Job Board
- launch briefMarginalOpportunity score
54
CPC (real)
$12
Active Google advertisers
20
LinkedIn advertisers
15
Pixel advertisers
16
Avg ad tenure
3.0 yr
Incumbent ad spend/mo
$2.8M
Spend momentum
+27%
SEO difficulty
23
Avg incumbent funding
$246M
Incumbents (27)- genuine category specialists - cross-listed generic tools excluded
| Product | Rating | Funding | Ad spend/mo | Google ads | Channels | Authority | |
|---|---|---|---|---|---|---|---|
| 4.5(7,568) | $1.5B | $1.6M | 4.6y | - | - | 100 | |
| 4.2(10,926) | - | $677k | 4.6y | 24 | - | 80 | |
| 4.4(661) | $196M | $280k | 4.6y | 24 | 1 | 59 | |
| 4.5(1,419) | $1.9M | $141k | 4.6y | 13 | 6 | 47 | |
| 4.3(824) | - | $70k | 3.0y | - | 3 | 53 | |
| 4.3(491) | $25M | $44k | 2.1y | 24 | - | 43 | |
| 4.1(152) | $447M | $13k | 0.7y | 1 | - | 64 | |
| 4.1(265) | $81M | $12k | 4.6y | 24 | 5 | 44 | |
| 4.6(141) | $5.1M | $3k | 3.8y | 24 | 5 | 39 | |
JBoardAd | 5.0(107) | - | $1k | 3.0y | - | 1 | 28 |
FountainAd | 4.6(39) | $219M | $764 | 1.5y | 22 | 1 | 43 |
| 4.6(1,261) | $30M | $128 | 2.2y | - | - | 43 | |
| 4.4(39) | - | $108 | 1.7y | 5 | - | 25 | |
| 4.6(94) | - | $45 | 3.9y | 11 | 4 | 27 | |
AvaHRAd | 4.9(89) | - | $4 | 0.9y | 2 | 3 | 34 |
| 4.8(239) | - | - | 4.6y | 24 | 4 | - | |
| 4.8(6) | - | - | 3.8y | 22 | 1 | - | |
| 4.5(40) | - | - | 4.6y | - | - | - | |
| 4.9(61) | - | - | 4.4y | 1 | - | - | |
| 4.8(59) | - | - | 0.2y | 2 | 3 | - | |
| 4.9(44) | - | - | 1.3y | - | 3 | - | |
JobScoreAd | 4.2(30) | - | - | - | - | 2 | - |
| 4.9(17) | - | - | - | - | - | - | |
| 4.9(1,120) | - | - | - | - | - | - | |
| 4.5(153) | - | - | - | - | 3 | - | |
| 4.0(29) | $100k | - | 0.7y | - | 2 | - | |
| 4.7(43) | - | - | - | - | - | - |
PPC playbook- keywords the incumbents bid on - copy these (bidders = how many incumbents compete)
Common complaints- recurring incumbent review cons = product gaps to exploit
Ad creatives- live Google Search ads the incumbents run - copy the angles
Indeed for Employers indeed.com
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Workable workable.com
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iCIMS Hire icims.com
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JazzHR jazzhr.com
JazzHR™ Official Site
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Monster+ monster.com
Monster Jobs | Apply Today - Search for Jobs on Monster
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TestGorilla testgorilla.com
75 great questions to ask a potential employee
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Risk: Indeed for Employers is the entrenched leader ($1.5B raised), authority 100 - wedge in rather than attack head-on.
Sources: Capterra profiles + reviews · SEMrush demand / spend / paid keywords / authority / momentum · Apollo funding. Incumbent rollups exclude domains appearing in >25 categories. Capterra category ↗