Project Management
- launch briefProven advertisersOpportunity score
70
CPC (real)
$19
Active Google advertisers
106
LinkedIn advertisers
86
Pixel advertisers
83
Avg ad tenure
2.6 yr
Incumbent ad spend/mo
$1.6M
Spend momentum
+13%
SEO difficulty
69
Avg incumbent funding
$237M
Incumbents (143)- genuine category specialists - cross-listed generic tools excluded
| Product | Rating | Funding | Ad spend/mo | Google ads | Channels | Authority | |
|---|---|---|---|---|---|---|---|
| 4.7(384) | $666M | $204k | 4.6y | 2 | 5 | 50 | |
| 4.6(1,219) | - | $133k | 4.6y | 24 | 2 | 76 | |
| 4.7(127) | $105M | $123k | 2.4y | 24 | 4 | 37 | |
| 4.5(109) | $12M | $100k | 4.4y | 18 | 4 | 33 | |
| 4.8(9,242) | - | $99k | 1.1y | - | 1 | 63 | |
| 4.5(2,485) | - | $88k | 1.1y | 24 | 1 | 46 | |
| 4.1(275) | $580k | $83k | 1.0y | - | - | 48 | |
| 4.6(646) | - | $78k | 4.6y | 4 | 1 | 57 | |
| 4.5(938) | $70M | $70k | 3.6y | 24 | - | 52 | |
| 4.5(262) | - | $62k | 1.0y | 24 | 3 | 39 | |
| 4.6(2,641) | - | $50k | 0.8y | 24 | - | 63 | |
| 4.7(27) | $4.0M | $42k | 1.1y | 24 | - | 36 | |
| 4.8(6,170) | $7.9B | $41k | 4.6y | 22 | - | 100 | |
| 4.7(2,734) | $615M | $31k | 1.9y | 24 | - | 75 | |
| 4.6(106) | - | $31k | 3.2y | 2 | - | 44 | |
| 4.5(1,604) | - | $29k | 3.0y | 24 | 1 | 52 | |
| 4.3(1,087) | $614M | $25k | 4.6y | - | 1 | 74 | |
| 4.9(213) | - | $24k | 3.1y | - | 5 | 27 | |
| 4.7(148) | $20M | $23k | 4.1y | 24 | 1 | 32 | |
| 4.6(658) | $119M | $22k | 1.4y | 24 | 4 | 41 | |
| 4.7(1,910) | - | $22k | 2.9y | - | 5 | 40 | |
KantataAd | 4.2(627) | $111M | $21k | 2.9y | 24 | 4 | 39 |
| 4.7(73) | $121M | $20k | 1.3y | 24 | - | 40 | |
| 4.7(159) | - | $19k | 3.8y | 24 | 6 | 51 | |
| 4.5(110) | - | $15k | 1.6y | - | 3 | 35 | |
| 4.7(206) | $133M | $12k | 3.9y | 18 | 5 | 42 | |
| 4.5(95) | - | $12k | 4.6y | 1 | 7 | 70 | |
| 4.4(150) | - | $12k | 2.0y | 24 | - | 51 | |
| 4.4(622) | $102M | $10k | 4.6y | 14 | - | 41 | |
| 4.6(98) | $300M | $10k | 2.7y | 3 | - | 53 | |
| 4.7(674) | $117M | $10k | 4.6y | - | - | 54 | |
| 4.5(286) | $238M | $8k | 4.6y | 18 | - | 37 | |
| 4.7(153) | $258M | $8k | 4.6y | 23 | - | 44 | |
| 4.4(168) | $70M | $8k | 3.2y | 24 | 1 | 48 | |
| 4.8(49) | - | $7k | 1.2y | 24 | 4 | 21 | |
| 4.3(89) | $65M | $5k | 3.7y | - | 2 | 49 | |
| 4.5(1,619) | - | $4k | 1.1y | 12 | - | 47 | |
| 4.5(545) | - | $4k | 1.8y | 24 | - | 45 | |
JournyxAd | 4.1(36) | - | $3k | 3.1y | 15 | - | 29 |
| 4.7(64) | $42M | $3k | 1.4y | 24 | - | 30 | |
| 4.3(207) | $6.3M | $3k | 4.6y | - | - | 48 | |
| 4.3(100) | - | $3k | 0.5y | 20 | 1 | 33 | |
