Remote Patient Monitoring
- launch briefQuality gapOpportunity score
42
CPC (real)
$10
Active Google advertisers
2
LinkedIn advertisers
2
Pixel advertisers
2
Avg ad tenure
3.8 yr
Incumbent ad spend/mo
$1
Spend momentum
-88%
SEO difficulty
27
Avg incumbent funding
$81M
Incumbents (3)- genuine category specialists - cross-listed generic tools excluded
| Product | Rating | Funding | Ad spend/mo | Google ads | Channels | Authority | |
|---|---|---|---|---|---|---|---|
| 4.6(82) | $159M | $1 | 3.1y | 24 | 4 | 37 | |
| 4.8(48) | $2.9M | - | 4.6y | 1 | 2 | - | |
| 4.5(2) | - | - | - | - | - | - |
PPC playbook- keywords the incumbents bid on - copy these (bidders = how many incumbents compete)
| Keyword | CPC | Bidders | Sample landing page |
|---|---|---|---|
| luma.ia | $0.53 | 1 | www.lumahealth.io/ |
| pointclicckcare | $0.00 | 1 | www.lumahealth.io/patient-success-platform/novel-workflows/ |
| pointclivkcare | $0.00 | 1 | www.lumahealth.io/patient-success-platform/novel-workflows/ |
Ad creatives- live Google Search ads the incumbents run - copy the angles
Luma Health lumahealth.io
Luma™ | Patient Engagement Platforms
Customers Love Luma™ - Request Your Demo Today! Directly Connect with Patients, Not Just Portal Users, Using Conversational SMS Messaging.
Patient Success Platform | Powerful EHR-Integrated | Luma™ Health
Experience the Best Patient Care Solutions Designed for Modern Healthcare Needs
AI Powered Patient Platform | Patient Engagement Platforms
Experience the Best Patient Care Solutions Designed for Modern Healthcare Needs. Elevate Patient Engagement and Satisfaction with Our Top-Tier...
Luma™
Luma™ Health Patient Success — Customers Love Luma™ - Request Your Demo Today! Directly Connect with Patients, Not Just Portal Users, Using Conversational SMS Messaging.
Risk: Luma Health is the entrenched leader ($159M raised), authority 37 - wedge in rather than attack head-on.
Sources: Capterra profiles + reviews · SEMrush demand / spend / paid keywords / authority / momentum · Apollo funding. Incumbent rollups exclude domains appearing in >25 categories. Capterra category ↗