Pet Sitting
- launch briefMarginalOpportunity score
38
CPC (real)
$5
Active Google advertisers
6
LinkedIn advertisers
1
Pixel advertisers
5
Avg ad tenure
3.1 yr
Incumbent ad spend/mo
$14
Spend momentum
-
SEO difficulty
36
Avg incumbent funding
$10M
Incumbents (7)- genuine category specialists - cross-listed generic tools excluded
| Product | Rating | Funding | Ad spend/mo | Google ads | Channels | Authority | |
|---|---|---|---|---|---|---|---|
| 4.6(76) | - | $9 | 3.1y | - | 2 | 31 | |
| 4.9(271) | - | $5 | 4.6y | - | 2 | 41 | |
| 4.7(14) | - | - | 4.6y | - | 2 | - | |
| 4.6(107) | - | - | 4.6y | - | - | - | |
| 4.8(140) | - | - | 2.7y | - | 1 | - | |
| 4.7(103) | - | - | 2.2y | - | - | - | |
| 4.6(33) | $10M | - | 0.1y | 11 | 3 | - |
PPC playbook- keywords the incumbents bid on - copy these (bidders = how many incumbents compete)
| Keyword | CPC | Bidders | Sample landing page |
|---|---|---|---|
| booking.moego.pet | $3.41 | 2 | www.kennelbooker.com/online-booking-platfrom |
| time to per | $5.31 | 1 | www.timetopet.com/ |
| free online booking site | $5.98 | 1 | www.kennelbooker.com/online-booking-platfrom |
| day smart pet | $4.40 | 1 | www.kennelbooker.com/online-booking-platfrom |
| appointment scheduler for website | $6.98 | 1 | www.kennelbooker.com/online-booking-platfrom |
| best dog walking software | $0.00 | 1 | www.timetopet.com/ |
Ad creatives- live Google Search ads the incumbents run - copy the angles
KennelBooker kennelbooker.com
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Dog Walking Business Software | Easier Dog Walking Software
Dog walking software built to help you start, grow and better manage your business. See how our dog walking software can help you grow your business and get paid faster. World-class Support. Tons of Free Resources. Free Tools for Pet Pros. One-on-one Onboarding. 14-day Free Trial.
Risk: Practice is the entrenched leader ($10M raised) - wedge in rather than attack head-on.
Sources: Capterra profiles + reviews · SEMrush demand / spend / paid keywords / authority / momentum · Apollo funding. Incumbent rollups exclude domains appearing in >25 categories. Capterra category ↗