Time Clock

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Opportunity score

CPC (real)

$24

Active Google advertisers

LinkedIn advertisers

Pixel advertisers

Avg ad tenure

2.9 yr

Incumbent ad spend/mo

$5.7M

Spend momentum

+143%

SEO difficulty

Avg incumbent funding

$122M

Incumbents (92)- genuine category specialists - cross-listed generic tools excluded

Product	Rating	Funding	Ad spend/mo	Google ads	LinkedIn	Channels	Authority
BambooHRAd	4.6(3,426)	-	$2.6M	2.2y	24	2	60
Paycom	4.4(1,271)	-	$1.3M	4.6y	24	-	58
GustoAd	4.6(4,204)	$796M	$382k	4.0y	24	-	63
TriNet HR Plus	4.2(823)	-	$230k	1.4y	-	5	53
7shifts	4.7(1,211)	$125M	$192k	3.8y	4	5	46
UKG Ready	4.2(1,133)	-	$185k	0.6y	-	2	54
UKG Pro	4.3(718)	-	$185k	0.6y	-	2	54
Paycor	4.3(3,038)	$718M	$167k	4.6y	13	5	62
Clockify	4.8(9,242)	-	$99k	1.1y	-	1	63
When I WorkAd	4.5(1,291)	$224M	$82k	4.6y	-	5	48
Harvest	4.6(646)	-	$78k	4.6y	4	1	57
HomebaseAd	4.6(1,147)	$198M	$39k	3.2y	-	1	55
Dayforce HCM	4.3(1,060)	-	$36k	1.6y	-	-	51
TimeClock PlusAd	4.4(271)	-	$29k	2.4y	-	5	41
Humanity Schedule	4.3(379)	-	$29k	2.4y	-	5	41
Hubstaff	4.5(1,604)	-	$29k	3.0y	24	1	52
Buddy PunchAd	4.8(1,124)	-	$27k	3.0y	-	-	40
Fingercheck	4.5(64)	$115M	$27k	3.7y	24	5	39
InsightfulAd	4.8(180)	$453k	$24k	2.1y	-	2	40
PracticePanther Legal Software	4.7(524)	$3.5M	$24k	3.9y	-	4	40
BigTime	4.6(658)	$119M	$22k	1.4y	24	4	41
ClockShark	4.7(1,910)	-	$22k	2.9y	-	5	40
Paychex Flex	4.2(1,799)	-	$11k	2.8y	-	6	67
Jackrabbit Swim	4.5(226)	-	$11k	4.6y	-	-	42
WebWork Time Tracker	4.6(420)	-	$10k	3.0y	24	1	40
Deputy	4.6(772)	$143M	$8k	1.6y	24	3	47
BusyBusyAd	4.5(441)	$9.8M	$7k	2.8y	5	6	39
isolved	3.9(646)	-	$6k	4.6y	20	4	49
Time Doctor	4.5(545)	-	$4k	1.8y	24	-	45
Jibble	4.8(1,704)	$3.8M	$4k	1.5y	-	-	47
Journyx Time and AttendanceAd	4.6(11)	-	$3k	3.1y	15	-	29
JournyxAd	4.1(36)	-	$3k	3.1y	15	-	29
Toggl Track	4.7(2,585)	-	$3k	2.0y	-	2	51
Keka	4.4(89)	$59M	$3k	3.3y	23	1	54
Paymo	4.7(686)	-	$2k	4.6y	-	1	44
DeskTime	4.5(526)	-	$2k	3.4y	24	1	39
Monitask	4.8(161)	-	$1k	1.2y	-	1	36
Workyard	4.7(102)	$11M	$1k	3.2y	24	4	36
OnTheClock	4.7(740)	-	$947	0.6y	-	-	48
Ubeya	4.6(124)	$16M	$834	3.0y	23	2	30
NowstaAd	4.9(283)	$126M	$312	1.0y	24	2	32
AssessTEAM	4.6(220)	-	$287	2.5y	5	6	32
Milient	4.5(88)	-	$255	4.1y	24	-	33
Asure	4.2(284)	-	$216	3.3y	-	1	35
WinTeam	4.4(123)	-	$153	3.4y	-	-	31
CalamariAd	4.7(608)	-	$77	1.1y	14	-	36
PurelyHR	4.5(440)	-	$71	1.9y	10	-	33
TimeOut	4.5(41)	-	$71	1.9y	10	-	33
Findmyshift	4.6(1,185)	-	$58	4.6y	-	-	35
Agendrix	4.8(212)	$3.1M	$44	3.8y	12	-	48
Time Tracker	4.4(3,021)	-	$44	2.7y	24	4	34
TimeCamp	4.7(599)	$260k	$10	4.6y	24	3	51
Bizneo HR	4.8(239)	-	-	4.6y	24	4	-
TimeLog	4.3(68)	$15M	-	0.7y	24	4	-
Fluida	4.4(76)	$440k	-	1.9y	8	1	-
Shiftbase	4.4(215)	-	-	4.6y	24	4	-
Employment Hero	4.4(239)	$610M	-	4.4y	24	3	-
Skello	4.3(23)	$52M	-	4.6y	24	-	-
actiTIME	4.6(111)	-	-	1.3y	-	-	-
PrimePay	4.0(381)	-	-	0.7y	24	3	-
Avaza	4.6(475)	-	-	4.6y	-	1	-
Guardhouse	4.9(24)	$850k	-	1.3y	24	-	-
edays	4.7(139)	-	-	3.0y	-	-	-
Aplano	4.8(113)	-	-	4.6y	-	-	-
uAttend StaffingAd	3.5(2)	-	-	3.0y	-	2	-
uAttendAd	4.5(456)	-	-	3.0y	-	2	-
Kelio	3.9(8)	$1.1M	-	3.6y	15	2	-
Workforce.com	4.7(41)	-	-	1.1y	7	1	-
todo.vu	4.4(49)	-	-	2.5y	-	-	-
TimeTrakGO	4.7(195)	-	-	2.6y	-	4	-
Netchex	4.5(165)	-	-	1.9y	17	1	-
Unifocus	4.5(80)	-	-	2.9y	24	2	-
WorkforceHub	4.4(88)	-	-	3.0y	-	-	-
Janitorial Manager	4.6(51)	-	-	4.6y	-	2	-
WebHRAd	4.3(537)	-	-	1.3y	-	-	-
Celayix	4.6(90)	-	-	1.3y	17	4	-
Sling	4.6(208)	$1.8M	-	-	-	-	-
Everhour	4.7(432)	-	-	2.0y	-	1	-
IDEAbloxAd	4.6(179)	-	-	-	-	1	-
tugesto	4.5(13)	$690k	-	4.2y	-	-	-
Traqq	4.9(111)	-	-	-	-	-	-
ClockIt	4.6(132)	-	-	-	14	3	-
GoCo	4.4(116)	$32M	-	-	-	-	-
Altametrics	4.6(30)	-	-	-	-	-	-
Trackabi	4.7(217)	-	-	2.3y	-	2	-
WorkTime	4.5(153)	-	-	-	9	1	-
eScheduleAd	4.8(77)	-	-	-	-	-	-
Timesheets.com	4.7(849)	-	-	-	-	2	-
RazorSync	4.3(487)	-	-	3.9y	-	4	-
Hourly	4.8(114)	$39M	-	-	3	2	-
Peoplelink	4.6(45)	-	-	4.3y	23	3	-
QPlantAd	4.4(13)	-	-	-	-	-	-

