Land Management

- launch briefQuality gap

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Opportunity score

CPC (real)

$21

Active Google advertisers

LinkedIn advertisers

Pixel advertisers

Avg ad tenure

2.6 yr

Incumbent ad spend/mo

$12k

Spend momentum

-46%

SEO difficulty

Avg incumbent funding

$1.2B

Incumbents (8)- genuine category specialists - cross-listed generic tools excluded

Product	Rating	Funding	Ad spend/mo	Google ads	LinkedIn	Channels	Authority
CivicPlus Community Development	4.3(9)	$381M	$11k	2.8y	-	6	48
OpenGov Procurement & Contract Management	4.0(5)	$2.0B	$1k	1.3y	-	4	48
OpenGov Permitting & Licensing	3.9(80)	$2.0B	$1k	1.3y	-	4	48
Cloudpermit	5.0(1)	-	-	3.0y	-	2	-
Citizenserve Permitting	-	-	-	3.1y	-	-	-
POSSE PLS	5.0(1)	-	-	-	-	1	-
GeoCivix	4.8(18)	-	-	-	-	-	-
Permits	4.8(6)	-	-	-	-	-	-

PPC playbook- keywords the incumbents bid on - copy these (bidders = how many incumbents compete)

Keyword	CPC	Bidders	Sample landing page
utilitybillingsystem	$7.46	2	opengov.com/products/utility-billing-software/
tax programs	$3.94	1	demo.opengov.com/g-cpc-tax-and-revenue-collection/
civicplus	$8.74	1	www.civicplus.com/
civic rec	$3.76	1	www.civicplus.com/recreation-management-software/parks-rec/
wcag compliance level access	$16.61	1	www.civicplus.com/web-accessibility-software/docaccess/
civic plus	$8.74	1	www.civicplus.com/
see click fix	$6.24	1	www.civicplus.com/citizen-request-management/311-request-software/
govt budget	$2.63	1	demo.opengov.com/g-cpc-budgeting-and-performance/
gov erp	$28.01	1	opengov.com/products/the-public-service-platform/
utility billing software	$13.18	1	opengov.com/products/utility-billing-software/
tax applications	$6.52	1	demo.opengov.com/g-cpc-tax-and-revenue-collection/
board meeting minutes software	$23.88	1	www.civicplus.com/agenda-meeting-management/
meeting minutes software	$7.17	1	www.civicplus.com/brochures/am/brochure-agenda-and-meeting-management-software-for-local-government/
cartegraph asset management	$4.45	1	demo.opengov.com/g-cpc-enterprise-asset-management/
social media analytics	$7.20	1	www.civicplus.com/social-media-archiving/risk-management-analytics/
sign up for text alerts	$3.48	1	portal.civicplus.com/MS-Petal/notifications
waste collection software	$9.27	1	opengov.com/products/utility-billing-software/
parks and recreation management software	$16.46	1	www.civicplus.com/recreation-management-software/parks-rec/
municipal code enforcement software	$49.59	1	www.civicplus.com/fact-sheets/cd/code-enforcement-software/
parks and rec software	$13.55	1	www.civicplus.com/recreation-management-software/parks-rec/

Ad creatives- live Google Search ads the incumbents run - copy the angles

CivicPlus Community Development civicplus.com

CRM Software - Local Government Software

Responsive 311 CRM Software for Government/ Download the Software Overview. Automated...

Custom Pricing

CivicPlus Software Pricing — Powering and Empowering Governments. Designed by Former Government Leaders. Book a Demo. CivicPlus The Modern Civic Experience Platform. Get A Free Price Quote Today. 10,000+ customers.

Parks and Recreation Software

Parks and Recreation Solutions — Recreation Management Tools and Software for Local Governments and Special Districts. Easily Manage Facilities Documents Memberships Volunteers and More. Book an Online Demo.

Utility Billing for Government - Utility Billing - Utility Service Delivery

CivicPlus Software. Utility Billing For Municipalities. Helping Local Governments Streamline Billing And Collect Revenue Faster. Automate Utility Billing. GIS Powered Work Orders.

OpenGov Permitting & Licensing opengov.com

Property Tax Software

Tax Billing Software — Simplify your tax billing and collection procedures with OpenGov Tax & Revenue. Save 100+ hours...

Government Software Solutions

One Platform for Government — Purpose-built software designed specifically for state and local governments. One secure platform to manage budgeting, procurement, assets, and operations. AI for Public Service. Request A Demo.

Cartegraph Asset Management

Utility Asset Management — Manage infrastructure assets, work orders, and physical spaces with OpenGov. Make informed decisions, track work orders, manage assets, and run what-if scenarios. Built for Cities & States.

Utility Billing Software

Simplify Water & Sewer Billing — Utility Billing Software for Water, Sewer, Trash, and Energy. OpenGov: Utility Billing System that's Transparent & Trusted. AI for Public Service. Modernize Government. Built for Cities & States.