PEO
- launch briefHigh valueOpportunity score
56
CPC (real)
$32
Active Google advertisers
22
LinkedIn advertisers
16
Pixel advertisers
19
Avg ad tenure
2.5 yr
Incumbent ad spend/mo
$5.1M
Spend momentum
+40%
SEO difficulty
28
Avg incumbent funding
$125M
Incumbents (28)- genuine category specialists - cross-listed generic tools excluded
| Product | Rating | Funding | Ad spend/mo | Google ads | Channels | Authority | |
|---|---|---|---|---|---|---|---|
| 4.2(457) | - | $2.4M | 4.1y | - | - | 82 | |
| 4.4(7,202) | - | $2.4M | 4.1y | - | - | 82 | |
| 4.3(1,839) | - | $830k | 3.5y | 24 | - | 69 | |
| 4.6(739) | - | $647k | 2.2y | 24 | 2 | 49 | |
| 4.4(44) | $77M | $632k | 3.8y | 1 | 4 | 43 | |
| 4.0(146) | - | $230k | 1.4y | - | 5 | 53 | |
| 4.2(823) | - | $230k | 1.4y | - | 5 | 53 | |
| 4.4(1,721) | $482M | $154k | 2.9y | - | - | 62 | |
| 4.6(91) | $338M | $148k | 2.4y | 24 | 6 | 50 | |
| 4.6(79) | $74M | $60k | 3.2y | 24 | 4 | 36 | |
| 4.6(25) | - | $38k | 2.6y | 24 | 4 | 36 | |
| 4.5(64) | $115M | $27k | 3.7y | 24 | 5 | 39 | |
| 4.2(1,799) | - | $11k | 2.8y | - | 6 | 67 | |
| 4.5(443) | $13M | $7k | 2.0y | 24 | 2 | 35 | |
| 4.4(461) | $27M | $7k | 2.4y | - | - | 46 | |
| 4.5(545) | - | $4k | 1.8y | 24 | - | 45 | |
| 4.6(513) | - | $3k | 1.2y | 24 | 1 | 32 | |
| 4.6(41) | $85M | $761 | 3.8y | 24 | 5 | 37 | |
| 4.2(284) | - | $216 | 3.3y | - | 1 | 35 | |
| 4.8(239) | - | - | 4.6y | 24 | 4 | - | |
| 4.4(248) | - | - | 2.9y | 16 | 2 | - | |
| 4.6(23) | $1.8M | - | 0.9y | 21 | - | - | |
| 4.8(4) | - | - | 1.4y | - | 2 | - | |
| 4.3(537) | - | - | 1.3y | - | - | - | |
| 4.8(114) | $39M | - | - | 3 | 2 | - | |
| 4.6(138) | - | - | 0.4y | - | 1 | - | |
| 4.6(132) | - | - | - | 14 | 3 | - | |
| 4.5(87) | - | - | - | - | 2 | - |
PPC playbook- keywords the incumbents bid on - copy these (bidders = how many incumbents compete)
Common complaints- recurring incumbent review cons = product gaps to exploit
Ad creatives- live Google Search ads the incumbents run - copy the angles
ADP Workforce Now adp.com
Run Powered By ADP®
Run Payroll For Small Business — Discover ADP® Payroll, Benefits, Insurance, Time, Talent, HR, & More. Run Payroll Faster & Easier...
Time Clock Systems
Online Employee Time Tracking — Fast, Easy, & Affordable Small Business Time Tracking By ADP®. Get 3 Months Free Payroll!
Workers' Comp Insurance | Pay-As-You-Go With ADP®
Fast & Easy Workers' Comp Insurance For Your Company. Get A Quote Through ADPIA! Discover...
Wage Garnishment Management
ADP Wage Garnishment — Improve Efficiency and Reduce Burdens of Wage Garnishment Processing For Your Business.
ADP Workforce Now adp.com
Run Powered By ADP®
Run Payroll For Small Business — Discover ADP® Payroll, Benefits, Insurance, Time, Talent, HR, & More. Run Payroll Faster & Easier...
