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Insurance Rating

- launch briefRising

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Opportunity score

31

CPC (real)

$12

Active Google advertisers

2

LinkedIn advertisers

3

Pixel advertisers

2

Avg ad tenure

2.2 yr

Incumbent ad spend/mo

$8k

Spend momentum

+438%

SEO difficulty

27

Avg incumbent funding

-

Incumbents (5)- genuine category specialists - cross-listed generic tools excluded

ProductRatingFundingAd spend/moGoogle adsLinkedInChannelsAuthority
EZLynx
3.7(74)-$8k3.0y16-41
EASA
4.3(14)-$92.0y3123
Jenesis Software
4.7(283)--0.1y-3-
GO-INSUR
---3.9y2--
Macaw
3.6(22)------

PPC playbook- keywords the incumbents bid on - copy these (bidders = how many incumbents compete)

KeywordCPCBiddersSample landing page
easa software$9.681www.easasoftware.com/easa-platform/excel-to-web-app/
ezlynx$4.941www.ezlynx.com/landing/brand
ez lynx$4.941www.ezlynx.com/
insurance broker software$27.741www.ezlynx.com/landing/ams/
insurance agency management system$21.521www.ezlynx.com/products/management-system/
ez lynk$1.841www.ezlynx.com/landing/brand
ezlynk$1.841www.ezlynx.com/landing/brand
agencymatrix$6.671www.ezlynx.com/landing/ams/
insurance agency software$22.811www.ezlynx.com/products/management-system/
ams software$7.001www.ezlynx.com/landing/ams/
ez links$1.551www.ezlynx.com/
agency management software insurance$20.121www.ezlynx.com/products/management-system/
ezylinks$4.941www.ezlynx.com/products/rating-engine/
ezylnx$4.941www.ezlynx.com/
mobile application for insurance$18.921www.ezlynx.com/landing/ams/
best insurance crm$25.121www.ezlynx.com/landing/ams/
easylynx$4.941www.ezlynx.com/landing/brand
insly$6.991www.ezlynx.com/products/management-system/
ams insurance software$8.831www.ezlynx.com/landing/ams/
insurance crm system$13.341www.ezlynx.com/products/management-system/

Common complaints- recurring incumbent review cons = product gaps to exploit

Recurring technical glitches1×

Ad creatives- live Google Search ads the incumbents run - copy the angles

EZLynx ezlynx.com

EZlynx AMS Software - All-in-One Insurance Software

EZLynx gives you all the tools to attract, win, and keep more customers.

EZLynx.com - Official Website

Insurance Software — EZLynx has all the tools you need to sell, service, and grow your agency. Everything you need to run your agency - all in one place.

Insurance Agency Software

Simplify Insurance Management — Your all-in-one software to sell, service, and grow your insurance agency. Book a demo. Manage...

AMS Software Insurance

Insurance Management Software — EZLynx Agency Management System is your hub for customer's quotes, policies, and documents. Manage your agency, retain customers, access more markets, and gain insights for growth.

EASA easasoftware.com

Excel To Web App Low-Code - Easy Excel To Web Application

The ultimate guide to turning Excel spreadsheets into secure web apps. Get Your Free Demo Today And Transform Spreadsheets Into Custom Web Applications.

No Coding Excel to Web App

Convert Excel To Web app — The ultimate guide to turning Excel spreadsheets into secure web apps. You Can Turn Your Existing Spreadsheet Into A Web App, While Keeping Your Macros & VBA. No Version Confusion. Zero Coding.

No Coding Excel to Web App - Easy Excel To Web Application

You Can Turn Your Existing Spreadsheet Into A Web App, While Keeping Your Macros & VBA.

EASA Software

Excel Spreadsheet Integration — Get Your Free Demo Today And See How to Transform Spreadsheets Into Custom Web Apps. Managing Distribution of Spreadsheets is Hard. We Make it Easy. Book a Demo Now. Cloud-Based.

Risk: EZLynx is the entrenched leader, authority 41 - wedge in rather than attack head-on.

Sources: Capterra profiles + reviews · SEMrush demand / spend / paid keywords / authority / momentum · Apollo funding. Incumbent rollups exclude domains appearing in >25 categories. Capterra category ↗