QuireAd | 4.7(387) | - | $2k | 4.6y | 17 | - | 39 |
| 4.8(129) | - | $2k | 3.2y | - | 5 | 31 | |
| 4.6(37) | $28M | $2k | 2.2y | 21 | - | 32 | |
| 4.5(236) | $51M | $2k | 2.8y | 24 | 3 | 41 | |
| 4.7(686) | - | $2k | 4.6y | - | 1 | 44 | |
| 3.8(351) | - | $2k | 4.6y | 11 | 1 | 36 | |
| 5.0(33) | $3.0M | $2k | 0.8y | 11 | 3 | 20 | |
| 4.6(49) | - | $1k | 3.8y | 2 | - | 39 | |
| 4.5(785) | - | $918 | 1.5y | - | 2 | 35 | |
| 4.7(540) | $1.1M | $816 | 3.1y | 17 | - | 40 | |
| 4.6(169) | - | $756 | 3.7y | - | 3 | 45 | |
| 4.8(217) | - | $562 | 1.5y | 24 | 4 | 37 | |
| 4.7(105) | - | $511 | 4.1y | - | - | 38 | |
| 4.7(652) | $15M | $420 | 2.4y | - | 4 | 42 | |
| 4.8(544) | - | $332 | 1.2y | - | - | 49 | |
| 4.6(363) | $41M | $261 | 1.9y | 12 | 4 | 45 | |
| 4.5(88) | - | $255 | 4.1y | 24 | - | 33 | |
| 4.8(261) | - | $253 | 1.0y | 24 | 4 | 36 | |
| 4.6(247) | $500k | $165 | 1.7y | 24 | 1 | 39 | |
| 4.4(110) | - | $164 | 3.8y | 24 | 4 | 30 | |
| 4.8(387) | - | $160 | 1.8y | - | - | 45 | |
| 4.7(288) | - | $155 | 1.3y | 24 | - | 29 | |
| 4.8(215) | $640k | $124 | 1.1y | 24 | 1 | 47 | |
| 4.7(40) | - | $113 | 4.6y | 24 | 2 | 34 | |
| 4.7(1,157) | - | $86 | 4.6y | - | 1 | 44 | |
| 4.7(69) | $5.5M | $79 | 0.9y | 12 | - | 39 | |
| 4.2(19) | - | $78 | 2.0y | - | 2 | 38 | |
| 4.5(58) | $12M | $53 | 1.9y | 13 | 1 | 23 | |
| 4.4(45) | - | $42 | 2.4y | 19 | 2 | 30 | |
OnRampAd | 5.0(1) | $29M | $30 | 3.0y | 24 | 4 | 36 |
| 4.7(924) | $6.0M | $23 | 3.3y | - | 2 | 47 | |
| 4.6(84) | - | $19 | 2.2y | - | 5 | 37 | |
| 4.2(98) | - | $10 | 4.6y | - | 1 | 41 | |
| 4.1(29) | - | $10 | 4.6y | - | 1 | 41 | |
| 4.6(440) | - | $9 | 4.6y | - | - | 39 | |
BirdviewAd | 4.5(475) | - | $7 | 3.3y | - | 3 | 34 |
| 4.5(42) | $95M | - | 2.7y | 24 | - | - | |
| 4.3(68) | $15M | - | 0.7y | 24 | 4 | - | |
| 4.4(91) | - | - | 4.5y | 24 | 1 | - | |
| 4.8(986) | - | - | 4.6y | - | 2 | - | |
| 4.6(42) | $12M | - | 2.8y | 24 | - | - | |
| 4.7(40) | $7.5M | - | 2.7y | 24 | 2 | - | |
| 4.4(24) | $54M | - | 3.5y | 5 | 1 | - | |
| 4.7(157) | $4.8M | - | 4.2y | 24 | 1 | - | |
| 4.5(33) | - | - | 3.0y | 24 | 2 | - | |
| 4.5(167) | - | - | 2.4y | 4 | 1 | - | |
| 4.9(209) | - | - | 2.3y | 23 | 1 | - | |
| 4.6(475) | - | - | 4.6y | - | 1 | - | |
| 4.7(102) | $3.1M | - | 1.6y | 24 | 2 | - | |
| 4.7(149) | - | - | 1.5y | 24 | 2 | - | |
| 4.5(94) | - | - | 4.6y | 24 | 2 | - | |
| 4.8(10) | - | - | 3.5y | 24 | 3 | - | |
| 4.8(26) | - | - | 2.7y | 17 | 1 | - | |
| 4.5(28) | - | - | 1.9y | - | 2 | - | |
| 4.5(822) | - | - | 0.8y | 5 | - | - | |
| 4.8(9) | - | - | 1.9y | 23 | 2 | - | |