PPC playbook- keywords the incumbents bid on - copy these (bidders = how many incumbents compete)

Keyword	CPC	Bidders	Sample landing page
jibble	$12.73	3	www.jibble.io/
time tracker	$5.51	3	journyx.com/
time doctor	$6.34	3	use.timedoctor.com/
timedoctor	$6.34	3	www.timedoctor.com/
employee time clock program	$20.06	3	www.workyard.com/lp/time-card-app
homebase scheduling	$7.48	3	www.joinhomebase.com/solutions
connect team	$6.66	3	www.clockshark.com/comparisons/clockshark-vs-connecteam
clockify	$1.50	3	clockify.me/lp/home
staff scheduling app	$13.58	3	www.joinhomebase.com/free-employee-scheduling-app-lp
schedule maker	$3.03	3	clockify.me/lp/employee-scheduling-software
time clock for employees app	$16.34	3	www.workyard.com/lp/gps-time-clock-app
connecteam	$6.50	3	clockify.me/lp/home
paycomonline	$5.45	3	fingercheck.com/industries/manufacturing-supplychain-logistics/
toggle tracker	$2.12	2	www.timecamp.com/
bamboo hr	$26.72	2	go.paychex.com
teramind	$16.61	2	www.monitask.com/en/
nowsta	$0.97	2	www.nowsta.com/
hrm software	$36.55	2	visit.isolvedhcm.com/plp/hcm-demo
insightful	$8.65	2	www.insightful.io/
payroll	$34.03	2	www.paycom.com/learn-more/why-paycom/

Keyword universe- to bid on / rank for

Keyword	Volume	CPC	Diff
time calculator	550,000	$1	84
hours calculator	201,000	$3	82
time card calculator	110,000	$3	61
hour calculator	90,500	$3	79
time clock calculator	90,500	$2	66
timecard calculator	60,500	$3	62
clockify	49,500	$2	66
time clock	49,500	$2	85
figure time card	40,500	$3	63
timesheet calculator	40,500	$3	65
work hours calculator	40,500	$2	78
time sheet calculator	33,100	$2	63

Common complaints- recurring incumbent review cons = product gaps to exploit

Occasional technical glitches3×

Frequent technical glitches3×

Frequent glitches and slowdowns2×

Limited mobile functionality2×

Delayed and excessive notifications1×

Email notification limitations1×

Complicated breaks and leave handling1×

Frequent bugs and unresolved glitches1×

Ad creatives- live Google Search ads the incumbents run - copy the angles

BambooHR bamboohr.com

HR, Payroll & Benefits

Manage Employee Data & Files — Our easy-to-use HR software frees up time for what matters most: people! Get a demo here.

