Horse
- launch briefMarginalOpportunity score
31
CPC (real)
$14
Active Google advertisers
2
LinkedIn advertisers
1
Pixel advertisers
3
Avg ad tenure
3.0 yr
Incumbent ad spend/mo
$7k
Spend momentum
+110%
SEO difficulty
32
Avg incumbent funding
-
Incumbents (4)- genuine category specialists - cross-listed generic tools excluded
| Product | Rating | Funding | Ad spend/mo | Google ads | Channels | Authority | |
|---|---|---|---|---|---|---|---|
| 4.6(276) | - | $7k | 3.0y | 24 | 2 | 42 | |
| 4.8(43) | - | - | 2.9y | - | 1 | - | |
| 4.7(321) | - | - | - | - | - | - | |
| 4.6(43) | - | - | - | - | 1 | - |
PPC playbook- keywords the incumbents bid on - copy these (bidders = how many incumbents compete)
| Keyword | CPC | Bidders | Sample landing page |
|---|---|---|---|
| vet tech software | $17.02 | 1 | get.ezyvet.com/ |
| veterinary practice management software | $27.42 | 1 | get.ezyvet.com/demo-ezyvet-1/ |
| vetspire | $11.12 | 1 | get.ezyvet.com/ |
| evet software | $16.15 | 1 | get.ezyvet.com/ |
| avimark | $9.66 | 1 | get.ezyvet.com/demo-ezyvet-1/ |
| vet practice program | $28.70 | 1 | get.ezyvet.com/new-practices-2/ |
| best cloud based veterinary software | $58.56 | 1 | get.ezyvet.com/ |
| eclipse veterinary software | $2.21 | 1 | get.ezyvet.com/demo-ezyvet-1/ |
| pims software | $16.08 | 1 | get.ezyvet.com/ |
| petsapp | $5.62 | 1 | get.ezyvet.com/ |
| veterinary software systems | $17.15 | 1 | get.ezyvet.com/ |
| ezyvet software | $8.90 | 1 | get.ezyvet.com/demo-ezyvet-1/ |
| daysmart vet software | $33.60 | 1 | get.ezyvet.com/ |
| veterinary apps | $4.83 | 1 | get.ezyvet.com/new-practices-2/ |
| veterinary clinic software programs | $10.55 | 1 | get.ezyvet.com/ |
| dvm manager veterinary software | $19.73 | 1 | get.ezyvet.com/demo-ezyvet-1/ |
| starting a vet clinic | $3.97 | 1 | get.ezyvet.com/new-practices-2/ |
| vetsuite | $5.32 | 1 | get.ezyvet.com/new-practices-2/ |
| starting a veterinary clinic | $3.97 | 1 | get.ezyvet.com/new-practices-2/ |
| ezyvet trial site | $16.11 | 1 | get.ezyvet.com/ |
Common complaints- recurring incumbent review cons = product gaps to exploit
Ad creatives- live Google Search ads the incumbents run - copy the angles
ezyVet ezyvet.com
#1 vet practice software - Cloud veterinary software
Integrate ezyVet to all your partners, tools and software that you love and use everyday.
Veterinary practice software
ezyVet vs Covetrus — Modern veterinary software built for flexibility, integrations, and scale. Book a demo. Considering...
ezyVet Software
IDEXX Veterinary Software — Designed for modern veterinary practices. Everything your clinic needs, all in one place. Simplify workflows and gain real-time insights with powerful PIMS software. Lots of Features. Cloud Based.
#1 vet practice software | Veterinary practice software
Designed for modern veterinary practices. Everything your clinic needs, all in one place. Simplify workflows and gain real-time insights with powerful PIMS...
Risk: ezyVet is the entrenched leader, authority 42 - wedge in rather than attack head-on.
Sources: Capterra profiles + reviews · SEMrush demand / spend / paid keywords / authority / momentum · Apollo funding. Incumbent rollups exclude domains appearing in >25 categories. Capterra category ↗