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Opportunities

VoIP

- launch briefMarginal

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Opportunity score

61

CPC (real)

$15

Active Google advertisers

37

LinkedIn advertisers

22

Pixel advertisers

26

Avg ad tenure

3.1 yr

Incumbent ad spend/mo

$3.2M

Spend momentum

+5%

SEO difficulty

42

Avg incumbent funding

$364M

Incumbents (45)- genuine category specialists - cross-listed generic tools excluded

ProductRatingFundingAd spend/moGoogle adsLinkedInChannelsAuthority
Five9
4.2(481)-$574k4.4y24351
Dialpad AI Meetings
4.5(602)$540M$558k4.6y-663
Dialpad
4.2(562)$540M$558k4.6y-663
Genesys Cloud CX
4.3(262)$3.6B$493k3.9y--49
Aircall
4.2(459)$226M$439k4.6y24660
8x8 Contact Center
4.3(47)-$264k1.7y--50
8x8 Work
4.1(309)-$264k1.7y--50
Nextiva
4.6(916)$200M$189k1.3y24655
Grasshopper
4.3(358)$162M$182k2.9y12-53
Ooma Office
4.4(248)-$175k4.6y--55
CloudTalk
4.4(268)$32M$109k4.6y24646
Quo
4.2(63)$9.8M$93k2.9y-552
3CX
4.4(465)-$59k4.6y24251
Emitrr
4.8(147)$4.2M$27k2.8y-335
800.com
4.7(330)$77M$19k4.6y19541
Talkdesk
4.5(733)$491M$11k4.6y24-43
Readymode
4.6(142)$2.9M$10k3.3y24531
Telnyx Suite
4.8(195)$3.1M$9k3.3y--48
Gladly
4.8(139)$193M$4k1.3y24437
Callture
4.8(32)-$4k3.8y--38
CallTools
4.8(156)-$4k3.7y--33
Unitel Voice
4.5(63)-$2k1.1y-243
Convoso
4.5(387)-$2k1.5y24638
Ringover
4.7(870)$39M$6812.4y24148
VoIP.ms
4.8(698)-$5503.6y-335
FreeConferenceCall.com
4.5(376)-$2542.5y--46
Wildix
4.7(209)-$1730.4y24-36
Microcall
4.6(18)-$1092.3y24221
VXT
4.7(39)$3.3M$1083.2y24531
Phonexa
5.0(75)-$710.8y24131
uContact
4.5(81)$1.4B$53.7y-338
Acefone
4.6(135)--1.6y24--
Intermedia Unite
4.7(188)--4.3y-1-
Webex Suite
4.4(7,402)$50M-5.1y-6-
Squaretalk
4.9(102)--4.5y24--
Kixie PowerCall
4.6(294)--4.6y-4-
Vonage Business Communications
4.0(320)--1.2y---
OnSIP
4.7(78)$9.8M-3.9y2--
Jitsi
4.2(80)------
UJET
4.6(140)$183M--12--
11Sight
4.7(82)$890k-1.1y13-
VoIPstudio
4.7(55)--4.2y243-
InfoFlo
4.5(97)------
RingByName
4.6(69)----1-
Global Call Forwarding
4.9(54)----3-

PPC playbook- keywords the incumbents bid on - copy these (bidders = how many incumbents compete)

KeywordCPCBiddersSample landing page
ringcentral$16.484www.nextiva.com/compare/ringcentral-vs-nextiva
grasshopper$9.184grasshopper.com/offer/direct
dialpad$22.354www.dialpad.com/pricing/
talkdesk$12.073www.talkdesk.com/request-demo/
voip$13.623www.3cx.com/phone-system/
toll free number$8.993www.unitelvoice.com/
open phone$14.163www.quo.com/paid/modern-phone-system
genesys$20.783www.genesys.com/explore/genesys-cloud-cx
five9$14.933www.five9.com/products/pricing
grass hopper$9.183grasshopper.com/offer/direct
call center software$31.473www.dialpad.com/dp/ai-contact-center/
voip providers$21.953www.3cx.com/phone-system/
vonage business$26.893www.dialpad.com/competitors/dialpad-vs-vonage/
3cx phone system$5.802www.wildix.com/us/become-a-partner/
openphone$14.162www.quo.com/paid/modern-phone-system
dial toll free$1.992www.callture.com/tollfree/
ring central$16.482www.dialpad.com/dp/ai-contact-center/
numbers 800$14.752www.callture.com/tollfree/
ringcentral pricing$21.462emitrr.com/emitrr-vs-ringcentral/
vonage$12.782www.nextiva.com/x/vonage-vs-nextiva

