Intellectual Property Management
- launch briefQuality gapOpportunity score
49
CPC (real)
$11
Active Google advertisers
5
LinkedIn advertisers
2
Pixel advertisers
4
Avg ad tenure
3.6 yr
Incumbent ad spend/mo
$546
Spend momentum
+301%
SEO difficulty
24
Avg incumbent funding
$31M
Incumbents (7)- genuine category specialists - cross-listed generic tools excluded
| Product | Rating | Funding | Ad spend/mo | Google ads | Channels | Authority | |
|---|---|---|---|---|---|---|---|
| 4.9(36) | $40k | $467 | 3.6y | 24 | - | 30 | |
| - | - | $79 | - | - | 4 | 25 | |
| - | - | $79 | - | - | 4 | 25 | |
| 4.5(14) | - | - | 3.2y | - | 1 | - | |
| 4.3(20) | $91M | - | 4.6y | 22 | 4 | - | |
| 4.7(75) | - | - | 3.8y | - | - | - | |
| 4.3(16) | $2.4M | - | 2.6y | - | 1 | - |
PPC playbook- keywords the incumbents bid on - copy these (bidders = how many incumbents compete)
| Keyword | CPC | Bidders | Sample landing page |
|---|---|---|---|
| trademark clearance search | $3.14 | 1 | www.markify.com/services/us-full-new.html?locale=en_US |
| intellectual property software | $7.44 | 1 | www.altlegal.com/ |
| alt legal | $4.31 | 1 | www.altlegal.com/ |
| trademark search online | $2.04 | 1 | www.markify.com/services/us-full-new.html |
| ip docketing | $8.08 | 1 | www.altlegal.com/ |
| trademark knockout search | $4.01 | 1 | www.markify.com/services/us-full-new.html |
| altlegal | $4.31 | 1 | www.altlegal.com/ |
| ip docketing systems | $8.77 | 1 | www.altlegal.com/ |
| anaqua docketing software | $12.84 | 1 | www.altlegal.com/ |
| serion compumark | $6.45 | 1 | www.altlegal.com/ |
| trademark wave | $0.67 | 1 | www.markify.com/services/trademark-watch.html |
| trademark loyal | $0.00 | 1 | www.markify.com/services/trademark-watch.html |
| trademark pro | $10.12 | 1 | www.markify.com/services/trademark-watch.html |
| the ip management system | $0.00 | 1 | www.altlegal.com/ |
| foundation ip software | $0.00 | 1 | www.altlegal.com/ |
| intellectual property law software | $0.00 | 1 | www.altlegal.com/ |
| cpi docketing system | $27.20 | 1 | www.altlegal.com/cpi/ |
| best trademark management service | $0.00 | 1 | www.altlegal.com/ |
| examatch | $0.00 | 1 | www.altlegal.com/ |
Ad creatives- live Google Search ads the incumbents run - copy the angles
Alt Legal altlegal.com
Alt Legal® IP Docketing | Modern & Automated Software
Alt Legal®- Impressively Automated, Delightfully Simple & Surprisingly Friendly. Generate USPTO Filings. Monitor Status Changes. Services: Effortless IP Docketing, Seamless IP Collaboration.
Alt Legal® IP Docketing
Alt Legal® - IP Software — Impressively Automated, Delightfully Simple & Surprisingly Friendly. For Trademarks/Copyrights/Patents. Never Miss A Filing Deadline. Monitor Status Changes.
Trademark docketing system system
Start Your Free Trial Today — Trademark Docketing Software For Trademarks, Copyrights And Patents. Never Miss A Deadline. Powerful Reporting Features, Seamless TEAS Filing And Easy Setup And Migration. Unlimited Users.
Global Trademark Docketing
Most Advanced TM Automation — Alt Legal has superior TM automation, tools for efficiency, and a customer-first approach. Switch to smarter, automated TM docketing software and enjoy dedicated, unlimited support. Simple Pricing.
Markify Watch markify.com
Full Trademark Search
Start Your Free Trial Today — Comprehensive Trademark Search Using a Combination of USPTO and Common Law Data. Get Reports from the World’s Most Powerful Trademark Search & Watch Engine. Learn More!
Trademark Protection Service
99% Trademark Similarity Match — World's best trademark search algorithm. Your branding in reports. From $39/Year. Try now! Bulk...
Markify Watch markify.com
Full Trademark Search
Start Your Free Trial Today — Comprehensive Trademark Search Using a Combination of USPTO and Common Law Data. Get Reports from the World’s Most Powerful Trademark Search & Watch Engine. Learn More!
Trademark Protection Service
99% Trademark Similarity Match — World's best trademark search algorithm. Your branding in reports. From $39/Year. Try now! Bulk...
Risk: Red Points is the entrenched leader ($91M raised) - wedge in rather than attack head-on.
Sources: Capterra profiles + reviews · SEMrush demand / spend / paid keywords / authority / momentum · Apollo funding. Incumbent rollups exclude domains appearing in >25 categories. Capterra category ↗