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Opportunities

Identity Threat Detection and Response (ITDR)

- launch briefHigh value

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Opportunity score

38

CPC (real)

$27

Active Google advertisers

1

LinkedIn advertisers

1

Pixel advertisers

1

Avg ad tenure

3.4 yr

Incumbent ad spend/mo

$134k

Spend momentum

+3%

SEO difficulty

0

Avg incumbent funding

-

Incumbents (1)- genuine category specialists - cross-listed generic tools excluded

ProductRatingFundingAd spend/moGoogle adsLinkedInChannelsAuthority
SentinelOne
4.8(112)-$134k3.4y24453

PPC playbook- keywords the incumbents bid on - copy these (bidders = how many incumbents compete)

KeywordCPCBiddersSample landing page
sentinelone$30.281www.sentinelone.com/
sentinel one$30.281www.sentinelone.com/
kaseya$24.501www.sentinelone.com/platform/endpoint-security/
sentinelone news$25.481www.sentinelone.com/lp/gartnermq/
nable$86.451www.sentinelone.com/platform/endpoint-security/
carbon black$31.251www.sentinelone.com/vs/broadcom/
huntress$15.101www.sentinelone.com/lp/endpointprotection/
fortinet$6.571www.sentinelone.com/platform/endpoint-security/
sentinelone edr$46.141www.sentinelone.com/platform/endpoint-security/
orca security$8.731www.sentinelone.com/platform/purple/
sentinal one$30.281www.sentinelone.com/
symantec endpoint protection$10.381www.sentinelone.com/vs/broadcom/
antivirus symantec endpoint$10.381www.sentinelone.com/vs/broadcom/
sentinelone endpoint security$40.441www.sentinelone.com/lp/endpointprotection/
sentinel ddos protection service$12.871www.sentinelone.com/lp/endpointprotection/
carbon black edr$31.891www.sentinelone.com/vs/broadcom/
sentinelone logo$12.501www.sentinelone.com/lp/endpointprotection/
kesaya$24.501www.sentinelone.com/platform/endpoint-security/
sentinelone security software$30.851www.sentinelone.com/lp/gartnermq/
sentinelone siem$24.101www.sentinelone.com/lp/endpointprotection/

Ad creatives- live Google Search ads the incumbents run - copy the angles

SentinelOne sentinelone.com

SentinelOne® Endpoint Security

#1 in Endpoint Protection — Discover and protect every endpoint with SentinelOne's endpoint security software solution. See...

Endpoint Protection Platforms

Endpoint Protection Report — Compare top endpoint protection vendors and see why Gartner named SentinelOne a 5x leader. SentinelOne Named A Leader In Endpoint Protection Platforms For The 5th Consecutive Time.

Symantec Antivirus Alternative

Compare Symantec & SentinelOne — Replace dated antivirus and endpoint with industry-leading AI-powered EDR from SentinelOne

Risk: SentinelOne is the entrenched leader, authority 53 - wedge in rather than attack head-on.

Sources: Capterra profiles + reviews · SEMrush demand / spend / paid keywords / authority / momentum · Apollo funding. Incumbent rollups exclude domains appearing in >25 categories. Capterra category ↗