KPI

- launch briefUnderserved

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Opportunity score

CPC (real)

$18

Active Google advertisers

LinkedIn advertisers

Pixel advertisers

Avg ad tenure

3.1 yr

Incumbent ad spend/mo

$801k

Spend momentum

SEO difficulty

Avg incumbent funding

$46M

Incumbents (17)- genuine category specialists - cross-listed generic tools excluded

Product	Rating	Funding	Ad spend/mo	Google ads	LinkedIn	Channels	Authority
Adverity	4.5(26)	$171M	$449k	3.7y	24	-	39
Domo	4.3(330)	-	$123k	4.4y	16	6	51
ActivTrak	4.5(591)	$78M	$117k	4.6y	24	1	42
Tableau	4.6(2,351)	-	$70k	2.1y	24	-	71
Qlik Sense	4.5(261)	-	$16k	0.4y	-	-	60
Grow	4.4(400)	$56M	$10k	3.6y	14	-	39
SAS Visual Analytics	4.3(59)	$1.0M	$9k	4.6y	-	6	58
SAS Viya	4.4(12)	$1.0M	$9k	4.6y	-	6	58
Board	4.5(138)	-	$3k	3.4y	10	-	40
Phocas	4.7(133)	$36M	$2k	4.6y	23	4	39
Reveal	4.4(21)	-	$628	2.3y	16	5	33
Microcall	4.6(18)	-	$109	2.3y	24	2	21
Geckoboard	4.7(123)	$3.3M	$55	4.6y	24	3	48
Spider Impact	4.6(27)	-	$44	3.6y	-	-	44
Klips	4.7(192)	$16M	-	1.3y	-	2	-
WorkTime	4.5(153)	-	-	-	9	1	-
Toucan	4.7(51)	$8.8M	-	0.6y	3	-	-

PPC playbook- keywords the incumbents bid on - copy these (bidders = how many incumbents compete)

Keyword	CPC	Bidders	Sample landing page
data visualization tools	$10.12	4	www.grow.com/overview-data-visualization
tableau	$3.19	2	www.tableau.com/trial/tableau-software
tv dashboard	$9.18	1	www.geckoboard.com/
spider software	$7.48	1	www.spiderstrategies.com/demo/
teams call analytics	$25.66	1	microcall.com/ms-teams/
analytical tools	$12.77	1	www.revealbi.io/embedded-analytics-platform
adversity	$69.88	1	www.adverity.com/
netsuite inventory management	$28.84	1	www.phocassoftware.com/l/integrations/netsuite/inventory
snowflake	$4.57	1	www.domo.com/partners/snowflake
anaplan	$3.82	1	www.board.com/board-vs-anaplan
teams analytics	$6.05	1	microcall.com/ms-teams/
metrics dashboard	$6.01	1	www.revealbi.io/embedded-dashboards?utm_source=google&utm_medium=cpc&utm_campaign=reveal&utm_content=performance+max&utm_term=embedded+analytics&utm_id=embedded+dashboards-us
netsuite reporting	$26.02	1	www.phocassoftware.com/l/integrations/netsuite
sas software	$5.91	1	www.sas.com/cs_cz/trials/software/viya/viya-trial-form.html
spider impact	$7.66	1	www.spiderstrategies.com/demo/
domo	$4.59	1	www.domo.com/why-domo
qlik	$3.54	1	www.qlik.com/us/lp/ppc/qlik-cloud-analytics-b
aaai 2026	$6.50	1	www.sas.com/en/events/sas-innovate.html
insightful	$8.65	1	www.activtrak.com/product/activtrak-difference/insightful/
talend	$7.65	1	www.qlik.com/us/lp/ppc/qlik-talend-cloud

Common complaints- recurring incumbent review cons = product gaps to exploit

High licensing and subscription costs1×

Slow processing with large datasets1×

Frequent software glitches and crashes1×

Slow and inadequate customer support1×

High and complex pricing structure1×

High and inflexible pricing1×

Complicated user administration1×

Frequent slowdowns and glitches1×

Ad creatives- live Google Search ads the incumbents run - copy the angles

Adverity adverity.com

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Data Chart Builder Tool — Optimized, web-scale, enterprise-class security and administration. Check out the demo. Domo increases ability to act on data, including partners outside the organization. Analyze Data Faster.

ActivTrak activtrak.com

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User Activity Monitoring — Customer C realized $4.2M by improving productivity per employee by +36 minutes/day. Research shows customers see productivity increases of 20% on average within three months.

Remote Employee Monitoring

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ActivTrak Employee Monitoring - Remote Employee Monitoring

Customer C realized $4.2M by improving productivity per employee by +36 minutes/day.

Tableau tableau.com

Data Visualization - Tableau

Visualize Your Data — Easily create charts & graphs with Tableau. Start your free trial today! Answer questions as fast as you can think of them.

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Tableau Desktop Free Edition

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Qlik Sense qlik.com

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Grow grow.com

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