Mobile Device Management
- launch briefPrime targetOpportunity score
54
CPC (real)
$35
Active Google advertisers
11
LinkedIn advertisers
1
Pixel advertisers
5
Avg ad tenure
2.4 yr
Incumbent ad spend/mo
$879k
Spend momentum
+28%
SEO difficulty
48
Avg incumbent funding
$907M
Incumbents (12)- genuine category specialists - cross-listed generic tools excluded
| Product | Rating | Funding | Ad spend/mo | Google ads | Channels | Authority | |
|---|---|---|---|---|---|---|---|
| 4.9(480) | - | $241k | 0.4y | 24 | - | 34 | |
| 4.4(214) | - | $146k | 1.3y | - | 5 | 51 | |
| 4.6(24) | $2.7B | $137k | 4.6y | - | - | 48 | |
| 4.7(545) | $2.7B | $137k | 4.6y | - | - | 48 | |
| 4.6(11,626) | - | $135k | 3.8y | - | - | 73 | |
| 4.3(197) | - | $113k | 2.4y | - | 5 | 44 | |
| 4.1(141) | $580k | $83k | 1.0y | - | - | 48 | |
| 4.6(140) | - | $13k | 1.9y | - | 5 | 37 | |
| 4.5(276) | - | $5k | 1.2y | - | - | 37 | |
| 4.4(166) | $1.5M | $4k | 1.8y | - | 1 | 35 | |
| 5.0(17) | - | $1k | 3.8y | - | - | 35 | |
| 4.6(153) | - | - | 4.6y | - | 2 | - |
PPC playbook- keywords the incumbents bid on - copy these (bidders = how many incumbents compete)
Keyword universe- to bid on / rank for
| Keyword | Volume | CPC | Diff |
|---|---|---|---|
| device manager | 22,200 | $5 | 69 |
| mdm | 18,100 | $17 | 58 |
| mdm software | 6,600 | $19 | 39 |
| mobile device management | 6,600 | $16 | 53 |
| android device manager for android | 5,400 | $9 | 32 |
| mdm meaning | 4,400 | $5 | 54 |
| apple mdm | 2,900 | $17 | 59 |
| mdm management software | 2,900 | $19 | 50 |
| device management | 2,400 | $12 | 59 |
| mdm mobile device management | 2,400 | $16 | 40 |
| mdm solutions | 2,400 | $27 | 39 |
| what is mdm | 2,400 | $5 | 40 |
Common complaints- recurring incumbent review cons = product gaps to exploit
Ad creatives- live Google Search ads the incumbents run - copy the angles
Iru iru.com
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Mobile Device Management — Centralize mobile device security with AI-powered remote management and automation.
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Jamf Pro jamf.com
Jamf School - Device Management For Schools
Jamf School provides accessible mdm for IT administrators, teachers and parents. Automate deployment, simplify management and empower your school.
Jamf Connect
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Jamf Pro
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Jamf Pro jamf.com
Jamf School - Device Management For Schools
Jamf School provides accessible mdm for IT administrators, teachers and parents. Automate deployment, simplify management and empower your school.
Jamf Connect
Secure Mac Authentication — Connect users to the apps and data they need to get their work done. Jamf Connect also eases login processes and...
Jamf Pro
Mac & Mobile Solutions — Manage and secure Mac and mobile devices with Jamf Pro. Evaluate today. Jamf Pro delivers advanced device management capabilities for Apple-first organizations. Device Enrollment.
Jamf
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TeamViewer ONE teamviewer.com
AnySetup. AnyDevice. Anywhere - Limited Offer: 20% Discount
Switch to a fast & reliable remote access platform built for professionals.
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ConnectWise Automate connectwise.com
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Risk: Jamf School is the entrenched leader ($2.7B raised), authority 48 - wedge in rather than attack head-on.
Sources: Capterra profiles + reviews · SEMrush demand / spend / paid keywords / authority / momentum · Apollo funding. Incumbent rollups exclude domains appearing in >25 categories. Capterra category ↗