| 4.8(9) | - | - | 2.7y | - | - | - | |
| 4.4(49) | - | - | 2.5y | - | - | - | |
| 4.7(74) | - | - | 0.6y | - | - | - | |
| 5.0(48) | - | - | 1.2y | - | 1 | - | |
| - | - | - | 4.2y | - | - | - | |
| 4.7(100) | - | - | 3.7y | - | - | - | |
| 4.3(14,413) | - | - | 2.2y | 20 | - | - | |
| 4.5(87) | $29M | - | 0.8y | 18 | 3 | - | |
| 5.0(23) | - | - | - | - | - | - | |
| 4.4(28) | - | - | - | - | - | - | |
| 4.6(142) | - | - | - | 4 | - | - | |
| 4.9(118) | - | - | 0.7y | 1 | 2 | - | |
| 4.6(105) | - | - | 0.3y | 5 | 3 | - | |
| 4.4(99) | - | - | - | - | - | - | |
| 4.7(176) | $700k | - | 3.0y | 2 | - | - | |
| 4.5(13) | - | - | - | 18 | - | - | |
| 4.3(362) | - | - | 0.6y | 7 | - | - | |
| 4.8(90) | $1.2M | - | - | - | - | - | |
UpwaveAd | 4.6(74) | $740k | - | - | 9 | - | - |
| - | - | - | 1.0y | - | - | - | |
| 4.3(193) | - | - | - | 24 | - | - | |
| 4.5(198) | - | - | 0.1y | 15 | 1 | - | |
| 4.7(217) | - | - | 2.3y | - | 2 | - | |
| 4.7(502) | $516k | - | - | - | - | - | |
| 4.7(350) | - | - | - | - | - | - | |
| 4.6(39) | - | - | 0.1y | - | - | - | |
StarNappAd | 4.9(11) | - | - | 0.7y | - | 1 | - |
| 4.6(32) | $460k | - | - | - | 1 | - | |
| 4.9(45) | $1.0M | - | - | - | 3 | - | |
| 4.6(154) | - | - | 0.7y | - | 3 | - | |
| - | - | - | - | 5 | - | - | |
| 4.2(78) | - | - | 0.3y | - | 5 | - | |
| 4.5(93) | - | - | - | 7 | 1 | - | |
| 4.7(31) | - | - | 2.1y | - | 2 | - | |
| 4.4(217) | $37M | - | 1.4y | 14 | 2 | - | |
CeloxisAd | 4.4(327) | - | - | 0.3y | 24 | 3 | - |
| 4.8(25) | $1.1M | - | - | - | 1 | - | |
| 4.6(174) | - | - | 0.1y | - | - | - | |
| 4.8(182) | - | - | 4.1y | - | - | - | |
| 4.2(174) | - | - | - | - | 1 | - | |
| 4.1(177) | - | - | - | - | 1 | - | |
| 4.6(188) | - | - | - | 1 | - | - | |
| 4.6(361) | - | - | 1.8y | - | 4 | - | |
| 4.7(139) | - | - | - | - | - | - | |
| 5.0(26) | - | - | - | - | - | - |
PPC playbook- keywords the incumbents bid on - copy these (bidders = how many incumbents compete)
| Keyword | CPC | Bidders | Sample landing page |
|---|---|---|---|
| kantata | $19.80 | 4 | www.kantata.com/lp/learn-more |
| time tracker | $5.51 | 3 | journyx.com/ |
| consultant management system | $4.22 | 3 | www.bigtime.net/industries/consulting/ |
| motion ai | $2.24 | 3 | www.usemotion.com/ |
| clockify | $1.50 | 3 | clockify.me/lp/home |
| construction bidding software | $23.25 | 3 | knowify.com/demo-construction-cost-tracking/ |
| motion calender | $1.63 | 3 | www.milientsoftware.com/product/resource-management |
| free invoice | $5.35 | 2 | www.flowlu.com/tools/invoice-generator/ |
