Opportunities

Liquor Store POS

- launch briefRising

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Opportunity score

43

CPC (real)

$18

Active Google advertisers

5

LinkedIn advertisers

4

Pixel advertisers

3

Avg ad tenure

3.5 yr

Incumbent ad spend/mo

$587k

Spend momentum

-8%

SEO difficulty

21

Avg incumbent funding

$832M

Incumbents (7)- genuine category specialists - cross-listed generic tools excluded

ProductRatingFundingAd spend/moGoogle adsLinkedInChannelsAuthority
4.0(975)-$276k3.8y-649
3.8(570)$88M$266k1.8y7-60
3.8(718)-$45k4.6y24447
4.8(186)-$842.9y1226
3.6(69)$1.6B-4.4y---
4.7(80)---5--
5.0(1)------

PPC playbook- keywords the incumbents bid on - copy these (bidders = how many incumbents compete)

KeywordCPCBiddersSample landing page
square pos$8.092www.eposnow.com/us/get-started/
clover pos$15.022www.eposnow.com/us/get-started/
square pos system$11.212www.eposnow.com/us/get-started/
lightspeed pos$14.802www.eposnow.com/us/get-started/
processing a credit card$32.732www.lightspeedhq.com/pc/retail/payments/
lightspeed pos system$14.802www.eposnow.com/us/get-started/
retail edge$4.721retailedge.com/
clover$7.701www.clover.com/deals/
pos system$12.641www.lightspeedhq.com/pc/retail-f-general-pos-system/
lightspeed$4.811www.lightspeedhq.com/pc/watch-a-demo-f/
epos now$11.581www.eposnow.com/us/lp/pos-system/
pos machine$10.631www.eposnow.com/us/get-started/
pos systems for restaurants$12.911www.eposnow.com/us/get-started/
pos systems$12.641www.eposnow.com/us/payment-processing/
epos$5.171www.eposnow.com/us/payment-processing/
point of sale systems$12.641www.eposnow.com/us/get-started/
square credit card processing$12.101www.clover.com/deals/
credit card payment processing$32.731www.lightspeedhq.com/pc/retail/payments/
cc payment processing$32.731www.lightspeedhq.com/pc/retail/payments/
eposnow$11.581www.eposnow.com/us/lp/pos-system/

Common complaints- recurring incumbent review cons = product gaps to exploit

Difficult subscription cancellation process1×
Concerns about deceptive practices1×
Delayed and denied refunds1×
Consistently poor user experiences1×
Unreliable phone support service1×
Unexpected and recurring charges1×
Recurring technical glitches1×
Restrictive payment processing policies1×

Ad creatives- live Google Search ads the incumbents run - copy the angles

Lightspeed Retail lightspeedhq.com

Accept Any Payment, Anytime

Credit Card Processing — Enjoy fast and secure payments, built into your POS with Lightspeed.

Merchant Services - Accept Any Payment, Anytime - Talk To An Expert

Get paid quickly with Lightspeed Payments, no matter where customers shop.

Credit Card Processing - Accept Any Payment, Anytime

Get paid quickly with Lightspeed Payments, no matter where customers shop.

Clover clover.com

All-In-One POS System

Clover® vs Other Competitors — Compare POS Systems & Plans With Clover®. Fully Customizable To Suit Your Business. Let Your...

Clover® Official Site

Clover® POS Payment Solutions — Clover's POS Systems Are Great For Restaurants, Retail Stores, And Service Businesses.

Accept Credit Card Payments

Accept Payments With Clover® — Accept Card Payments At Your Convenience With Clover's Customizable POS Systems.

Accept Payments on Your Phone

Accept Payments With Clover® — Accept Mobile Credit Card Payments With Clover's Customizable POS Systems. Track Sales, Accept Payments, And More With Clover's Mobile Card Readers And POS Systems. Low Processing Rates.

Epos Now eposnow.com

Epos Now POS System From $349

The Complete POS System — Complete POS System includes POS, Cash Drawer, Printer and Payments Card Reader. POS...

All-in-One Retail POS System

Retail POS System on Sale — POS System for Retail. The Perfect POS System for Retail Business. POS System for Retail includes POS, Cash Drawer...

Complete POS Solution $349

Fully Integrated System — POS System for Retail and Hospitality, the Perfect POS for Small and Medium Business. Save $800 and Get The Cheapest POS System by Epos Now™ on Sale. All-In-One POS System. Retail POS.

POS Cash Register For SMEs

POS System For Your Business — Epos Now Enables You To Adapt, Gain New Customers, Increase Profit & Remain Future Proof. Request A Free Demo And Discover How Epos Now™ Can Help Transform Your Business Operations.

RetailEdge retailedge.com

RetailEdge

Boost Sales, Simplify Retail — RetailEdge: Retail Inventory Software Designed for YOU. Learn More. RetailEdge: More Than Just POS. It's Retail Management Mastery. Retail POS is all we do. POS...

Risk: Cassa In Cloud is the entrenched leader ($1.6B raised) - wedge in rather than attack head-on.

Sources: Capterra profiles + reviews · SEMrush demand / spend / paid keywords / authority / momentum · Apollo funding. Incumbent rollups exclude domains appearing in >25 categories. Capterra category ↗