Survey
- launch briefMarginalOpportunity score
63
CPC (real)
$17
Active Google advertisers
54
LinkedIn advertisers
36
Pixel advertisers
34
Avg ad tenure
3.0 yr
Incumbent ad spend/mo
$4.4M
Spend momentum
-15%
SEO difficulty
67
Avg incumbent funding
$1.4B
Incumbents (70)- genuine category specialists - cross-listed generic tools excluded
| Product | Rating | Funding | Ad spend/mo | Google ads | Channels | Authority | |
|---|---|---|---|---|---|---|---|
| 4.3(2,923) | $1.6B | $2.2M | 4.6y | 24 | - | 47 | |
| 4.5(17,602) | $12B | $609k | 3.8y | 24 | 2 | 75 | |
| 4.6(916) | $200M | $189k | 1.3y | 24 | 6 | 55 | |
TypeformAd | 4.7(954) | $187M | $175k | 3.0y | 24 | 2 | 60 |
| 4.3(3,038) | $718M | $167k | 4.6y | 13 | 5 | 62 | |
| 4.7(704) | $93M | $167k | 4.6y | 24 | - | 60 | |
| 4.4(184) | $264M | $157k | 3.0y | 17 | - | 43 | |
| 4.7(425) | $24B | $137k | 4.6y | - | - | 67 | |
| 4.6(255) | $24B | $137k | 4.6y | - | - | 67 | |
| 4.8(476) | $630k | $125k | 3.1y | 24 | - | 47 | |
| 4.6(10,453) | $2.9B | $99k | 2.1y | 24 | - | 71 | |
| 4.3(34) | - | $96k | 3.9y | 24 | 3 | 38 | |
| 4.7(177) | $97M | $37k | 3.9y | 24 | 5 | 40 | |
| 4.6(154) | - | $34k | 3.2y | 24 | 1 | 49 | |
| 4.8(1,181) | - | $29k | 3.9y | 24 | 3 | 39 | |
| 4.7(730) | - | $28k | 3.6y | 23 | - | 41 | |
| 4.5(205) | $329M | $24k | 4.3y | 23 | 4 | 49 | |
| 4.4(287) | - | $23k | 4.6y | - | 4 | 39 | |
| 4.5(604) | $271M | $13k | 4.6y | 4 | 3 | 47 | |
| 4.4(121) | $2.9M | $11k | 4.6y | 24 | - | 45 | |
| 4.6(266) | - | $10k | 3.8y | 9 | - | 49 | |
| 4.8(136) | $31M | $8k | 4.6y | 24 | 2 | 38 | |
| 4.5(719) | - | $7k | 4.6y | 18 | 7 | 62 | |
| 4.5(350) | $1.7B | $6k | 1.9y | 24 | 2 | 45 | |
| 4.5(99) | $17M | $5k | 4.2y | 24 | - | 39 | |
| 5.0(20) | - | $5k | 1.9y | - | - | 27 | |
| 4.7(260) | - | $4k | 4.6y | - | - | 48 | |
| 4.6(41) | - | $3k | 1.6y | 24 | - | 46 | |
| - | - | $2k | 2.6y | 24 | - | 36 | |
| 4.7(264) | $2.3M | $818 | 2.2y | - | 1 | 32 | |
SurveyJSAd | 4.9(24) | - | $446 | 3.5y | - | - | 35 |
| 4.9(80) | - | $129 | 4.0y | 24 | 4 | 38 | |
| 4.7(118) | - | $65 | 3.2y | - | 3 | 36 | |
| 4.8(115) | - | $58 | 2.0y | 24 | 1 | 40 | |
| 4.4(8) | $2.8M | $35 | 3.0y | - | - | 30 | |
| 4.6(540) | $40M | $19 | 1.6y | - | 5 | 50 | |
| 4.8(14) | - | $4 | 0.3y | 4 | 4 | 16 | |
| 4.6(187) | $29M | $3 | 1.9y | 24 | - | 61 | |
| 4.5(571) | $200k | - | 4.6y | 1 | 1 | - | |
| 4.0(6) | - | - | 1.9y | - | - | - | |
| 4.8(528) | - | - | 2.0y | 24 | - | - | |
| 4.4(175) | $1.0M | - | 4.6y | - | - | - | |
| 4.4(222) | $230k | - | 4.6y | - | 3 | - | |
| 4.7(217) | - | - | 3.8y | - | - | - | |
| 4.6(1,624) | - | - | 1.6y | - | - | - | |
| 4.6(272) | - | - | 2.6y | - | - | - | |
| 4.8(27) | $37M | - | 3.3y | 24 | - | - | |
| 4.5(80) | - | - | 2.9y | 24 | 2 | - | |
| 4.6(99) | $1.1M | - | 4.6y | 24 | 1 | - | |
| 5.0(11) | $820k | - | 1.8y | - | - | - | |
| 4.8(68) | - | - | 1.5y | - | 1 | - | |
| 4.8(70) | - | - | 1.1y | - | - | - | |
| 4.6(27) | $2.3M | - | 0.5y | - | 2 | - | |
| 5.0(2) | - | - | - | - | 1 | - | |
| - | $250k | - | - | - | - | - | |
| 4.9(51) | $30k | - | - | - | 3 | - | |
| 4.8(69) | - | - | - | - | - | - | |
| 4.6(53) | - | - | 0.1y | - | - | - | |
| 4.6(964) | - | - | 0.6y | - | - | - | |
| 4.8(65) | - | - | - | - | - | - | |
| 4.9(175) | - | - | 1.1y | 1 | 1 | - | |
| 4.9(27) | - | - | 2.4y | - | 2 | - | |
| 4.8(21) | - | - | - | 12 | 1 | - | |
| 4.8(52) | - | - | - | - | - | - | |
| 4.6(30) | $5.3M | - | 1.3y | 24 | 4 | - | |
| 4.9(21) | - | - | - | - | 1 | - | |
| 4.7(240) | - | - | 2.0y | - | - | - | |
| 4.9(50) | - | - | - | - | 4 | - | |
| 4.8(31) | - | - | - | - | - | - | |
| 4.9(29) | - | - | - | - | - | - |
PPC playbook- keywords the incumbents bid on - copy these (bidders = how many incumbents compete)
Common complaints- recurring incumbent review cons = product gaps to exploit
Ad creatives- live Google Search ads the incumbents run - copy the angles
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Risk: XM for Strategy & Research is the entrenched leader ($24B raised), authority 67 - wedge in rather than attack head-on.
Sources: Capterra profiles + reviews · SEMrush demand / spend / paid keywords / authority / momentum · Apollo funding. Incumbent rollups exclude domains appearing in >25 categories. Capterra category ↗