North logoNorth
Opportunities

SOAR

- launch briefPrime target

View category listings →

Opportunity score

34

CPC (real)

$25

Active Google advertisers

2

LinkedIn advertisers

1

Pixel advertisers

2

Avg ad tenure

2.3 yr

Incumbent ad spend/mo

$135k

Spend momentum

+3%

SEO difficulty

49

Avg incumbent funding

$157M

Incumbents (2)- genuine category specialists - cross-listed generic tools excluded

ProductRatingFundingAd spend/moGoogle adsLinkedInChannelsAuthority
SentinelOne
4.8(112)-$134k3.4y24453
Fidelis Elevate
5.0(1)$157M$1k1.2y-337

PPC playbook- keywords the incumbents bid on - copy these (bidders = how many incumbents compete)

KeywordCPCBiddersSample landing page
deception technology$25.111fidelissecurity.com/fidelis-deception-ad-lp/
sentinelone$30.281www.sentinelone.com/
ndr solutions$36.561fidelissecurity.com/fidelis-network-detection-and-response-lp/
sentinel one$30.281www.sentinelone.com/
deception security$30.371fidelissecurity.com/fidelis-deception-ad-lp/
deception cyber security$21.521fidelissecurity.com/fidelis-deception-ad-lp/
kaseya$24.501www.sentinelone.com/platform/endpoint-security/
deception platform$39.181fidelissecurity.com/fidelis-deception-2026-ad-lp/
sentinelone news$25.481www.sentinelone.com/lp/gartnermq/
nable$86.451www.sentinelone.com/platform/endpoint-security/
security hybrid cloud$22.181fidelissecurity.com/network-detection-and-response-2026-lp/
carbon black$31.251www.sentinelone.com/vs/broadcom/
huntress$15.101www.sentinelone.com/lp/endpointprotection/
fortinet$6.571www.sentinelone.com/platform/endpoint-security/
hackers newsletter$1.871fidelissecurity.com/fidelis-threat-report-lp/
sentinelone edr$46.141www.sentinelone.com/platform/endpoint-security/
symantec endpoint protection$10.381www.sentinelone.com/vs/broadcom/
orca security$8.731www.sentinelone.com/platform/purple/
sentinal one$30.281www.sentinelone.com/
fidelis cyber$6.891fidelissecurity.com/fidelis-threat-report-lp/

Ad creatives- live Google Search ads the incumbents run - copy the angles

SentinelOne sentinelone.com

SentinelOne® Endpoint Security

#1 in Endpoint Protection — Discover and protect every endpoint with SentinelOne's endpoint security software solution. See...

Endpoint Protection Platforms

Endpoint Protection Report — Compare top endpoint protection vendors and see why Gartner named SentinelOne a 5x leader. SentinelOne Named A Leader In Endpoint Protection Platforms For The 5th Consecutive Time.

Symantec Antivirus Alternative

Compare Symantec & SentinelOne — Replace dated antivirus and endpoint with industry-leading AI-powered EDR from SentinelOne

Fidelis Elevate fidelissecurity.com

Cyber Deception Platform

Deception Cyber Security — Detect and Disrupt Threats using Deception-based Cybersecurity from Fidelis.Stop Threats with Deception. Detect Threats Proactively. Catch Attackers Early. 9X Faster Solution

Strengthen Cyber Defense - Cybersecurity Research

Explore Major Cyber Threats and Response Strategies. Essential Report for CISOs, SOC Teams, and IT Security Leaders. Cloud & Endpoint Security.

Cyber Deception Platform - Deception-Based Security

Detect and Disrupt Threats using Deception-based Cybersecurity from Fidelis.Stop Threats with Deception. Detect Threats Proactively. Catch Attackers Early. 9X Faster Solution

Cyber Deception Platform | Deception Cyber Security

Detect and Disrupt Threats using Deception-based Cybersecurity from Fidelis. Deploy Fast, Scale Easily, and Trap Threats before they Spread. Data Protection. 9X Faster Solution. Hybrid Support. Real-time Risk Monitoring. Services: Fidelis...

Risk: Fidelis Elevate is the entrenched leader ($157M raised), authority 37 - wedge in rather than attack head-on.

Sources: Capterra profiles + reviews · SEMrush demand / spend / paid keywords / authority / momentum · Apollo funding. Incumbent rollups exclude domains appearing in >25 categories. Capterra category ↗