Productivity
- launch briefRisingOpportunity score
64
CPC (real)
$9
Active Google advertisers
60
LinkedIn advertisers
38
Pixel advertisers
38
Avg ad tenure
2.9 yr
Incumbent ad spend/mo
$2.0M
Spend momentum
-5%
SEO difficulty
56
Avg incumbent funding
$1.1B
Incumbents (73)- genuine category specialists - cross-listed generic tools excluded
| Product | Rating | Funding | Ad spend/mo | Google ads | Channels | Authority | |
|---|---|---|---|---|---|---|---|
| 4.7(7,210) | $1.4B | $417k | 3.2y | - | 4 | 88 | |
| 4.5(286) | $338M | $395k | 2.8y | 1 | 2 | 49 | |
| 4.7(339) | - | $331k | 2.0y | - | 6 | 48 | |
| 4.5(21,687) | - | $232k | 3.9y | - | - | 81 | |
| 4.7(24,103) | $34B | $114k | 1.9y | 21 | - | 78 | |
| 4.5(243) | $15M | $57k | 2.3y | - | 2 | 45 | |
| 4.6(2,641) | - | $50k | 0.8y | 24 | - | 63 | |
| 4.7(95) | $6.0M | $34k | 0.7y | 17 | 4 | 42 | |
| 4.8(1,855) | $130M | $34k | 2.0y | 24 | - | 57 | |
| 4.6(106) | - | $31k | 3.2y | 2 | - | 44 | |
| 4.7(63) | - | $30k | 4.6y | - | 2 | 50 | |
| 4.7(1,056) | $105M | $28k | 4.6y | 4 | - | 43 | |
| 4.8(639) | $73M | $25k | 4.6y | 11 | 5 | 51 | |
| 4.8(180) | $453k | $24k | 2.1y | - | 2 | 40 | |
| 4.8(509) | $34M | $23k | 3.1y | 24 | - | 44 | |
| 4.5(95) | - | $12k | 4.6y | 1 | 7 | 70 | |
| 4.6(14,076) | - | $10k | 4.6y | 24 | - | 93 | |
| 4.6(98) | $300M | $10k | 2.7y | 3 | - | 53 | |
| 4.6(420) | - | $10k | 3.0y | 24 | 1 | 40 | |
| 4.6(47) | - | $8k | 0.8y | - | 2 | 49 | |
| 4.7(153) | $258M | $8k | 4.6y | 23 | - | 44 | |
| 4.4(168) | $70M | $8k | 3.2y | 24 | 1 | 48 | |
| 4.9(281) | - | $7k | 0.9y | 24 | 3 | 38 | |
| 4.9(173) | - | $6k | 4.4y | 23 | 1 | 40 | |
| 4.5(1,533) | $50M | $6k | 2.5y | - | - | 71 | |
| 4.7(497) | - | $6k | 4.6y | - | 5 | 63 | |
| 4.8(13) | - | $5k | 4.6y | 20 | 3 | 53 | |
| 4.3(89) | $65M | $5k | 3.7y | - | 2 | 49 | |
| 4.4(150) | - | $5k | 4.6y | 24 | - | 36 | |
| 4.5(545) | - | $4k | 1.8y | 24 | - | 45 | |
| 4.4(101) | $43M | $4k | 3.2y | 23 | - | 66 | |
| 4.3(439) | - | $3k | 3.8y | 1 | 1 | 74 | |
| 4.8(136) | - | $2k | 4.6y | 17 | - | 39 | |
| 4.7(106) | $1.9M | $2k | 1.9y | - | - | 34 | |
| 4.7(135) | - | $2k | 2.8y | 21 | 1 | 44 | |
| 4.7(686) | - | $2k | 4.6y | - | 1 | 44 | |
| 4.8(161) | - | $1k | 1.2y | - | 1 | 36 | |
| - | - | $762 | 3.0y | - | - | 74 | |
| 4.6(169) | - | $756 | 3.7y | - | 3 | 45 | |
| 4.7(1,157) | - | $86 | 4.6y | - | 1 | 44 | |
| 4.5(80) | $8.6M | $68 | 1.5y | - | - | 36 | |
| 4.7(924) | $6.0M | $23 | 3.3y | - | 2 | 47 | |
| 4.7(599) | $260k | $10 | 4.6y | 24 | 3 | 51 | |
| 4.7(25) | $130k | $2 | 1.4y | - | 1 | 31 | |
| 4.4(1,351) | - | - | 4.6y | - | 1 | - | |
| 4.4(91) | - | - | 4.5y | 24 | 1 | - | |
| 4.6(42) | $12M | - | 2.8y | 24 | - | - | |
| 4.6(111) | - | - | 1.3y | - | - | - | |