| houzz pro | $8.85 | 2 | www.ressiosoftware.com/ |
| computer programs for project management | $19.07 | 2 | go.prismppm.com/pmo-solution |
| bqe core | $18.92 | 2 | monograph.com/lp/monograph-vs-bqe |
| onboarding software | $39.53 | 2 | www.guidecx.com/ |
| karbon | $11.48 | 2 | www.getcanopy.com/karbon-vs-canopy |
| time doctor | $6.34 | 2 | use.timedoctor.com/ |
| clockshark | $13.16 | 2 | www.clockshark.com/ |
| webeoc | $7.70 | 2 | www.bluescape.com/industries/security-operations |
| timedoctor | $6.34 | 2 | www.timedoctor.com/ |
| bigtime | $5.07 | 2 | www.bigtime.net/ |
| productive | $6.92 | 2 | productive.io/ |
| hubstaff | $5.93 | 2 | hubstaff.com/ |
Keyword universe- to bid on / rank for
| Keyword | Volume | CPC | Diff |
|---|---|---|---|
| project management | 450,000 | $7 | 85 |
| trello | 246,000 | $11 | 89 |
| jira | 201,000 | $6 | 82 |
| atlassian | 74,000 | $1 | 83 |
| teams download | 74,000 | $3 | 97 |
| to do | 60,500 | $3 | 92 |
| buildertrend | 40,500 | $9 | 75 |
| microsoft project | 33,100 | $13 | 80 |
| buildertrend login | 27,100 | $7 | 17 |
| management in software project | 27,100 | $19 | 55 |
| project management tools | 27,100 | $15 | 61 |
| trelhe | 27,100 | $11 | 50 |
Common complaints- recurring incumbent review cons = product gaps to exploit
Ad creatives- live Google Search ads the incumbents run - copy the angles
Lucidspark lucid.co
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Turn Ideas into Action — Collaboration, sticky notes, infinite canvas, freehand drawing, voting and more. A flexible canvas...
The Best Online Whiteboard
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Job costing for those using QBooks. WIP reports, equipment management, + more. Advanced job costing reports, real-time integration with QBooks...
Software For Construction Services
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Clockify clockify.me
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Buildertrend buildertrend.com
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Construction Software To Manage Your Projects Every Step Of The Way. Get A...
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Harvest getharvest.com
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Risk: GitHub is the entrenched leader ($7.9B raised), authority 100 - wedge in rather than attack head-on.
Sources: Capterra profiles + reviews · SEMrush demand / spend / paid keywords / authority / momentum · Apollo funding. Incumbent rollups exclude domains appearing in >25 categories. Capterra category ↗