Personal Trainer
- launch briefMarginalOpportunity score
58
CPC (real)
$12
Active Google advertisers
31
LinkedIn advertisers
17
Pixel advertisers
28
Avg ad tenure
3.1 yr
Incumbent ad spend/mo
$289k
Spend momentum
+148%
SEO difficulty
45
Avg incumbent funding
$45M
Incumbents (37)- genuine category specialists - cross-listed generic tools excluded
| Product | Rating | Funding | Ad spend/mo | Google ads | Channels | Authority | |
|---|---|---|---|---|---|---|---|
| 4.0(2,990) | - | $134k | 4.2y | - | 4 | 57 | |
| 4.4(480) | $119M | $21k | 4.6y | - | 1 | 71 | |
| 4.8(377) | - | $20k | 3.8y | 24 | 7 | 38 | |
| 4.6(1,283) | - | $18k | 4.6y | 24 | 3 | 52 | |
| 4.8(244) | - | $18k | 1.0y | 24 | 5 | 37 | |
| 4.6(694) | - | $17k | 2.6y | 2 | 7 | 44 | |
| 3.9(76) | $130k | $16k | 2.8y | - | - | 43 | |
| 4.4(608) | $96M | $12k | 3.9y | 2 | 3 | 46 | |
FreshaAd | 4.8(1,446) | $300M | $8k | 4.6y | 1 | 2 | 76 |
| 4.4(96) | $18M | $7k | 1.5y | 24 | 3 | 34 | |
| 4.9(27) | - | $7k | 1.8y | - | 1 | 29 | |
| 4.3(329) | $38M | $7k | 4.6y | - | 2 | 40 | |
| 4.4(128) | - | $2k | 3.3y | - | 3 | 42 | |
| 4.8(341) | - | $761 | 1.6y | 14 | 3 | 40 | |
| 4.7(166) | - | $639 | 4.1y | - | 1 | 38 | |
| 4.6(3,178) | - | $568 | 2.3y | 11 | 6 | 36 | |
| 4.6(406) | $3.4M | $562 | 2.5y | 2 | 4 | 35 | |
| 4.8(838) | $4.5M | $181 | 4.6y | 5 | 7 | 38 | |
| 4.3(269) | $12M | $158 | 3.3y | - | 2 | 39 | |
| 4.9(231) | $3.7M | $93 | 2.5y | - | 4 | 33 | |
| 4.9(445) | - | $54 | 3.0y | - | 5 | 30 | |
| 4.9(49) | - | $17 | 2.7y | - | 1 | 34 | |
| 3.8(264) | $13M | - | 4.6y | 12 | 4 | - | |
| 4.8(132) | $11M | - | 4.6y | - | - | - | |
HexfitAd | 4.6(126) | - | - | 3.8y | 5 | 3 | - |
| 4.5(171) | - | - | 1.8y | - | 3 | - | |
| 4.5(53) | - | - | 2.0y | - | - | - | |
| 4.8(185) | - | - | 2.4y | - | 2 | - | |
| 4.7(74) | $330k | - | 2.2y | 1 | - | - | |
| 4.1(110) | $8.2M | - | 2.6y | - | 5 | - | |
| 4.9(222) | - | - | 0.7y | 24 | - | - | |
| 4.7(43) | - | - | - | - | - | - | |
| 4.5(68) | - | - | - | 14 | - | - | |
| 4.8(129) | - | - | - | - | 1 | - | |
| 4.7(321) | - | - | - | - | - | - | |
| 4.7(119) | - | - | - | - | 1 | - | |
| 4.7(79) | - | - | - | 22 | - | - |
PPC playbook- keywords the incumbents bid on - copy these (bidders = how many incumbents compete)
Common complaints- recurring incumbent review cons = product gaps to exploit
Ad creatives- live Google Search ads the incumbents run - copy the angles
Mindbody mindbodyonline.com
Mindbody Software For Business | All-In-One, Plus Your Website
They all THINK they're #1. We’re the most-used fitness & wellness software in the world. Booking, payments, and a professional website—all part of your Mindbody plan.
Mindbody Software For Business - Everything In One Platform
They all THINK they're #1. We’re the most-used fitness & wellness software in the world.
Mindbody Software For Business | Everything In One Platform
They all THINK they're #1. We’re the most-used fitness & wellness software in the world. Outperform competitors with smarter, market-leading fitness...
Mindbody Software For Business
Nobody Beats Mindbody — Cheap software can make or break your business. Don't go with subpar. Go with Mindbody. They...
Booksy Biz booksy.com
Simple Online Booking
Easy Appointment Scheduling — The #1 solution for salon & barber businesses. Online booking, payments & more.
