Screen Recording
- launch briefMarginalOpportunity score
52
CPC (real)
$7
Active Google advertisers
16
LinkedIn advertisers
10
Pixel advertisers
12
Avg ad tenure
2.7 yr
Incumbent ad spend/mo
$819k
Spend momentum
+492%
SEO difficulty
86
Avg incumbent funding
$3.5B
Incumbents (20)- genuine category specialists - cross-listed generic tools excluded
| Product | Rating | Funding | Ad spend/mo | Google ads | Channels | Authority | |
|---|---|---|---|---|---|---|---|
| 4.8(196) | $12M | $558k | 4.0y | 22 | 6 | 55 | |
| 4.7(24,103) | $34B | $114k | 1.9y | 21 | - | 78 | |
| 4.5(452) | $130k | $60k | 2.9y | - | 3 | 60 | |
| 4.7(500) | $130k | $60k | 2.9y | - | 3 | 60 | |
| 4.5(125) | $91M | $37k | 2.4y | 23 | - | 49 | |
| 4.7(172) | $19M | $33k | 2.5y | 24 | 1 | 51 | |
| 4.7(182) | $100M | $14k | 2.3y | 24 | 5 | 56 | |
| 4.2(235) | - | $3k | 4.6y | 12 | 3 | 51 | |
| 4.4(131) | $3.5M | $544 | 2.5y | 24 | - | 40 | |
| 4.4(126) | - | $361 | 4.6y | - | 1 | 60 | |
| 4.3(67) | - | $356 | 2.2y | - | 1 | 42 | |
| 4.5(519) | - | $256 | 3.8y | - | 1 | 41 | |
| 4.8(103) | - | $4 | 3.2y | 1 | 3 | 33 | |
| 4.9(34) | - | - | 3.3y | 1 | - | - | |
| 4.7(67) | - | - | 1.1y | - | 1 | - | |
| 4.4(99) | - | - | 1.4y | - | - | - | |
| 4.7(49) | $22M | - | - | - | 5 | - | |
| 4.7(1,074) | - | - | - | - | - | - | |
| 4.7(57) | $1.0M | - | 0.7y | - | 1 | - | |
| 4.6(522) | $1.2B | - | 2.6y | 3 | - | - |
PPC playbook- keywords the incumbents bid on - copy these (bidders = how many incumbents compete)
| Keyword | CPC | Bidders | Sample landing page |
|---|---|---|---|
| descript | $1.85 | 2 | www.descript.com/ |
| screen recording software | $2.90 | 2 | riverside.com/lp/hp |
| screen catcher software | $2.82 | 2 | www.vidyard.com/sign-up-for-free/ |
| bomb bomb app | $4.03 | 1 | dubb.com/lp/bombbomb |
| avs for u | $1.65 | 1 | www.avs4you.com/ |
| bomb bomb | $2.06 | 1 | bombbomb.com/solutions/industry/home-builders/ |
| articulate 360 | $9.25 | 1 | www.animaker.com/enterprise |
| wistia | $20.28 | 1 | try.wistia.com/nyvrbra4x5tg |
| screen recorder windows | $1.84 | 1 | www.bandicam.com/free-screen-recorder/ |
| bombbomb | $2.06 | 1 | bombbomb.com/solutions/industry/home-builders/ |
| vmaker | $1.39 | 1 | www.vmaker.com/ |
| vmaker.ai | $1.30 | 1 | www.vmaker.com/ |
| animaker | $0.71 | 1 | www.animaker.com/ |
| vmaker ai: | $1.30 | 1 | www.vmaker.com/ |
| mac screen and audio recording software | $1.82 | 1 | www.bandicam.com/mac/ |
| vidyard | $9.17 | 1 | www.vidyard.com/contactuspagea/ |
| screen recorder windows 10 | $1.53 | 1 | www.bandicam.com/free-screen-recorder/ |
| zangi app | $3.96 | 1 | slack.com/chat-instant-messaging |
| pc screen recorder | $1.85 | 1 | www.bandicam.com/free-screen-recorder/ |
| google for groups | $8.91 | 1 | slack.com/chat-instant-messaging |
Common complaints- recurring incumbent review cons = product gaps to exploit
Ad creatives- live Google Search ads the incumbents run - copy the angles
Riverside riverside.com
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AI Voice: Your AI-Generated Voice in Seconds | Riverside
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Slack slack.com
Free im chat
Instant messaging & much more — Businesses big and small chat on Slack. Chat one-on-one, in a group or a team channel.
Free messaging app
Instant messaging & much more — Slack makes it easier to message and communicate with the people you work with.
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Free messaging apps for computer
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Snagit techsmith.com
Camtasia®️: Videos Made Easy - All-In-One Video Editor
Camtasia makes it simple to record & create professional-looking videos on Windows and Mac. Tutorials, software demos, training videos, and more.
Camtasia®️: Videos Made Easy
The Leader In Video Creation — Camtasia makes it simple to record & create professional-looking videos on Windows and Mac. Tutorials, software demos, training videos, and more. Made by you.
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Snagit techsmith.com
Camtasia®️: Videos Made Easy - All-In-One Video Editor
Camtasia makes it simple to record & create professional-looking videos on Windows and Mac. Tutorials, software demos, training videos, and more.
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The Leader In Video Creation — Camtasia makes it simple to record & create professional-looking videos on Windows and Mac. Tutorials, software demos, training videos, and more. Made by you.
Unlimited AI Video Generation
Video Creation Made Easy — Generate Unlimited AI Avatars, Scripts, Voiceovers, and Translations. Get Camtasia Today! Stop...
Vidyard vidyard.com
Free Video & Screen Recorder
No Downloads, No Setup — Record Videos for Free from Your Browser and Share on Your Favorite Tools & Social Media.
Webcam & Screen Recording
Stay Relevant with Video — Use Vidyard's AI Avatars for High-Quality Video Messages in Minutes. No More Boring Emails
Wistia wistia.com
Host Webinars with Wistia | All-in-One Webinar Tool
Sync Wistia with your marketing automation platform to personalize post-webinar outreach. Wistia makes hosting on-brand webinars simple and stress-free.
Wistia
Video Hosting & Management — Wistia is the complete video marketing platform your business needs to make an impact. Host ...
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Descript descript.com
Descript – AI Video & Podcast Editor | Free, Online
Descript makes editing video and audio as easy as editing text. Record, transcribe, edit, and publish in one tool. Try for free, with powerful upgrades for creators & teams.
Descript
Best AI Video Editing Tool — AI Speech with custom voice clones and video regenerate. captions right from your transcript—or subtitles in 30...
Free Credits Maker | Rolling, End & Movie Credits Generator
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Descript – Free AI Video Editing Software | Fast & Easy
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Animaker animaker.com
Animaker AI for Video Making | Free Animation Video Maker
Get access to the world's best character builder and 100M+ stock library. Join Users From Over 60% Of Fortune 500 Companies Who Trust Animaker With Their Brand. 1000+ Animation Templates. Create Without Designers. Built for L&D Teams.
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Animation Maker
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Risk: Slack is the entrenched leader ($34B raised), authority 78 - wedge in rather than attack head-on.
Sources: Capterra profiles + reviews · SEMrush demand / spend / paid keywords / authority / momentum · Apollo funding. Incumbent rollups exclude domains appearing in >25 categories. Capterra category ↗