Time Tracking

- launch briefHot channel

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Opportunity score

CPC (real)

$20

Active Google advertisers

110

LinkedIn advertisers

Pixel advertisers

Avg ad tenure

2.9 yr

Incumbent ad spend/mo

$9.9M

Spend momentum

+65%

SEO difficulty

Avg incumbent funding

$113M

Incumbents (130)- genuine category specialists - cross-listed generic tools excluded

Product	Rating	Funding	Ad spend/mo	Google ads	LinkedIn	Channels	Authority
BambooHRAd	4.6(3,426)	-	$2.6M	2.2y	24	2	60
RUN Powered by ADP	4.6(1,407)	-	$2.4M	4.1y	-	-	82
ADP Workforce Now	4.4(7,202)	-	$2.4M	4.1y	-	-	82
PaylocityAd	4.3(1,839)	-	$830k	3.5y	24	-	69
8am MyCase	4.6(790)	$193M	$671k	2.9y	-	-	47
Justworks	4.6(739)	-	$647k	2.2y	24	2	49
FreshBooks	4.5(4,515)	$454M	$539k	3.8y	21	5	53
GustoAd	4.6(4,204)	$796M	$382k	4.0y	24	-	63
7shifts	4.7(1,211)	$125M	$192k	3.8y	4	5	46
UKG Ready	4.2(1,133)	-	$185k	0.6y	-	2	54
Paycor	4.3(3,038)	$718M	$167k	4.6y	13	5	62
Rocketlane	4.7(127)	$105M	$123k	2.4y	24	4	37
Litify	4.4(138)	$59M	$119k	3.2y	24	3	34
ActivTrak	4.5(591)	$78M	$117k	4.6y	24	1	42
Clockify	4.8(9,242)	-	$99k	1.1y	-	1	63
Genius	4.5(185)	-	$95k	2.9y	2	1	45
When I WorkAd	4.5(1,291)	$224M	$82k	4.6y	-	5	48
Teamwork.com	4.5(938)	$70M	$70k	3.6y	24	-	52
Scoro	4.5(262)	-	$62k	1.0y	24	3	39
HomebaseAd	4.6(1,147)	$198M	$39k	3.2y	-	1	55
Dayforce HCM	4.3(1,060)	-	$36k	1.6y	-	-	51
Teramind	4.7(95)	$6.0M	$34k	0.7y	17	4	42
Productive	4.6(106)	-	$31k	3.2y	2	-	44
TimeClock PlusAd	4.4(271)	-	$29k	2.4y	-	5	41
Hubstaff	4.5(1,604)	-	$29k	3.0y	24	1	52
Mango Practice ManagementAd	3.8(60)	-	$29k	1.5y	24	2	28
Buddy Punch	4.8(1,124)	-	$27k	3.0y	-	-	40
Fingercheck	4.5(64)	$115M	$27k	3.7y	24	5	39
InsightfulAd	4.8(180)	$453k	$24k	2.1y	-	2	40
PracticePanther Legal SoftwareAd	4.7(524)	$3.5M	$24k	3.9y	-	4	40
ProjectworksAd	4.7(148)	$20M	$23k	4.1y	24	1	32
BigTime	4.6(658)	$119M	$22k	1.4y	24	4	41
ClockShark	4.7(1,910)	-	$22k	2.9y	-	5	40
KantataAd	4.2(627)	$111M	$21k	2.9y	24	4	39
Firm360	4.7(159)	-	$19k	3.8y	24	6	51
TimeSolvAd	4.5(110)	-	$15k	1.6y	-	3	35
Paychex Flex	4.2(1,799)	-	$11k	2.8y	-	6	67
Deputy	4.6(772)	$143M	$8k	1.6y	24	3	47
HotSchedules	4.4(461)	$27M	$7k	2.4y	-	-	46
BusyBusyAd	4.5(441)	$9.8M	$7k	2.8y	5	6	39
isolved	3.9(646)	-	$6k	4.6y	20	4	49
Bill4TimeAd	4.8(207)	-	$6k	2.8y	24	4	35
Float	4.5(1,619)	-	$4k	1.1y	12	-	47
Time Doctor	4.5(545)	-	$4k	1.8y	24	-	45
Jibble	4.8(1,704)	$3.8M	$4k	1.5y	-	-	47
Journyx Time and AttendanceAd	4.6(11)	-	$3k	3.1y	15	-	29
JournyxAd	4.1(36)	-	$3k	3.1y	15	-	29
Toggl Track	4.7(2,585)	-	$3k	2.0y	-	2	51
QGenda	4.2(68)	$2.5M	$3k	3.5y	22	4	48
ShiftWizard	4.4(723)	-	$3k	2.5y	-	-	54
Quire	4.7(387)	-	$2k	4.6y	17	-	39
Monograph	4.5(236)	$51M	$2k	2.8y	24	3	41
Paymo	4.7(686)	-	$2k	4.6y	-	1	44
