Healthcare CRM
- launch briefMarginalOpportunity score
51
CPC (real)
$17
Active Google advertisers
15
LinkedIn advertisers
12
Pixel advertisers
10
Avg ad tenure
2.1 yr
Incumbent ad spend/mo
$315k
Spend momentum
+853%
SEO difficulty
38
Avg incumbent funding
$31M
Incumbents (19)- genuine category specialists - cross-listed generic tools excluded
| Product | Rating | Funding | Ad spend/mo | Google ads | Channels | Authority | |
|---|---|---|---|---|---|---|---|
| 4.7(730) | - | $246k | 2.7y | 24 | - | 38 | |
| 4.6(37) | - | $26k | 1.0y | 11 | - | 31 | |
| 4.6(145) | - | $21k | 4.0y | 24 | 4 | 39 | |
| 4.5(46) | $3.3M | $8k | 1.9y | - | 3 | 44 | |
| 4.7(31) | $177M | $7k | 4.6y | - | - | 39 | |
| 4.7(154) | - | $3k | 1.9y | 12 | 4 | 35 | |
| 4.4(858) | $12M | $2k | 1.7y | 21 | - | 44 | |
| 4.8(47) | $1.1M | $1k | 2.0y | - | 1 | 27 | |
| 4.1(77) | - | $877 | 2.9y | 6 | - | 31 | |
| 4.6(5) | - | $152 | 1.5y | 1 | - | 31 | |
| 4.9(161) | $6.8M | $65 | 3.1y | 1 | 1 | 24 | |
| 4.5(198) | - | $45 | 2.6y | - | 1 | 33 | |
| 4.7(69) | $16M | - | 3.4y | 9 | - | - | |
| 4.4(1,868) | $15M | - | 0.1y | 8 | 1 | - | |
| 4.7(30) | $20M | - | 0.9y | 24 | - | - | |
| 4.7(10) | - | - | - | - | 2 | - | |
| 4.9(33) | - | - | - | 3 | 1 | - | |
| 4.6(53) | - | - | 0.1y | - | 4 | - | |
| - | - | - | - | - | - | - |
PPC playbook- keywords the incumbents bid on - copy these (bidders = how many incumbents compete)
Common complaints- recurring incumbent review cons = product gaps to exploit
Ad creatives- live Google Search ads the incumbents run - copy the angles
Bigin by Zoho CRM bigin.com
Best CRM Choice for Businesses - Say Goodbye to Expensive CRMs
Get started with Bigin. Easy-to-use CRM with straightforward plans. #1 small business CRM.
Most Affordable All-in-One CRM - Say Goodbye to Expensive CRMs
Get started with Bigin. Easy-to-use CRM with straightforward plans. #1 small business CRM.
Most Affordable All-in-One CRM
Affordable Yet Simple — Get started with Bigin. Easy-to-use CRM with straightforward plans. #1 small business CRM. Enjoy...
Simple and Affordable CRM
Say Goodbye to OverPriced CRMs — Free CRMs can cost you more than Bigin's rational pricing. Learn how Bigin is better. Simple...
Eldermark eldermark.com
Assisted Living Management - All-in-One Platform
A single senior living platform replacing fragmented tools across ops, care, and finance. Complete software solution for assisted living.
Real-Time Compliance Dashboard | Assisted Living Compliance
Stay survey-ready with automated compliance workflows. Schedule a Demo. Streamline Senior Care.
Senior Living Management | All-in-One Platform
A single senior living platform replacing fragmented tools across ops, care, and finance. Complete management solution for assisted living.
All-in-One Platform | Built For AL Operators
Complete software solution for assisted living. Operations, care, & billing in one system. A single senior living platform replacing fragmented tools...
ShiftCare shiftcare.com
Ohio EVV Compliance Software | Electronic Visit Verification
Try ShiftCare free. See why 6,500+ providers trust us for EVV compliance. Every visit is audit-ready from clock-in. Fewer exceptions.
Home Care Agency Software - Complete Home Care Platform
Home care agencies: manage scheduling, billing, client records, and staff in one app. Trusted by 6,500+ care providers worldwide. HIPAA compliant. Starts at $8/user/month.
EVV Services
EVV Software for Providers — Multi-payor billing: Regional Center, HCBS Medicaid, IDD, and private pay supported.
