Recruiting
- launch briefProven advertisersOpportunity score
69
CPC (real)
$20
Active Google advertisers
61
LinkedIn advertisers
43
Pixel advertisers
45
Avg ad tenure
2.9 yr
Incumbent ad spend/mo
$8.9M
Spend momentum
+116%
SEO difficulty
89
Avg incumbent funding
$205M
Incumbents (68)- genuine category specialists - cross-listed generic tools excluded
| Product | Rating | Funding | Ad spend/mo | Google ads | Channels | Authority | |
|---|---|---|---|---|---|---|---|
| 4.6(3,426) | - | $2.6M | 2.2y | 24 | 2 | 60 | |
| 4.5(7,568) | $1.5B | $1.6M | 4.6y | - | - | 100 | |
| 4.4(1,271) | - | $1.3M | 4.6y | 24 | - | 58 | |
| 4.3(1,839) | - | $830k | 3.5y | 24 | - | 69 | |
| 4.2(10,926) | - | $677k | 4.6y | 24 | - | 80 | |
| 4.7(189) | $65M | $332k | 4.6y | 23 | - | 47 | |
| 4.4(661) | $196M | $280k | 4.6y | 24 | 1 | 59 | |
| 4.0(146) | - | $230k | 1.4y | - | 5 | 53 | |
| 4.3(44) | $296M | $224k | 3.7y | 24 | 3 | 51 | |
| 4.2(1,133) | - | $185k | 0.6y | - | 2 | 54 | |
| 4.3(718) | - | $185k | 0.6y | - | 2 | 54 | |
| 4.3(3,038) | $718M | $167k | 4.6y | 13 | 5 | 62 | |
| 4.5(1,419) | $1.9M | $141k | 4.6y | 13 | 6 | 47 | |
| 4.3(824) | - | $70k | 3.0y | - | 3 | 53 | |
| 4.3(491) | $25M | $44k | 2.1y | 24 | - | 43 | |
| 4.3(1,060) | - | $36k | 1.6y | - | - | 51 | |
| 4.6(186) | - | $23k | 4.6y | - | 4 | 39 | |
| 4.6(654) | - | $18k | 1.9y | 18 | 2 | 49 | |
| 4.1(152) | $447M | $13k | 0.7y | 1 | - | 64 | |
| 4.1(265) | $81M | $12k | 4.6y | 24 | 5 | 44 | |
| 4.2(1,799) | - | $11k | 2.8y | - | 6 | 67 | |
| 4.0(1,022) | $34M | $9k | 4.6y | - | - | 48 | |
| 4.5(443) | $13M | $7k | 2.0y | 24 | 2 | 35 | |
| 4.6(381) | - | $5k | 4.6y | 24 | 4 | 49 | |
| 5.0(52) | $11M | $4k | 2.6y | 24 | - | 34 | |
| 4.8(124) | $38M | $4k | 2.8y | - | 3 | 37 | |
| 4.6(141) | $5.1M | $3k | 3.8y | 24 | 5 | 39 | |
| 4.9(468) | - | $3k | 2.6y | 24 | 2 | 37 | |
| 4.6(321) | $225M | $3k | 3.9y | 24 | 4 | 48 | |
| 4.6(513) | - | $3k | 1.2y | 24 | 1 | 32 | |
| 4.7(88) | $23M | $3k | 3.9y | 20 | - | 48 | |
| 4.8(305) | $47M | $3k | 2.9y | 5 | 1 | 36 | |
| 4.5(215) | - | $3k | 1.2y | 24 | - | 51 | |
| 4.4(89) | $59M | $3k | 3.3y | 23 | 1 | 54 | |
| 4.5(850) | - | $2k | 1.8y | 15 | 3 | 42 | |
| 4.7(332) | - | $1k | 4.6y | 24 | - | 38 | |
| 4.7(608) | - | $767 | 2.6y | - | 1 | 34 | |
| 4.6(1,261) | $30M | $128 | 2.2y | - | - | 43 | |
| 4.1(567) | $257M | $15 | 4.5y | 24 | 1 | 47 | |
| 4.5(132) | $115M | $7 | 1.3y | 20 | 4 | 33 | |
| 4.6(69) | - | $2 | 2.9y | 24 | - | 50 | |
| 4.8(239) | - | - | 4.6y | 24 | 4 | - | |
| 4.4(239) | $610M | - | 4.4y | 24 | 3 | - | |
| 4.6(125) | - | - | 3.3y | - | 2 | - | |
| 4.6(124) | - | - | 4.6y | 24 | 2 | - | |
| 3.9(37) | - | - | 3.7y | 24 | 1 | - | |
| 4.3(42) | $4.4M | - | 3.9y | - | 1 | - | |
| 4.3(297) | $17M | - | 1.2y | 24 | 3 | - | |
| 4.3(312) | $737M | - | 4.6y | 24 | 1 | - | |
DUALOOAd | 4.8(6) | - | - | 3.8y | 22 | 1 | - |
| 4.3(101) | - | - | 3.5y | - | 2 | - | |
| 4.5(1,184) | - | - | 3.1y | - | 3 | - | |
| 4.4(1,555) | - | - | 3.0y | - | - | - | |
| 4.5(165) | - | - | 1.9y | 17 | 1 | - | |
| 4.6(23) | $1.8M | - | 0.9y | 21 | - | - | |
| 4.8(59) | - | - | 0.2y | 2 | 3 | - | |
| 4.3(537) | - | - | 1.3y | - | - | - | |
| 4.6(126) | - | - | 1.1y | - | 1 | - | |
| 4.9(44) | - | - | 1.3y | - | 3 | - | |
| 4.7(43) | - | - | - | - | - | - | |
| - | - | - | 0.1y | 1 | - | - | |
| 4.5(12) | - | - | 0.0y | - | - | - | |
| 4.2(42) | $22M | - | 0.4y | 10 | 1 | - | |
| 4.9(1,120) | - | - | - | - | - | - | |
| 4.5(153) | - | - | - | - | 3 | - | |
| 4.8(41) | - | - | 2.3y | - | 1 | - | |
| 4.6(164) | - | - | - | 2 | 1 | - | |
| 4.8(35) | - | - | 4.5y | 24 | 5 | - |
PPC playbook- keywords the incumbents bid on - copy these (bidders = how many incumbents compete)
Common complaints- recurring incumbent review cons = product gaps to exploit
Ad creatives- live Google Search ads the incumbents run - copy the angles
BambooHR bamboohr.com
HR, Payroll & Benefits
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Indeed for Employers indeed.com
Hourly to Salary Calculator for Employers | Indeed
Use our calculator for hourly to salary conversion. Determine annual salary from hourly wage or adjust hourly rate for workers' annual overhead expenses.