| 4.7(157) | $4.8M | - | 4.2y | 24 | 1 | - | |
| 4.9(209) | - | - | 2.3y | 23 | 1 | - | |
SherpanyAd | 4.6(80) | $1.7M | - | 3.8y | 24 | - | - |
| 4.6(176) | $60k | - | 4.6y | 24 | 4 | - | |
| 4.5(344) | $83M | - | 3.8y | 21 | 2 | - | |
| 4.4(49) | - | - | 2.5y | - | - | - | |
| 4.7(102) | - | - | 0.4y | - | - | - | |
| 4.6(111) | - | - | 1.7y | - | 1 | - | |
| 4.8(41) | $6.6M | - | 2.7y | 24 | 4 | - | |
| 4.5(63) | $290k | - | 2.6y | - | - | - | |
| 4.8(397) | $3.5M | - | 2.8y | 10 | 4 | - | |
| 4.6(346) | - | - | - | - | - | - | |
| 4.4(209) | $795M | - | 0.0y | 1 | - | - | |
| 4.3(2,237) | - | - | - | - | - | - | |
| 4.2(187) | - | - | 0.0y | 3 | 3 | - | |
| 4.9(45) | $1.0M | - | - | - | 3 | - | |
| 4.9(111) | - | - | - | - | - | - | |
| 4.5(51) | $100k | - | - | - | - | - | |
| 4.4(28) | - | - | - | - | - | - | |
| 4.7(53) | $78M | - | 4.4y | - | - | - | |
| 4.7(129) | - | - | 0.2y | - | - | - | |
| 4.6(105) | - | - | 0.3y | 5 | 3 | - | |
| 4.4(99) | - | - | - | - | - | - | |
| 4.3(362) | - | - | 0.6y | 7 | - | - | |
| 4.7(3) | - | - | - | - | - | - |
PPC playbook- keywords the incumbents bid on - copy these (bidders = how many incumbents compete)
| Keyword | CPC | Bidders | Sample landing page |
|---|---|---|---|
| teramind | $16.61 | 2 | www.monitask.com/en/ |
| missive | $5.68 | 2 | missiveapp.com/ |
| insightful | $8.65 | 2 | www.insightful.io/ |
| mootion | $1.18 | 2 | akiflow.com/best-motion-alternative |
| usemotion | $2.77 | 2 | www.usemotion.com/ |
| use motion | $2.77 | 2 | www.usemotion.com/ |
| motion calendar | $1.63 | 2 | akiflow.com/best-motion-alternative |
| motion ai | $2.24 | 2 | www.usemotion.com/ |
| motion app | $1.55 | 2 | akiflow.com/best-motion-alternative |
| ai calendar | $3.17 | 2 | www.usemotion.com/ |
| monitoring remote employees | $27.62 | 2 | www.monitask.com/en/ |
| any do vs todoist | $1.31 | 2 | www.usemotion.com/blog/anydo-vs-todoist.html |
| quire | $6.19 | 1 | quire.io/ |
| toggle tracker | $2.12 | 1 | www.timecamp.com/ |
| any.do app | $1.56 | 1 | www.any.do/ |
| convene | $1.56 | 1 | www.azeusconvene.com/top-features-v2 |
| coda | $1.72 | 1 | coda.io/ |
| paymo | $12.81 | 1 | www.paymoapp.com/ |
| vanity fair subscription | $4.00 | 1 | www.vanityfair.com/v2/offers/vfa01029 |
| notability | $1.89 | 1 | notability.com/web |
Common complaints- recurring incumbent review cons = product gaps to exploit
Ad creatives- live Google Search ads the incumbents run - copy the angles
Grammarly Business grammarly.com
Free AI Humanizer
Humanize AI Text in Seconds — Grammarly’s free AI humanizer makes writing sound natural without changing your meaning. Combine AI humanizer with citation and plagiarism tools — because clarity builds trust. AI Detector.
