Store Locator
- launch briefMarginalOpportunity score
31
CPC (real)
$8
Active Google advertisers
3
LinkedIn advertisers
2
Pixel advertisers
3
Avg ad tenure
3.5 yr
Incumbent ad spend/mo
$7k
Spend momentum
+404%
SEO difficulty
61
Avg incumbent funding
$97M
Incumbents (3)- genuine category specialists - cross-listed generic tools excluded
| Product | Rating | Funding | Ad spend/mo | Google ads | Channels | Authority | |
|---|---|---|---|---|---|---|---|
| 4.6(37) | $180M | $4k | 4.6y | 24 | 5 | 42 | |
MikMakAd | 4.7(18) | $13M | $3k | 2.2y | 24 | 3 | 44 |
| 5.0(21) | - | $1k | 3.8y | - | 1 | 29 |
PPC playbook- keywords the incumbents bid on - copy these (bidders = how many incumbents compete)
| Keyword | CPC | Bidders | Sample landing page |
|---|---|---|---|
| mikmak | $11.55 | 1 | www.mikmak.com/schedule-a-demo |
| store locator | $2.00 | 1 | storepoint.co/ |
| uberall | $7.29 | 1 | uberall.com/en-us/uberall-in-action |
| generative engine optimization | $8.28 | 1 | uberall.com/en-us/products/geo-studio |
| shop store locator | $2.00 | 1 | storepoint.co/ |
| price spider | $16.29 | 1 | www.mikmak.com/mikmak-vs-wayvia |
| ai seo | $10.68 | 1 | uberall.com/en-us/products/geo-studio |
| mediavine | $3.60 | 1 | www.mikmak.com/publishers |
| storepoint | $2.70 | 1 | storepoint.co/ |
| geo seo | $6.09 | 1 | uberall.com/en-us/products/geo-studio |
| pear commerce | $8.74 | 1 | www.mikmak.com/mikmak-vs-pear |
| embed google map | $2.01 | 1 | storepoint.co/ |
| interactive map maker | $10.16 | 1 | storepoint.co/ |
| local citation services | $11.26 | 1 | uberall.com/en-us/products/listings |
| commerceiq | $6.65 | 1 | www.mikmak.com/schedule-a-demo |
| seo.ai | $10.68 | 1 | uberall.com/en-us/products/geo-studio |
| mik mak | $11.55 | 1 | www.mikmak.com/ |
| local listing | $5.28 | 1 | uberall.com/en-us/products/listings |
| drop pins on a map | $1.17 | 1 | storepoint.co/ |
| storepoint fresh | $12.01 | 1 | storepoint.co/ |
Ad creatives- live Google Search ads the incumbents run - copy the angles
Uberall uberall.com
List in 125 Directories | Rank in Google 3-pack
Launch fast with cost-effective listings management software. The single source of listings truth across 125 directories. 125+ networks.
List in 125 Directories - Rank in Google 3-pack
The single source of listings truth across 125 directories.
#1 Google Review Management - Trusted Google Partner
Level up your online presence.Manage reviews with ease across all locations from one tool. Cater to your community. Encourage, respond to, and...
SEO for Success in AI Search - #1 for Ranking in AI Search
Worried AI is erasing your brand? Stop it happening with GEO Studio. See how now. Discover how...
MikMak mikmak.com
Monetize Publisher Ads
Publisher Monetization — MikMak helps publishers unlock new commerce media monetization streams. Unlock publisher...
eCommerce Analytics Platform
MikMak Commerce Data — Understand how shoppers buy online and optimize eComm strategy with MikMak analytics.
MikMak Commerce Data
Tools for Consumer Insight — Predict, plan, and optimize future sales outcomes with real-time intelligence. Understand how...
Storepoint storepoint.co
Franchise Map for your Website
Franchise Locator Widget — Add a franchise locator to your website to help customers find their nearest location. Fully customized to match your branding, easy to manage and simple to setup. Try now! 7 Day Free Trial.
Create A Store Locator Map
Location Search Tool For Sites — Visitors search by city or zip, filter by type, and get directions in one tap. Import locations from a spreadsheet. Add filters, tags, and custom fields. Go live fast. Free Brand Matching. CSV Import.
Squarespace Locator Plugin
Squarespace Store Locator App — Create a beautiful store locator for your Squarespace site in minutes. Create a beautiful multi-location map on Squarespace with searching and filtering options. Copy-Paste Setup.
Storepoint. On the Map
From Spreadsheet to Map — Paste one code, your stores go on the map. Zip search, filters, and directions on tap. Shopify...
Risk: Uberall is the entrenched leader ($180M raised), authority 42 - wedge in rather than attack head-on.
Sources: Capterra profiles + reviews · SEMrush demand / spend / paid keywords / authority / momentum · Apollo funding. Incumbent rollups exclude domains appearing in >25 categories. Capterra category ↗