Time Clock Systems
Online Employee Time Tracking — Fast, Easy, & Affordable Small Business Time Tracking By ADP®. Get 3 Months Free Payroll!
Workers' Comp Insurance | Pay-As-You-Go With ADP®
Fast & Easy Workers' Comp Insurance For Your Company. Get A Quote Through ADPIA! Discover...
Wage Garnishment Management
ADP Wage Garnishment — Improve Efficiency and Reduce Burdens of Wage Garnishment Processing For Your Business.
Paylocity paylocity.com
Your Payroll. Our Priority - Online HR & Payroll Services
Award winning software that employers & employees love.
Online HR & Payroll Services
All-in-One HR Payroll Software — Award winning software that employers & employees love.
Your Payroll. Our Priority
Companies Prefer Paylocity — Connect the dots between employees, leaders, and the business with the right HR technology
HR & Payroll - Paylocity®
Ranked #1 Best HR Software — We create great software to solve today's HR challenges and anticipate tomorrow's needs
Justworks justworks.com
Small Business Health Plans | Priced for Small Businesses
Top-notch benefits, payroll, and HR tools for your small business through Justworks PEO. Benefits access, payroll, HR, & compliance - all seamlessly...
Small Business Health Plans
Priced for Small Businesses — Top-notch benefits, payroll, and HR tools for your small business through Justworks PEO. Benefits access, payroll, HR, & compliance - all seamlessly managed from one place. Competitive rates.
Multiplier usemultiplier.com
Hire Anyone Anywhere
Easily Employ Talent Globally — We're an all-in-one Global EOR. Trust us to simplify global employment for your business.
Hire Anyone, Anywhere
Easily Hire Global Talent — Your all-in-one Employer of Record platform for hiring talent in any country. Book a demo.
All In One Payroll Platform
Global Payroll Simplified — With Multiplier, get seamless payroll processing that ensures accurate & timely payments. Build...
TriNet HR Plus trinet.com
TriNet for Small Business | PEO for Small Businesses
Top-Rated by SMBs for Customer Support, Payroll Capabilities, Benefits Options, & More
Small Business HR Solutions | HR Outsourced Services
HR Consulting. Benefit Options. Payroll. Risk Mitigation. Mobile App. Need Your HR Function Up & Running Quickly? TriNet's PEO Solution is a Great Option.
TriNet for Small Business | Small Business PEO
Top-Rated by SMBs for Customer Support, Payroll Capabilities, Benefits Options, & More
PEO for Small Businesses
TriNet — Offer Big Company Benefits That Help Attract & Retain Top Talent. HR Simplified, Time Amplified with TriNet's PEO Solution.
TriNet HR Plus trinet.com
TriNet for Small Business | PEO for Small Businesses
Top-Rated by SMBs for Customer Support, Payroll Capabilities, Benefits Options, & More
Small Business HR Solutions | HR Outsourced Services
HR Consulting. Benefit Options. Payroll. Risk Mitigation. Mobile App. Need Your HR Function Up & Running Quickly? TriNet's PEO Solution is a Great Option.
TriNet for Small Business | Small Business PEO
Top-Rated by SMBs for Customer Support, Payroll Capabilities, Benefits Options, & More
PEO for Small Businesses
TriNet — Offer Big Company Benefits That Help Attract & Retain Top Talent. HR Simplified, Time Amplified with TriNet's PEO Solution.
Wave waveapps.com
Wave: SMB Software Alternative | Discover Why Wave Is Better
SMB owners know Wave is the easy way to get organized and stay tax-ready...
Wave: Small Business Software
Free Accounting Tool By Wave — Everything you need to get paid quickly, track your income & keep your books up to date. SMB owners know Wave is the easy way to get organized and stay tax-ready year-round. No Hidden Fees.
Wave Accounting Software - Free Accounting Software
SMB owners know Wave is the easy way to get organized and stay tax-ready year-round. Business...
Risk: Wave is the entrenched leader ($482M raised), authority 62 - wedge in rather than attack head-on.
Sources: Capterra profiles + reviews · SEMrush demand / spend / paid keywords / authority / momentum · Apollo funding. Incumbent rollups exclude domains appearing in >25 categories. Capterra category ↗