Front front.com
Email Management Software for seamless collaboration | Front
Manage emails, SMS, live chat, and more in one customer service platform - Front®. 8K...
Live Chat Software for AI-Powered Customer Service | Front
Manage emails, SMS, live chat, and more in one customer service platform - Front®. 8K+ customer-centric brands use Front to route, track...
Diligent Boards diligent.com
Secure File Sharing
Microsoft 365 File Sharing — Secure File Sharing Software for Microsoft 365. Secure board software for data storage, file sharing and collaboration.
Diligent Board Management
Fast And Easy Implementation — The Number 1 Board Portal Makes Better Governance Your Biggest Advantage. Real-Time...
All-in-One Governance Platform
Secure Government Board Tools — Secure Platform for Local Government Boards. Learn More! Drive strategic planning and inclusivity with modern governance tools.
Dropbox Business dropbox.com
Dropbox™
Dropbox™ Official Site — Back up files in the cloud, share photos and videos, and more. Dropbox integrates with your existing tools and saves you time.
Transfer Large Files
Securely Share Large Files — Easily access your team's work from your computer, mobile device, or any web browser.
Slack slack.com
Free im chat
Instant messaging & much more — Businesses big and small chat on Slack. Chat one-on-one, in a group or a team channel.
Free messaging app
Instant messaging & much more — Slack makes it easier to message and communicate with the people you work with.
Instant messaging
Office Instant Messaging — Easily Chat With People On Your Team, Within Your Business & External Partners Using Slack
Free messaging apps for computer
Instant messaging & much more — Slack makes it easier to message and communicate with the people you work with.
Tungsten Power PDF tungstenautomation.com
OCR for Doc & Data Processing
AI-Driven Document Processing — Convert scanned, digital & handwritten documents into structured data. Improve efficiency ...
E-Invoicing Solutions - Automate Digital Invoices
Download the eBook & transform your invoicing process today. Switch to e-invoicing & eliminate paper-based inefficiencies. Automate at Scale.
Kofax Power PDF | Kofax is Tungsten Automation
Experience the Most Accurate & Powerful PDF Editor and Converter. It’s Everything You Need Without The Never-Ending Payments.
Todoist todoist.com
Todoist Pricing
Todoist Plans & Features — Choose simple, flexible pricing that supports your workflow and budget. Over 22,000 teams trust Todoist to keep everyone...
Todoist To Do List App
To Do Lists Made Simple — Manage your to do list effortlessly. Capture tasks in seconds from any device. The to do list app...
Todoist Shared Lists | Works for Families & Teams
Shared task management made simple. Assign tasks, set deadlines, stay in sync. The shared to do...
Free Task Tracker
Todoist Task Tracker — Simple task tracking. See who owns what with clear deadlines and updates. Visibility into task progress without status meetings.
Teramind teramind.co
Remote Employee Monitoring | Best Remote Monitoring System
Monitor remote employees output. Get daily insights and reports and maximize efficiency. Remote employee monitoring software increases performance.
Monitoring for Remote Work | Best Remote Monitoring System
Monitor remote work output. Get daily insights and reports and maximize efficiency. Remote work monitoring software increases performance.
Higher Rated (4.8 vs 4.4) | Employee Monitoring Made Easy
Track time, websites & apps. Get detailed productivity insights and reports. Identify bottlenecks and optimize workflows. Trusted by Fortune 500 companies.
Remote Employee Monitoring - Best Remote Monitoring System
Monitor remote employees output. Get daily insights and reports and maximize efficiency. Remote employee monitoring software increases performance.
Risk: Slack is the entrenched leader ($34B raised), authority 78 - wedge in rather than attack head-on.
Sources: Capterra profiles + reviews · SEMrush demand / spend / paid keywords / authority / momentum · Apollo funding. Incumbent rollups exclude domains appearing in >25 categories. Capterra category ↗