Long Term Care
- launch briefMarginalOpportunity score
42
CPC (real)
$15
Active Google advertisers
11
LinkedIn advertisers
5
Pixel advertisers
8
Avg ad tenure
2.2 yr
Incumbent ad spend/mo
$94k
Spend momentum
+87%
SEO difficulty
47
Avg incumbent funding
$288M
Incumbents (17)- genuine category specialists - cross-listed generic tools excluded
| Product | Rating | Funding | Ad spend/mo | Google ads | Channels | Authority | |
|---|---|---|---|---|---|---|---|
| 4.7(183) | $1.7B | $55k | 2.4y | - | - | 40 | |
| 4.6(37) | - | $26k | 1.0y | 11 | - | 31 | |
| 4.1(163) | $2.9M | $7k | 2.7y | 24 | - | 46 | |
| 4.5(4) | - | $3k | 1.9y | 12 | 4 | 35 | |
| 4.7(154) | - | $3k | 1.9y | 12 | 4 | 35 | |
| 4.4(858) | $12M | $2k | 1.7y | 21 | - | 44 | |
| 4.8(47) | $1.1M | $1k | 2.0y | - | 1 | 27 | |
| 4.7(729) | - | $598 | 1.7y | 24 | 2 | 36 | |
| 4.5(65) | - | $162 | 4.6y | - | 1 | 9 | |
| 4.7(63) | - | - | 1.3y | - | 4 | - | |
| 4.2(11) | $35M | - | 4.6y | - | - | - | |
| 5.0(1) | $35M | - | 4.6y | - | - | - | |
| 4.2(5) | $35M | - | 4.6y | - | - | - | |
| 5.0(1) | $35M | - | 4.6y | - | - | - | |
| 4.6(51) | - | - | 1.2y | - | 2 | - | |
| 4.8(67) | - | - | - | - | 1 | - | |
| 4.1(141) | $4.5M | - | 1.0y | - | 1 | - |
PPC playbook- keywords the incumbents bid on - copy these (bidders = how many incumbents compete)
Common complaints- recurring incumbent review cons = product gaps to exploit
Ad creatives- live Google Search ads the incumbents run - copy the angles
TheWorxHub brightlysoftware.com
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Easy-to-Use Manufacturing CMMS - Brightly's Top-Rated CMMS
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Net Health nethealth.com
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ECP ecp123.com
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IDD and Group Home Software - Track Behaviors and LOC
eMAR and EHR software for intellectual and developmental disability care providers. Confidently document, automate care plans, ISP report, ADL and tasks for caregivers. 8,000+ Communities.
Assisted living billing software
Losing Uncaptured Revenue? Simplify billing, capture every dollar, and enhance revenue efficiency. Prorate mid-month care changes with ECP billing software to capture revenue immediately. 24/7...
ECP ecp123.com
Senior Living Software
Assisted Living Software — eMAR connected to 600+ pharmacies. Top-rated senior living EHR, CRM and Billing. The most...
Assisted Living EHR | EHR, eMAR, CRM, and Billing
eMAR connected to 600+ pharmacies. Top-rated senior living EHR, CRM and Billing. The most modern, innovative, and easy-to-use platform for senior living.
IDD and Group Home Software - Track Behaviors and LOC
eMAR and EHR software for intellectual and developmental disability care providers. Confidently document, automate care plans, ISP report, ADL and tasks for caregivers. 8,000+ Communities.
Assisted living billing software
Losing Uncaptured Revenue? Simplify billing, capture every dollar, and enhance revenue efficiency. Prorate mid-month care changes with ECP billing software to capture revenue immediately. 24/7...
Carepatron carepatron.com
Appointment Confirmation Template
Get access to a free Appointment Confirmation Template and streamline your scheduling process. Download the template and example here.
Download the Carepatron App | Carepatron Help Center
How do I download the Carepatron app? HIPAA-compliant. Manage Appointments. Share Documentation. AI scribe included.
Free Medical Practice Software | Carepatron
Optimize your medical practice with top-tier Medical Practice Software. Streamline operations efficiently for better patient care.
CPT Code 99495: Transitional Care Management
Learn more about the essentials of CPT code 99495 for transitional care management to optimize patient transitions.
StoriiCare storiicare.com
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Rated 4.8 on Capterra. Trusted by hundreds of adult day care centers nationwide. All-in-one platform with billing, scheduling, care planning, medication tracking & portal. 5-Star Capterra Rating.
Home care software | Cloud based home care software
StoriiCare Helps Clients Reduce Paperwork by 1-2 Hours per Day. Used by Hundreds of Care...
StoriiCare Adult Day EHR | Adult Day Health Software
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StoriiCare Adult Day EHR
Medicaid-Ready Adult Day EHR — Streamline clinical documentation and Medicaid billing in one system. Adult day EHR and billing software. Secure, compliant and purpose-built. GDPR Compliant. 5-Star Capterra Rating.
AxisCare axiscare.com
Home Care Software
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Management Software for IDD | Built for Person-Centered Care
Intuitive IDD Management Solutions Improve Coordination and Save Time. Modernized IDD Solution.
Large Agency Home Care System
Full-Service Billing & RCM — Stay Compliant in Every State With Simplified, Integrated EVV Built for Large Agencies. Enterprise Agencies Trust AxisCare To Turn Data Into Decisions. Schedule Your Demo.
EVV Software
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Risk: TheWorxHub is the entrenched leader ($1.7B raised), authority 40 - wedge in rather than attack head-on.
Sources: Capterra profiles + reviews · SEMrush demand / spend / paid keywords / authority / momentum · Apollo funding. Incumbent rollups exclude domains appearing in >25 categories. Capterra category ↗