All Your HR Systems In One

#1 Rated HR Software — One platform for hiring, onboarding, tracking time, managing employee data, and more. BambooHR...

Easy Employee Time Tracking

Time Tracking Simplified — With BambooHR, say goodbye to inaccurate payroll runs or confusing systems. Easily log and edit...

The Best Recruiting Platform

Faster, Smarter Hiring — Recruit the best people and create a fantastic hiring experience.

Paycom paycom.com

Paycom

Payroll of the Future — HR and business payroll software that frees teams from endless administrative burdens. Mobile App.

Gusto gusto.com

Gusto Payroll | Online HR Services

Gusto Is Simple. We Make Payroll, Hr, And Benefits Simple. See How Gusto Stacks Up Against Other Payroll Providers. Browse Resources. Read News. Data-Backed Guidance.

Gusto offers payroll, benefits and everything else

Gusto | Online HR Services: Payroll, Benefits and everything else

Gusto Login® - Official Site

Online Payroll Services — Gusto: Online Payroll & HR Solutions | #1 in Satisfaction Score. Browse Resources. Gusto Is Simple. We Make Payroll, HR, And Benefits Simple. Read News. Data-Backed Guidance.

Payroll & HR services | All in one platform

Gusto streamlines HR, benefits, and compliance for multi-location businesses—all in one platform

TriNet HR Plus trinet.com

TriNet for Small Business | PEO for Small Businesses

Top-Rated by SMBs for Customer Support, Payroll Capabilities, Benefits Options, & More

Small Business HR Solutions | HR Outsourced Services

HR Consulting. Benefit Options. Payroll. Risk Mitigation. Mobile App. Need Your HR Function Up & Running Quickly? TriNet's PEO Solution is a Great Option.

TriNet for Small Business | Small Business PEO

Top-Rated by SMBs for Customer Support, Payroll Capabilities, Benefits Options, & More

PEO for Small Businesses

TriNet — Offer Big Company Benefits That Help Attract & Retain Top Talent. HR Simplified, Time Amplified with TriNet's PEO Solution.

7shifts 7shifts.com

Free Scheduling for Teams - Automatically Fill Shifts

Make last-minute shift changes painless. Employees love the 7shifts mobile app.

7shifts Team Management | Perfect for Restaurant Owners

7shifts is trusted by 1.5M+ restaurant pros for scheduling, payroll, tip management & more. Made for FOH & BOH teams, 7shifts improves...

Download Restaurant Checklists - Free Restaurant Template

Downloadable Restaurant Management Templates & Resources. Download the free restaurant server checklist template to improve server accountability.

Free Restaurant Spreadsheets

Download Restaurant Template — Download your free customizable restaurant template to enhance accountability. Full collection of scheduling and restaurant management resources to grow your restaurant. Fully Free For 14 Days.

UKG Pro ukg.com

UKG Workforce Management

Workforce Management Software — Workforce management built for your front line. And your bottom line. Lead with confidence using...

Kronos is Now UKG

HR, Pay & Workforce Management — Workforce management built for your front line. And your bottom line. Match the right people to...

UKG: Workforce Understanding - The UKG Operating Platform

Put workforce understanding to work with HR, pay, and workforce management tools.

UKG Pro ukg.com

UKG Workforce Management

Workforce Management Software — Workforce management built for your front line. And your bottom line. Lead with confidence using...

Kronos is Now UKG

HR, Pay & Workforce Management — Workforce management built for your front line. And your bottom line. Match the right people to...

UKG: Workforce Understanding - The UKG Operating Platform

Put workforce understanding to work with HR, pay, and workforce management tools.

Paycor paycor.com

Paycor® HR & Payroll Solutions

Easy Employee Self-Service — Paycor®'s Full Suite Of HR Solutions Modernizes How Organizations Manage Their People. See...

Payroll & Time Keeper Software

Time Management — Easily Manage Time & Attendance, Payroll & HR on One Unified Platform.

Risk: Gusto is the entrenched leader ($796M raised), authority 63 - wedge in rather than attack head-on.

Sources: Capterra profiles + reviews · SEMrush demand / spend / paid keywords / authority / momentum · Apollo funding. Incumbent rollups exclude domains appearing in >25 categories. Capterra category ↗