Booksy For Businesses
Stay Booked and Busy — Booksy handles scheduling & client management, so you can focus on your business.
Switch to Booksy free | Every feature, no extra fees
Solo pros get Booksy Biz for $19/mo for 6 months. Use code INCLUDE19. Get booked and get paid - all in one secure, easy-to-use app.
Booksy: Online Booking App | Booking & No-Show Protection
Booksy handles scheduling & client management, so you can focus on your business. Stay focused on your clients. Booksy manages bookings, so you don’t have to. Staff & salon management.
Everfit everfit.io
Build your own workout program - Drag-and-Drop Workout Builder
Design any workout you can dream of using the fastest drag-and-drop builder on the market. Save time with the most powerful workout builder for personal trainers.
Everfit | #1 Fitness and Wellness Coaching Platform
Designed for personal trainers, wellness coaches, and gym owners
Build and Deliver Workout Programs in Minutes
Create custom workouts with a combination of exercises, supersets, AMRAP, and more. Training | Everfit - Powerful Workout Builder Software for Trainers.
Build your own workout program
Drag-and-Drop Workout Builder — Design any workout you can dream of using the fastest drag-and-drop builder on the market. Training | Everfit - Powerful Workout Builder Software for Trainers. 30-day Free Trial.
SimplyBook.me simplybook.me
SimplyBook.me - Free Appointment Booking System
Let clients schedule appointments, get reminders and pay online 24/7. Free version
Build your own website
Booking Website Builder — Build your own free customized website with the SimplyBook.me...
Free Appointment Booking System
Simple online scheduling — Let clients schedule appointments, get reminders and pay online 24/7. Free version
Online Appointment Scheduler
The #1 Appointment Scheduler — Let clients schedule appointments, get reminders & pay online 24/7. Your own booking site! Appointment Scheduler for all service businesses, including fitness, consultants & more.
Exercise.com exercise.com
All-in-One Gym Management
Member & Billing Management — Exercise.com replaces your tool stack — scheduling, payments, waivers, and branded apps.
77 Gym / Fitness Newsletter Ideas | Exercise.com
Looking for fresh ideas for your fitness newsletter? This article provides a variety of engaging and informative gym and fitness newsletter ideas.
Gym Check-In Software
24/7 Gym Access Control — Run check-ins, billing, and member mgmt from one platform. Built for boutique gym owners. Exercise.com replaces your tool stack — scheduling, payments, waivers, and branded apps.
The Cost of Opening a Gym in 2026 | Exercise.com
Sneaky gym startup costs revealed: rent, equipment, licenses, permits, and more. Get the full gym opening cost breakdown and launch smarter with Exercise.com.
ABC Trainerize trainerize.com
Trainerize.com
Official Trainerize Website — Sign in and manage your business on the Trainerize website anytime, anywhere. Manage clients, workouts and habits with Trainerize, the trusted fitness platform. Fitness Coaching Platform.
Start Your 30-Day Free Trial
Get Started Today — Simplify coaching with a personal trainer app for clients and centralized programs. Deliver better results using fitness coaching software with progress and habit tracking. Deliver Training Programs.
Momence momence.com
Home | Momence Help Center
Momence Help Center
Momence vs Mindbody: Business Management Software - Don’t Use...
Save time and money by getting started with Momence — get back to why you became an owner.
Boxing Software
The #1 Boxing Gym Software — Save time and money by getting started with Momence — get back to why you became an owner.
Gym Booking App
Built for Gym Owners — Switch once. Save hours every week. Get more time back to help clients hit their goals. Focus on training, not chasing payments or managing spreadsheets. Branded Mobile App. No Hidden Costs.
WellnessLiving wellnessliving.com
WellnessLiving Software - Fill Your Schedule Fast
Simplify daily operations, attract new clients, and grow your business on autopilot. Streamline everything in one system and fill your schedule with loyal clients. Client & Staff Management.
Simplify Class Scheduling - All-In-One Yoga Studio App
Designed to grow with you, whether you're solo or multi-location. Book your demo.
All-in-One Pilates Management
Best Pilates Studio Software — Manage your Pilates studio effortlessly. Automate bookings, payments & more. Book a demo. Elevate your Pilates studio with proven tools. Manage classes & clients easily. Payments & POS.
Works With Your Dental PMS
Centralize Every Receipt — Works with Dentrix, EagleSoft & Open Dental. HIPAA, SOC 2 & PCI compliant. CAASI is the 24/7 AI...
Risk: Fresha is the entrenched leader ($300M raised), authority 76 - wedge in rather than attack head-on.
Sources: Capterra profiles + reviews · SEMrush demand / spend / paid keywords / authority / momentum · Apollo funding. Incumbent rollups exclude domains appearing in >25 categories. Capterra category ↗