Patient Portal
- launch briefMarginalOpportunity score
48
CPC (real)
$13
Active Google advertisers
19
LinkedIn advertisers
9
Pixel advertisers
16
Avg ad tenure
2.3 yr
Incumbent ad spend/mo
$169k
Spend momentum
+100%
SEO difficulty
42
Avg incumbent funding
$251M
Incumbents (24)- genuine category specialists - cross-listed generic tools excluded
| Product | Rating | Funding | Ad spend/mo | Google ads | Channels | Authority | |
|---|---|---|---|---|---|---|---|
| 4.4(1,033) | - | $59k | 2.2y | - | 6 | 44 | |
| 4.8(96) | $42M | $50k | 2.0y | 24 | 5 | 38 | |
| 4.7(321) | - | $21k | 4.6y | - | 5 | 43 | |
| 4.9(528) | - | $14k | 1.7y | - | - | 37 | |
| 4.8(505) | $602M | $9k | 1.2y | 6 | - | 44 | |
| 4.1(188) | $326M | $7k | 3.1y | 24 | 4 | 36 | |
| 4.1(239) | $1.4B | $4k | 3.0y | - | 4 | 40 | |
| 4.4(858) | $12M | $2k | 1.7y | 21 | - | 44 | |
| 4.1(234) | - | $2k | 2.4y | - | 4 | 40 | |
IntergyAd | 4.2(102) | $1.0B | $1k | 1.7y | - | - | 41 |
| 4.7(633) | - | $346 | 2.7y | 24 | 6 | 44 | |
| 4.6(5) | - | $152 | 1.5y | 1 | - | 31 | |
| 4.6(920) | $1.2M | $60 | 1.9y | - | 2 | 33 | |
| 4.7(217) | $20M | $14 | 0.7y | 18 | - | 37 | |
| 4.7(14) | - | - | 4.6y | - | 2 | - | |
| 4.6(54) | - | - | 3.4y | - | 2 | - | |
| 5.0(1) | $35M | - | 4.6y | - | - | - | |
RemedlyAd | 4.6(77) | $11M | - | 1.2y | - | 2 | - |
HealeeAd | 4.8(48) | $2.9M | - | 4.6y | 1 | 2 | - |
| 4.8(108) | - | - | 0.5y | - | 1 | - | |
| - | $4.5M | - | 1.0y | - | 1 | - | |
| 4.6(33) | $10M | - | 0.1y | 11 | 3 | - | |
| 4.0(69) | $160k | - | - | - | - | - | |
| 4.7(10) | - | - | - | - | 2 | - |
PPC playbook- keywords the incumbents bid on - copy these (bidders = how many incumbents compete)
| Keyword | CPC | Bidders | Sample landing page |
|---|---|---|---|
| practice better | $2.87 | 3 | meet.jane.app/electronic-medical-records/ |
| square appointments | $9.32 | 2 | forms.intakeq.com/ |
| mentalyc | $3.93 | 2 | forms.intakeq.com/ |
| carelogic | $7.16 | 1 | ehryourway.com/book-a-demo/ |
| referralmd | $6.65 | 1 | referralmd.com/patient-referrals/ |
| qualifacts | $3.27 | 1 | mend.com/ppc/qualifacts-ehr/ |
| axium ascend | $10.28 | 1 | info.dentrixascend.com/platform?tname=2024Q3_paid_search_ppc_dtxa_pms_one_platform |
| pabau | $23.11 | 1 | pabau.com/ |
| kipucrm | $10.70 | 1 | go.kipuhealth.com/kipu-health/ |
| carepatron | $4.33 | 1 | www.carepatron.com/ |
| medibot | $4.11 | 1 | go.kipuhealth.com/kipu-health/ |
| best medical spa software | $63.43 | 1 | www.nextech.com/med-spa-demo-request |
| med spa software | $47.79 | 1 | www.nextech.com/med-spa-demo-request |
| sling schedule | $6.18 | 1 | practicebetter.io/features/scheduling |
| beck inventory | $5.07 | 1 | www.carepatron.com/templates/beck-depression-inventory/ |
| janeapp | $6.90 | 1 | jane.app/ |
| intakeq | $4.77 | 1 | forms.intakeq.com/ |
| med-palm 2 | $5.35 | 1 | www.greenwayhealth.com/novare |
| evv | $4.11 | 1 | alayacare.com/request-a-demo/ |
| nexttech | $5.57 | 1 | www.nextech.com/ |
Common complaints- recurring incumbent review cons = product gaps to exploit
Ad creatives- live Google Search ads the incumbents run - copy the angles
TheraNest ensorahealth.com
Ensora Health EHR Software
Simple, Powerful & Effective — The #1 all-in-one EHR for your practice. Streamline your therapy notes & documentation.
Simple, Powerful & Effective | Try A True All-in-One Solution
We offer what Jane can’t: insurance billing, AI notes, MIPS reporting & caregiver...
AI-Powered Clinical Notes - Trusted by 36K+ Clinicians
Reduce administrative burden. Manage your clients. And get paid!
#1 EHR for Mental Health | Start as Low as $26 Per Month
EHR for therapists, psychologists & social workers. Cut admin work & focus on client care. Elevating mental health practices with a seamless, comprehensive & user-friendly platform. Simple & Intuitive.
Practice Better practicebetter.io
Client Scheduling & Appointment Booking Software | Practice Better
Stay in control of your calendar with Practice Better's automated scheduling software. Set your availability, share it, and start booking sessions quickly.
