Remote Desktop
- launch briefUnderservedOpportunity score
55
CPC (real)
$14
Active Google advertisers
19
LinkedIn advertisers
8
Pixel advertisers
8
Avg ad tenure
2.6 yr
Incumbent ad spend/mo
$536k
Spend momentum
+73%
SEO difficulty
54
Avg incumbent funding
$65M
Incumbents (25)- genuine category specialists - cross-listed generic tools excluded
| Product | Rating | Funding | Ad spend/mo | Google ads | Channels | Authority | |
|---|---|---|---|---|---|---|---|
| 4.6(163) | - | $146k | 1.3y | - | 5 | 51 | |
| 4.4(214) | - | $146k | 1.3y | - | 5 | 51 | |
| 4.6(11,626) | - | $135k | 3.8y | - | - | 73 | |
| 4.6(34) | - | $134k | 4.6y | 24 | 5 | 45 | |
| 4.7(1,896) | - | $47k | 1.7y | 24 | - | 41 | |
| 4.8(588) | - | $26k | 2.7y | - | - | 44 | |
| 4.7(733) | $116M | $26k | 4.3y | 24 | - | 51 | |
| 5.0(1) | - | $6k | 4.0y | - | - | 52 | |
| 4.7(41) | - | $5k | 1.5y | - | - | 20 | |
| 4.9(103) | $2.3M | $4k | 1.5y | - | 2 | 36 | |
| 4.4(167) | - | $2k | 1.9y | - | - | 54 | |
| 4.9(50) | - | $1k | 4.2y | 3 | - | 39 | |
| 4.6(412) | - | $798 | 3.4y | - | - | 43 | |
| 4.8(6) | - | $788 | 0.0y | - | 1 | 29 | |
| 4.9(29) | - | $541 | 3.7y | - | 1 | 36 | |
| 4.3(227) | - | $475 | 3.6y | - | 5 | 33 | |
| 4.7(779) | - | $118 | 4.6y | - | - | 40 | |
| 4.7(447) | - | - | 4.6y | 24 | - | - | |
| 4.9(69) | - | - | 0.4y | 24 | 5 | - | |
RemotePCAd | 4.7(583) | - | - | 0.4y | - | - | - |
| 4.9(283) | - | - | - | - | - | - | |
| 4.8(25) | - | - | - | - | - | - | |
| 4.7(310) | - | - | 2.1y | - | - | - | |
| 4.6(1,786) | $77M | - | 0.0y | 9 | - | - | |
| 4.8(389) | - | - | - | 16 | 1 | - |
PPC playbook- keywords the incumbents bid on - copy these (bidders = how many incumbents compete)
| Keyword | CPC | Bidders | Sample landing page |
|---|---|---|---|
| splashtop | $2.84 | 4 | www.setme.net/ |
| screenconnect | $25.63 | 2 | www.screenconnect.com/trial |
| dns filter | $47.99 | 2 | www.goodaccess.com/features/dns-filtering |
| screen connect | $25.63 | 2 | www.screenconnect.com/trial |
| go to my pc | $5.06 | 2 | get.gotomypc.com/ |
| teamviewer | $1.30 | 2 | www.splashtop.com/lp/teamviewer-alternative |
| goto app | $15.78 | 2 | get.gotomypc.com/ |
| goto admin | $18.54 | 2 | get.gotomypc.com/ |
| splash top | $2.84 | 2 | www.setme.net/ |
| remote desktop programs | $5.52 | 2 | www.splashtop.com/lp/remote-desktop |
| screeconnect | $25.63 | 2 | www.setme.net/ |
| teamviewer replacement | $8.07 | 2 | www.setme.net/ |
| software like teamviewer | $7.49 | 2 | www.setme.net/ |
| anydesk.com/download | $0.79 | 2 | www.iperiusremote.com/ |
| compliance software | $31.52 | 1 | www.policypak.com/paks/gpo-compliance-pak/ |
| download anydesk | $2.76 | 1 | www.iperiusremote.com/ |
| islonline | $3.17 | 1 | www.islonline.com/ |
| realvnc | $2.70 | 1 | www.realvnc.com/en/l/download/ |
| edr | $28.78 | 1 | heimdalsecurity.com/enterprise-security/endpoint-detection-and-response-edr-software |
| remote desktop software | $5.52 | 1 | tsplus.net/remote-access/ |
Common complaints- recurring incumbent review cons = product gaps to exploit
Ad creatives- live Google Search ads the incumbents run - copy the angles
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Risk: Splashtop is the entrenched leader ($116M raised), authority 51 - wedge in rather than attack head-on.
Sources: Capterra profiles + reviews · SEMrush demand / spend / paid keywords / authority / momentum · Apollo funding. Incumbent rollups exclude domains appearing in >25 categories. Capterra category ↗