Workamajig	3.8(351)	-	$2k	4.6y	11	1	36
DeskTime	4.5(526)	-	$2k	3.4y	24	1	39
Monitask	4.8(161)	-	$1k	1.2y	-	1	36
LeanLaw	4.7(92)	$5.5M	$1k	4.6y	4	5	34
PROCAS AccountingAd	4.8(9)	-	$1k	2.6y	-	1	28
Workyard	4.7(102)	$11M	$1k	3.2y	24	4	36
OnTheClock	4.7(740)	-	$947	0.6y	-	-	48
BQE CORE Suite	4.5(785)	-	$918	1.5y	-	2	35
Ubeya	4.6(124)	$16M	$834	3.0y	23	2	30
Resource GuruAd	4.7(540)	$1.1M	$816	3.1y	17	-	40
TalentDesk.io	4.2(5)	-	$766	2.6y	24	-	28
NowstaAd	4.9(283)	$126M	$312	1.0y	24	2	32
AssessTEAM	4.6(220)	-	$287	2.5y	5	6	32
Milient	4.5(88)	-	$255	4.1y	24	-	33
Asure	4.2(284)	-	$216	3.3y	-	1	35
MeisterTask	4.7(1,157)	-	$86	4.6y	-	1	44
Planisware OrchestraAd	4.2(19)	-	$78	2.0y	-	2	38
Calamari	4.7(608)	-	$77	1.1y	14	-	36
TimeOut	4.5(41)	-	$71	1.9y	10	-	33
Agendrix	4.8(212)	$3.1M	$44	3.8y	12	-	48
Time Tracker	4.4(3,021)	-	$44	2.7y	24	4	34
WiseTimeAd	4.7(58)	-	$31	4.6y	10	-	25
TimeCamp	4.7(599)	$260k	$10	4.6y	24	3	51
Bizneo HR	4.8(239)	-	-	4.6y	24	4	-
Employment Hero	4.4(239)	$610M	-	4.4y	24	3	-
Shiftbase	4.4(215)	-	-	4.6y	24	4	-
TimeLog	4.3(68)	$15M	-	0.7y	24	4	-
Fluida	4.4(76)	$440k	-	1.9y	8	1	-
Runn	4.8(33)	$1.4M	-	4.2y	5	1	-
Skello	4.3(23)	$52M	-	4.6y	24	-	-
Elorus	4.9(323)	$50k	-	4.6y	1	3	-
FURIOUS	4.4(91)	-	-	4.5y	24	1	-
Rexx Systems	3.9(37)	-	-	3.7y	24	1	-
My Hours	4.8(986)	-	-	4.6y	-	2	-
awork	4.7(40)	$7.5M	-	2.7y	24	2	-
ToolTime	3.9(31)	$61M	-	4.6y	-	-	-
actiTIMEAd	4.6(111)	-	-	1.3y	-	-	-
FreeAgent	4.5(179)	-	-	4.6y	24	2	-
Avaza	4.6(475)	-	-	4.6y	-	1	-
Auris	4.3(101)	-	-	3.5y	-	2	-
edays	4.7(139)	-	-	3.0y	-	-	-
Aplano	4.8(113)	-	-	4.6y	-	-	-
GuardhouseAd	4.9(24)	$850k	-	1.3y	24	-	-
uAttend	4.5(456)	-	-	3.0y	-	2	-
Kelio	3.9(8)	$1.1M	-	3.6y	15	2	-
Amberlo	4.7(110)	$1.4M	-	4.6y	-	1	-
Leave Dates	4.8(388)	-	-	2.7y	-	-	-
Die Agenturverwaltung	4.8(9)	-	-	2.7y	-	-	-
Workforce.com	4.7(41)	-	-	1.1y	7	1	-
todo.vuAd	4.4(49)	-	-	2.5y	-	-	-
TimeTrakGO	4.7(195)	-	-	2.6y	-	4	-
BCS	4.7(74)	-	-	0.6y	-	-	-
Unifocus	4.5(80)	-	-	2.9y	24	2	-
WorkforceHubAd	4.4(88)	-	-	3.0y	-	-	-
WebHR	4.3(537)	-	-	1.3y	-	-	-
Clientary	4.7(100)	-	-	3.7y	-	-	-
CelayixAd	4.6(90)	-	-	1.3y	17	4	-
Redmine	4.1(177)	-	-	-	-	1	-
FunctionFox	4.5(198)	-	-	0.1y	15	1	-
Trackabi	4.7(217)	-	-	2.3y	-	2	-
Timecount Software	4.5(2)	-	-	-	-	-	-
Timesheets.com	4.7(849)	-	-	-	-	2	-
Rocket Matter	4.4(204)	-	-	1.0y	24	2	-
Agiled	4.7(350)	-	-	-	-	-	-
Hourly	4.8(114)	$39M	-	-	3	2	-
Peoplelink	4.6(45)	-	-	4.3y	23	3	-
Invoice2go	4.3(272)	$705M	-	-	-	-	-
Sling	4.6(208)	$1.8M	-	-	-	-	-
VOGSY	4.6(25)	-	-	0.4y	11	1	-
Everhour	4.7(432)	-	-	2.0y	-	1	-
Indy	4.7(103)	$4.0M	-	-	-	5	-
TimogixAd	4.9(17)	-	-	-	-	-	-
tugesto	4.5(13)	$690k	-	4.2y	-	-	-
Traqq	4.9(111)	-	-	-	-	-	-
ClockIt	4.6(132)	-	-	-	14	3	-
OpenProject	4.6(188)	-	-	-	1	-	-
TalentHR	4.8(64)	-	-	-	-	-	-