Home Care Management Software
All-in-One Home Care System — Manage your entire home care agency—scheduling, billing, records, and reporting in one. Join 6,500+ home care providers. Try ShiftCare free—no credit card, no contract. 90% Fewer Billing Errors.
folk folk.app
LinkedIn Sales Navigator CRM - Trusted by 100k LinkedIn users
folk CRM does the busy work for you, so you can focus on growing your business.
Email outreach CRM software
Every touchpoint, one place — Send cold email from folk CRM. Personalize at scale and track replies. CRM emailing built for outreach.
folk CRM | Finally, a simple CRM
folk CRM is absurdly simple to set up, beautifully designed, and surprisingly proactive. folk CRM...
folk — finally, a modern CRM
The #1 multi-channel CRM app — folk CRM captures the full context of your relationships in one beautifully simple CRM. folk is the CRM app of choice for over 4,000 businesses worldwide. Pipeline management. Chrome extension.
NexHealth nexhealth.com
Dental Billing Software | Collect More Revenue, Faster
The only payments platform that truly syncs with your system ledger. Shorten your payment cycles and eliminate hours of manual billing tasks.
NexHealth™ Official Site
NexHealth — Trusted By More Than 15,000 Leading Providers and Practices. The Patient Experience Platform That Syncs With Your Health Record System. Services: Real-Time Online Booking, Secure...
The #1 Patient Booking System | Real-Time Online Booking
Automate recalls, fill your waitlist, and prevent double-bookings with NexHealth. Give patients the easy online booking they expect. Save your front desk hours every week.
HIPAA Compliant Scheduling - Patient Booking System
NexHealth™ Goes Beyond Online Patient Scheduling. Learn More About All Included Features. Appts Sync 200x Faster Than Alternatives.
ECP ecp123.com
Senior Living Software
Assisted Living Software — eMAR connected to 600+ pharmacies. Top-rated senior living EHR, CRM and Billing. The most...
Assisted Living EHR | EHR, eMAR, CRM, and Billing
eMAR connected to 600+ pharmacies. Top-rated senior living EHR, CRM and Billing. The most modern, innovative, and easy-to-use platform for senior living.
IDD and Group Home Software - Track Behaviors and LOC
eMAR and EHR software for intellectual and developmental disability care providers. Confidently document, automate care plans, ISP report, ADL and tasks for caregivers. 8,000+ Communities.
Assisted living billing software
Losing Uncaptured Revenue? Simplify billing, capture every dollar, and enhance revenue efficiency. Prorate mid-month care changes with ECP billing software to capture revenue immediately. 24/7...
Carepatron carepatron.com
Appointment Confirmation Template
Get access to a free Appointment Confirmation Template and streamline your scheduling process. Download the template and example here.
Download the Carepatron App | Carepatron Help Center
How do I download the Carepatron app? HIPAA-compliant. Manage Appointments. Share Documentation. AI scribe included.
Free Medical Practice Software | Carepatron
Optimize your medical practice with top-tier Medical Practice Software. Streamline operations efficiently for better patient care.
CPT Code 99495: Transitional Care Management
Learn more about the essentials of CPT code 99495 for transitional care management to optimize patient transitions.
StoriiCare storiicare.com
StoriiCare - All-in-One Adult Day Platform - Rated 4.8 on Capterra & G2
Rated 4.8 on Capterra. Trusted by hundreds of adult day care centers nationwide. All-in-one platform with billing, scheduling, care planning, medication tracking & portal. 5-Star Capterra Rating.
Home care software | Cloud based home care software
StoriiCare Helps Clients Reduce Paperwork by 1-2 Hours per Day. Used by Hundreds of Care...
StoriiCare Adult Day EHR | Adult Day Health Software
Streamline clinical documentation and Medicaid billing in one system. Adult day EHR and billing software. Secure, compliant and purpose-built. GDPR Compliant. 5-Star Capterra Rating. Access From Any Device. Live Chat Support. Types: ADHC, Social Model, Medical Model, CBAS.
StoriiCare Adult Day EHR
Medicaid-Ready Adult Day EHR — Streamline clinical documentation and Medicaid billing in one system. Adult day EHR and billing software. Secure, compliant and purpose-built. GDPR Compliant. 5-Star Capterra Rating.
Risk: NexHealth is the entrenched leader ($177M raised), authority 39 - wedge in rather than attack head-on.
Sources: Capterra profiles + reviews · SEMrush demand / spend / paid keywords / authority / momentum · Apollo funding. Incumbent rollups exclude domains appearing in >25 categories. Capterra category ↗