Video Conferencing
- launch briefRisingOpportunity score
64
CPC (real)
$17
Active Google advertisers
25
LinkedIn advertisers
13
Pixel advertisers
16
Avg ad tenure
3.1 yr
Incumbent ad spend/mo
$838k
Spend momentum
+92%
SEO difficulty
81
Avg incumbent funding
$2.7B
Incumbents (31)- genuine category specialists - cross-listed generic tools excluded
| Product | Rating | Funding | Ad spend/mo | Google ads | Channels | Authority | |
|---|---|---|---|---|---|---|---|
| 4.5(602) | $540M | $558k | 4.6y | - | 6 | 63 | |
| 4.7(24,103) | $34B | $114k | 1.9y | 21 | - | 78 | |
| 4.3(1,333) | - | $96k | 3.3y | - | - | 76 | |
| 4.8(627) | - | $42k | 1.5y | 24 | - | 45 | |
| 3.9(277) | - | $9k | 1.9y | - | 1 | 42 | |
| 4.4(171) | $194M | $8k | 3.2y | 24 | - | 42 | |
| 4.7(244) | - | $4k | 4.6y | - | 3 | 38 | |
| 4.3(100) | - | $3k | 0.5y | 20 | 1 | 33 | |
| 4.8(378) | - | $1k | 4.5y | - | - | 46 | |
| 4.6(69) | - | $1k | 4.6y | - | - | 47 | |
| 4.5(376) | - | $254 | 2.5y | - | - | 46 | |
| 4.4(189) | $53M | $176 | 2.2y | 1 | 5 | 35 | |
| 4.4(212) | - | $158 | 2.3y | 3 | 3 | 36 | |
| 4.7(398) | $35M | $126 | 4.1y | 24 | - | 52 | |
| 4.3(6) | $5.0M | $122 | 4.6y | 24 | 3 | 45 | |
| 4.5(117) | $14M | $57 | 2.5y | 24 | 2 | 56 | |
| 4.5(179) | - | $53 | 4.6y | 24 | 1 | 41 | |
| 4.4(1,351) | - | - | 4.6y | - | 1 | - | |
| 4.6(80) | $1.7M | - | 3.8y | 24 | - | - | |
| 4.7(215) | $140k | - | 4.6y | - | 4 | - | |
| 4.4(7,402) | $50M | - | 5.1y | - | 6 | - | |
| 4.0(320) | - | - | 1.2y | - | - | - | |
| 4.2(442) | $163M | - | 3.1y | - | 3 | - | |
| 4.2(80) | - | - | - | - | - | - | |
| 4.4(205) | - | - | - | - | - | - | |
| 4.8(109) | - | - | - | - | 1 | - | |
| 4.2(66) | - | - | - | - | - | - | |
| 4.5(224) | - | - | 0.7y | 1 | 1 | - | |
| 4.7(82) | $890k | - | 1.1y | 1 | 3 | - | |
| 3.9(29) | $16M | - | - | - | - | - | |
| 4.7(26) | - | - | - | - | - | - |
PPC playbook- keywords the incumbents bid on - copy these (bidders = how many incumbents compete)
Keyword universe- to bid on / rank for
| Keyword | Volume | CPC | Diff |
|---|---|---|---|
| download zoom video communications | 18,100 | $1 | 97 |
| life size | 14,800 | $2 | 57 |
| jits | 12,100 | $35 | 34 |
| zoom link | 12,100 | $1 | 94 |
| jitsi | 9,900 | $1 | 84 |
| jitsi meet | 9,900 | $1 | 85 |
| jitsimeetjs | 8,100 | $1 | 24 |
| meetings | 8,100 | $3 | 90 |
| video conferencing | 6,600 | $8 | 78 |
| video conferencing services | 6,600 | $7 | 76 |
| download zoom.com | 5,400 | $1 | 95 |
| lifesize | 5,400 | $2 | 51 |
Common complaints- recurring incumbent review cons = product gaps to exploit
Ad creatives- live Google Search ads the incumbents run - copy the angles
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Risk: Slack is the entrenched leader ($34B raised), authority 78 - wedge in rather than attack head-on.
Sources: Capterra profiles + reviews · SEMrush demand / spend / paid keywords / authority / momentum · Apollo funding. Incumbent rollups exclude domains appearing in >25 categories. Capterra category ↗