PPC playbook- keywords the incumbents bid on - copy these (bidders = how many incumbents compete)

Keyword	CPC	Bidders	Sample landing page
teramind	$16.61	4	www.monitask.com/en/
insightful	$8.65	4	www.insightful.io/
timedoctor	$6.34	4	www.timedoctor.com/
hubstaff	$5.93	4	hubstaff.com/
kantata	$19.80	4	www.kantata.com/lp/learn-more
gusto	$16.61	3	www.paylocity.com/why-paylocity/compare/paylocity-vs-rippling/
time tracker	$5.51	3	journyx.com/
time doctor	$6.34	3	use.timedoctor.com/
adp payroll	$47.74	3	fingercheck.com/get-started-with-fingercheck/
consultant management system	$4.22	3	www.bigtime.net/industries/consulting/
harvestapp	$4.44	3	get.resourceguruapp.com/ga/vs-harvest/
scheduling app	$7.63	3	www.fourth.com/feature/hotschedules
schedule app	$7.63	3	www.qgenda.com/provider-scheduling-software-learn-more/
payroll services for small business	$96.37	3	www.freshbooks.com/payroll-software
activtrak	$20.67	3	hubstaff.com/hubstaff-vs-activtrak
homebase scheduling	$7.48	3	www.joinhomebase.com/solutions
homebase app	$5.94	3	www.joinhomebase.com/solutions
connect team	$6.66	3	www.clockshark.com/comparisons/clockshark-vs-connecteam
staff scheduling app	$13.58	3	www.joinhomebase.com/free-employee-scheduling-app-lp
gusto payroll	$27.22	3	gusto.com/invite/company-referral

Common complaints- recurring incumbent review cons = product gaps to exploit

Frequent technical glitches5×

Occasional technical glitches3×

Frequent slowdowns and glitches3×

Limited mobile functionality3×

Frequent glitches and slowdowns2×

Cost concerns for teams1×

Recurring technical disruptions1×

Limited bank account integration1×

Ad creatives- live Google Search ads the incumbents run - copy the angles

BambooHR bamboohr.com

HR, Payroll & Benefits

Manage Employee Data & Files — Our easy-to-use HR software frees up time for what matters most: people! Get a demo here.

All Your HR Systems In One

#1 Rated HR Software — One platform for hiring, onboarding, tracking time, managing employee data, and more. BambooHR...

Easy Employee Time Tracking

Time Tracking Simplified — With BambooHR, say goodbye to inaccurate payroll runs or confusing systems. Easily log and edit...

The Best Recruiting Platform

Faster, Smarter Hiring — Recruit the best people and create a fantastic hiring experience.

