.4(8) | $2.8M | $35 | 3.0y | - | - | 30 |
| - | - | $31 | 2.1y | 24 | - | 32 | |
| 4.6(87) | - | $17 | 0.9y | - | 4 | 27 | |
TrackViaAd | 4.6(49) | $22M | $7 | 2.1y | 24 | - | 31 |
| 4.6(53) | $36M | - | 3.9y | 24 | 6 | - | |
| 4.4(175) | $1.0M | - | 4.6y | - | - | - | |
| 4.4(222) | $230k | - | 4.6y | - | 3 | - | |
| 4.5(28) | - | - | 1.9y | - | 2 | - | |
| 5.0(55) | - | - | 1.4y | - | - | - | |
| 4.6(272) | - | - | 2.6y | - | - | - | |
| 4.5(23) | - | - | 2.3y | - | - | - | |
| 4.7(69) | $16M | - | 3.4y | 9 | - | - | |
GW AppsAd | 5.0(23) | $825k | - | 3.0y | - | 1 | - |
GoAuditsAd | 4.8(145) | - | - | 2.2y | - | 4 | - |
| 4.2(43) | - | - | 2.4y | 5 | 1 | - | |
| 4.8(15) | - | - | 2.6y | - | 1 | - | |
| 4.6(39) | - | - | 0.1y | - | - | - | |
| 4.8(37) | - | - | 1.4y | - | 1 | - | |
| 4.7(103) | $4.0M | - | - | - | 5 | - | |
| 4.7(96) | - | - | - | - | - | - | |
| 4.6(30) | $5.3M | - | 1.3y | 24 | 4 | - | |
| 4.9(21) | - | - | - | - | 1 | - | |
| 4.8(57) | - | - | - | - | - | - | |
| 4.7(87) | - | - | 2.2y | - | 6 | - | |
| 4.7(240) | - | - | 2.0y | - | - | - | |
| 4.4(364) | - | - | - | 8 | - | - | |
| 4.9(175) | - | - | 1.1y | 1 | 1 | - | |
| 5.0(2) | - | - | - | - | 1 | - | |
| 4.9(16) | - | - | - | - | - | - | |
DropletAd | 5.0(23) | $7.1M | - | 0.3y | 21 | - | - |
| 4.8(31) | - | - | - | - | - | - | |
| 5.0(4) | - | - | - | - | - | - |
PPC playbook- keywords the incumbents bid on - copy these (bidders = how many incumbents compete)
Common complaints- recurring incumbent review cons = product gaps to exploit
Ad creatives- live Google Search ads the incumbents run - copy the angles
Typeform typeform.com
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Automation Anywhere automationanywhere.com
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Cognito Forms cognitoforms.com
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Submittable submittable.com
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GoCanvas gocanvas.com
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Risk: Automation Anywhere is the entrenched leader ($1.1B raised), authority 45 - wedge in rather than attack head-on.
Sources: Capterra profiles + reviews · SEMrush demand / spend / paid keywords / authority / momentum · Apollo funding. Incumbent rollups exclude domains appearing in >25 categories. Capterra category ↗