Sending & Receiving Faxes with Practice Better – Help
Practice Better allows practitioners to send and receive faxes directly through their portal without needing a physical fax machine...
Automatic Form Builder: Build Forms in Seconds with Practice Better
Streamline client onboarding with Practice Better's Automatic Form Builder. Create customized forms in seconds. Try It for Free.
Practice Better
All-in-One Practice Tool — Explore Practice Better to see why it's the #1 all-in-one practice management software. Manage scheduling, billing, charting, client care & more - all in one place. Manage Your Practice.
IntakeQ intakeq.com
Create Custom Intake Forms
Start Your Free Trial — Create Custom Intake Forms Tailored to Your Exact Practice Needs. Start a Free Trial Now!
Start Your Free Trial | Create Custom Intake Forms
Create Custom Intake Forms Tailored to Your Exact Practice Needs. Start a Free Trial Now!
IntakeQ
Create Custom Intake Forms — IntakeQ is the Best Online Patient Intake Form Software. HIPAA Compliant. Customizable. Spend Less Time on Patient Intake. Spend More Time On Your Practice. Start Growing Revenue.
IntakeQ - Online Intake Forms
IntakeQ is the Best Online Patient Intake Form Software. HIPAA Compliant. Customizable. Setup in Minutes & Reliable Customer Support.
EHRYourWay ehryourway.com
EHR Your Way Does It Better | Schedule A Demo Today
EHR Your Way Provides Tailored Solutions For Behavioral Health Care Needs.
Mental Health EHR | EHR for 15+ User Agencies
Comprehensive EHR For Substance Abuse Treatment. EHR Your Way—Perfect for Mental Health Agencies Over 15 Users or More.
EHRYourWay
Clinician-Designed EHR — Enhance Patient Care With Our Comprehensive EHR, Designed For Behavioral Health. Protect Your Patients' Information With Our High-security EHR System. HIPAA Compliant. Cloud-Based Security.
Behavioral Health EHR | 15+ User Behavioral Agencies
EHR Your Way Provides Tailored Solutions For Behavioral Health Care Needs. From Intake To Billing, Our EHR System Addresses Behavioral Health Complexities.
Jane jane.app
Acupuncture EMR | Acupuncturist Software
From cosmetic acupuncture to microneedling, Jane adapts as your practice grows. Custom booking, reminders & memberships make every acupuncture patient touchpoint simple. Custom Charting.
EMR Software
Less Admin, More Care — Jane is a cloud-based practice management software with electronic medical records. We’re more than an EMR software — we’re a team that helps you thrive. HIPAA & PIPEDA Compliant.
Chiropractor EHR Software | Chiropractic EMR
Managing chiropractic electronic medical records with Jane is so straightforward. From solo to multi-provider, Jane adapts with no contracts or rigid workflows. Custom Charting. Online Booking.
For Physical Therapists - PT EMR Software
Jane is a cloud-based practice management software with integrated Online Intake Forms. Faster charting means more time for your patients. Let Jane run your practice. Reporting & Analytics.
AlayaCare alayacare.com
Home Care EVV Software
Medicaid EVV That Works — Verify 90% of your visits without a human with AlayaCare's EVV Agent. One intuitive tool for the entire team.
Home Care Software | AlayaCare All‑in‑One Platform
Home care agencies of all sizes trust AlayaCare to manage operations. The AI-driven platform that scales with you and helps you grow.
Home Care Management Software
Streamline Care with AlayaCare — The AI-driven platform that scales with you and helps you grow.
AlayaCare All‑in‑One Platform
All‑In‑One Home Care Tool — Join 700+ clients transforming care delivery with confidence and clarity. Intuitive mobile, built‑in reports, and billing that truly works. Request a Demo. Request a Demo.
Nextech EHR & PM nextech.com
#1 Dermatology EHR System | Most Powerful Data Interface
EHR & PM Solutions Designed by Dermatologists for Dermatologists. Watch Nextech in Action. Attract New Patients, Simplify Your Business and...
#1 Dermatology EMR System | Increase Your Patient Flow
Nextech Offers The #1 Solution for Dermatology EHR Software & Practice Management. Streamline Quality Patient Care with Dermatology Specific Solutions.
The Best Med Spa EMR Software
Med Spa Scheduling Software — Power Your Med Spa Growth with Nextech’s EHR Tailored for Aesthetic Clinics. Watch a Demo.
Med Spa Management Software
All-in-One Med Spa Software — Nextech Helps Med Spas Streamline Operations and Elevate Client Experiences. Fully Integrated Payments, Centralized Checkout, and Robust Photo Management With Nextech. Ophthalmology.
Carepatron carepatron.com
Appointment Confirmation Template
Get access to a free Appointment Confirmation Template and streamline your scheduling process. Download the template and example here.
Download the Carepatron App | Carepatron Help Center
How do I download the Carepatron app? HIPAA-compliant. Manage Appointments. Share Documentation. AI scribe included.
Free Medical Practice Software | Carepatron
Optimize your medical practice with top-tier Medical Practice Software. Streamline operations efficiently for better patient care.
CPT Code 99495: Transitional Care Management
Learn more about the essentials of CPT code 99495 for transitional care management to optimize patient transitions.
Risk: Nextech EHR & PM is the entrenched leader ($1.4B raised), authority 40 - wedge in rather than attack head-on.
Sources: Capterra profiles + reviews · SEMrush demand / spend / paid keywords / authority / momentum · Apollo funding. Incumbent rollups exclude domains appearing in >25 categories. Capterra category ↗