ADP Workforce Now adp.com

Run Powered By ADP®

Run Payroll For Small Business — Discover ADP® Payroll, Benefits, Insurance, Time, Talent, HR, & More. Run Payroll Faster & Easier...

Time Clock Systems

Online Employee Time Tracking — Fast, Easy, & Affordable Small Business Time Tracking By ADP®. Get 3 Months Free Payroll!

Workers' Comp Insurance | Pay-As-You-Go With ADP®

Fast & Easy Workers' Comp Insurance For Your Company. Get A Quote Through ADPIA! Discover...

Wage Garnishment Management

ADP Wage Garnishment — Improve Efficiency and Reduce Burdens of Wage Garnishment Processing For Your Business.

ADP Workforce Now adp.com

Run Powered By ADP®

Run Payroll For Small Business — Discover ADP® Payroll, Benefits, Insurance, Time, Talent, HR, & More. Run Payroll Faster & Easier...

Time Clock Systems

Online Employee Time Tracking — Fast, Easy, & Affordable Small Business Time Tracking By ADP®. Get 3 Months Free Payroll!

Workers' Comp Insurance | Pay-As-You-Go With ADP®

Fast & Easy Workers' Comp Insurance For Your Company. Get A Quote Through ADPIA! Discover...

Wage Garnishment Management

ADP Wage Garnishment — Improve Efficiency and Reduce Burdens of Wage Garnishment Processing For Your Business.

Paylocity paylocity.com

Your Payroll. Our Priority - Online HR & Payroll Services

Award winning software that employers & employees love.

Online HR & Payroll Services

All-in-One HR Payroll Software — Award winning software that employers & employees love.

Your Payroll. Our Priority

Companies Prefer Paylocity — Connect the dots between employees, leaders, and the business with the right HR technology

HR & Payroll - Paylocity®

Ranked #1 Best HR Software — We create great software to solve today's HR challenges and anticipate tomorrow's needs

8am MyCase mycase.com

MyCase Case Management

Legal Case Management — Manage cases, billing, and clients in one workspace built for law firms with MyCase. Keep...

MyCase - Legal Software

Accessible Anytime, Any Place — Track, Manage, & Convert More Prospects Into Clients With MyCase Legal Software. With MyCase...

MyCase Case Software | Legal Case Management

See how MyCase helps your firm stay organized and bill faster. Book a demo. Manage cases...

Legal Invoicing Software

Built for Law Firm Billing — Lawyer billing software that helps firms capture time and bill clients faster. Legal billing systems...

Justworks justworks.com

Small Business Health Plans | Priced for Small Businesses

Top-notch benefits, payroll, and HR tools for your small business through Justworks PEO. Benefits access, payroll, HR, & compliance - all seamlessly...

Small Business Health Plans

Priced for Small Businesses — Top-notch benefits, payroll, and HR tools for your small business through Justworks PEO. Benefits access, payroll, HR, & compliance - all seamlessly managed from one place. Competitive rates.

FreshBooks freshbooks.com

Free Invoice Generator: Create Professional Invoices Effortlessly

The Free Invoice Generator Is A Simple, User-Friendly Tool. Create Professional-Looking Invoices Right Out Of The Gate With Customization Options.

Quick Online Alternative - For Small Business Owners

Online Accounting Software Difficult? Business Owners Find FreshBooks Easier to Use.

Gusto gusto.com

Gusto Payroll | Online HR Services

Gusto Is Simple. We Make Payroll, Hr, And Benefits Simple. See How Gusto Stacks Up Against Other Payroll Providers. Browse Resources. Read News. Data-Backed Guidance.

Gusto offers payroll, benefits and everything else

Gusto | Online HR Services: Payroll, Benefits and everything else

Gusto Login® - Official Site

Online Payroll Services — Gusto: Online Payroll & HR Solutions | #1 in Satisfaction Score. Browse Resources. Gusto Is Simple. We Make Payroll, HR, And Benefits Simple. Read News. Data-Backed Guidance.

Payroll & HR services | All in one platform

Gusto streamlines HR, benefits, and compliance for multi-location businesses—all in one platform

Risk: Gusto is the entrenched leader ($796M raised), authority 63 - wedge in rather than attack head-on.

Sources: Capterra profiles + reviews · SEMrush demand / spend / paid keywords / authority / momentum · Apollo funding. Incumbent rollups exclude domains appearing in >25 categories. Capterra category ↗