Necessary Documents for I-9 Verification
Are You a Recruiter? Attract the Right Talent Today. Post a Job in Minutes. Indeed Connects Hiring Companies with Millions of People Searching for Jobs.
20 Best Interview Questions to Ask Candidates
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The Difference Between Exempt vs. Non-Exempt Employees
Learn everything you need to know about exempt and non-exempt employees, including the requirements of and common responsibilities for both.
Paycom paycom.com
Paycom
Payroll of the Future — HR and business payroll software that frees teams from endless administrative burdens. Mobile App.
Paylocity paylocity.com
Your Payroll. Our Priority - Online HR & Payroll Services
Award winning software that employers & employees love.
Online HR & Payroll Services
All-in-One HR Payroll Software — Award winning software that employers & employees love.
Your Payroll. Our Priority
Companies Prefer Paylocity — Connect the dots between employees, leaders, and the business with the right HR technology
HR & Payroll - Paylocity®
Ranked #1 Best HR Software — We create great software to solve today's HR challenges and anticipate tomorrow's needs
ZipRecruiter ziprecruiter.com
Job Search (Hiring Now)
For Job Seekers & Employers — The Smartest Way to Find Jobs — The Fastest Way to Hire — ZipRecruiter [Rated #1 Job Site]
Search Resume Database for Employers | ZipRecruiter
Access Resumes of Qualified Candidates Instantly with ZipRecruiter Resume Database. Find Qualified Candidates in Minutes With Our Smart Resume Search.
ZipRecruiter.com Official Site
Search For Jobs & Post Jobs — ZipRecruiter® — The Smartest Way To Hire & Be Hired. Now Rated #1 Job Site*. 4 out of 5...
ZipRecruiter—Rated #1 Job Site
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Criteria criteriacorp.com
Typing Skills Tests | Criteria
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Pre-Employment IQ Tests | Criteria Corp
Make More Informed Hiring Decisions With Our Aptitude, Personality, and Skills Tests. Includes Testing Solutions Designed By Harvard University's Psychologists.
Microsoft Excel Skills Assessment Tests | Criteria
Make More Informed Hiring Decisions With Our Aptitude, Personality, and Skills Tests. Includes Testing Solutions Designed By Harvard University's Psychologists.
Ten Key Test - Data Entry Assessment | Criteria
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Workable workable.com
Workable | All-in-one HR software
Workable’s all-in-one recruiting software helps you make the right hires, faster. Easy to use software to manage the entire hiring process.
AI-Assisted Resume Screening
#1 ATS Software For Hiring — Use AI-powered resume screening tools to parse and evaluate candidate experience quickly. Workable’s all-in-one recruiting software helps you make the right hires, faster. AI Sourcing.
Where to post jobs for free: Craigslist and beyond | Workable
Learn how to post jobs for free to Craigslist. Also explore our list of the best free job boards and job sites where employers can post jobs for free.
TriNet trinet.com
TriNet for Small Business | PEO for Small Businesses
Top-Rated by SMBs for Customer Support, Payroll Capabilities, Benefits Options, & More
Small Business HR Solutions | HR Outsourced Services
HR Consulting. Benefit Options. Payroll. Risk Mitigation. Mobile App. Need Your HR Function Up & Running Quickly? TriNet's PEO Solution is a Great Option.
TriNet for Small Business | Small Business PEO
Top-Rated by SMBs for Customer Support, Payroll Capabilities, Benefits Options, & More
PEO for Small Businesses
TriNet — Offer Big Company Benefits That Help Attract & Retain Top Talent. HR Simplified, Time Amplified with TriNet's PEO Solution.
Risk: Indeed for Employers is the entrenched leader ($1.5B raised), authority 100 - wedge in rather than attack head-on.
Sources: Capterra profiles + reviews · SEMrush demand / spend / paid keywords / authority / momentum · Apollo funding. Incumbent rollups exclude domains appearing in >25 categories. Capterra category ↗