Common complaints- recurring incumbent review cons = product gaps to exploit

Frequent technical glitches7×
Unstable call connectivity2×
Frequent technical glitches and delays1×
Challenging contract and billing practices1×
Limited and unreliable texting features1×
Unresponsive customer service1×
Noticeable call and audio lag1×
Inconsistent audio performance1×

Ad creatives- live Google Search ads the incumbents run - copy the angles

Five9 five9.com

Next Gen Call Center Software

Customer Focused Support — See Why Customers Switch & Stay with Five9®. Grow Your...

Auto Dialer

Easy Setup, Affordable Cost — Five9®'s Advanced Dialer Options Allow Your Team to Maximize Productivity & Connections. Five9...

Five9 Call Center Solutions

Next Gen Call Center Software — See Why Customers Switch & Stay with Five9®.

Dialpad dialpad.com

Get a Virtual Number

Virtual Number +SMS +Meetings — Get a virtual phone number. Plus voice, text, and meetings on Android, iOS and desktop.

Get Virtual Number

Virtual Number +SMS +Meetings — Get a virtual phone number. Plus voice, text, and meetings on Android, iOS and desktop. Set up...

SMS, Voice, Video & More

The #1 Business Phone Solution — Switch to Dialpad for uninterrupted SMS, voice, video, and more—a platform you can rely on

Virtual Number +SMS +Meetings

5 Min Setup — 14 Days Free — Get a virtual phone number. Plus voice, text, and meetings on Android, iOS and desktop. Set up...

Dialpad dialpad.com

Get a Virtual Number

Virtual Number +SMS +Meetings — Get a virtual phone number. Plus voice, text, and meetings on Android, iOS and desktop.

Get Virtual Number

Virtual Number +SMS +Meetings — Get a virtual phone number. Plus voice, text, and meetings on Android, iOS and desktop. Set up...

SMS, Voice, Video & More

The #1 Business Phone Solution — Switch to Dialpad for uninterrupted SMS, voice, video, and more—a platform you can rely on

Virtual Number +SMS +Meetings

5 Min Setup — 14 Days Free — Get a virtual phone number. Plus voice, text, and meetings on Android, iOS and desktop. Set up...

Genesys Cloud CX genesys.com

Advanced AI To Solve Problems

Intuitive User-Friendly System — From advanced AI capabilities to omnichannel capabilities, see for yourself with a demo! Give your...

Best Call Center Software

Genesys Call Center Software — Top cloud call center software with advanced AI to solve any problem. Schedule a demo!

Genesys Call Center Software

Genesys Cloud® Call Center — Give your customers the support they deserve, revive your contact center today. Top cloud call...

Genesys Call Center Software - Best Call Center Software

Give your customers the support they deserve, revive your contact center today.

Aircall aircall.io

Try Aircall for Free Today

High-Quality Calls — With 100+ integrations, real-time analytics, and AI insights, start your free trial now.

Try Aircall For Free Today

Superior Call Quality — Easy setup. 24/7 support. 100+ integrations available. Get free access...

8x8 Work 8x8.com

8x8 Communication Platform

One Platform, Many Solutions — Discover 8x8's Comprehensive Suite of Unified Communication and Contact Center Products.

Global Voice, One Platform - Unify Voice, Chat & More

Get UC, CC & CPaaS all Native, Secure, and Ready to Grow with your Business. Get in Touch

Global Voice, One Platform | Unify Voice, Chat & More

AI Coaching, Smart Routing and Analytics, only with 8x8®'s Unified Platform. Find out More

Virtual Phone Number

Cloud-Based Virtual-Phone — 8x8® Offers Affordable VoIP Solutions for Businesses. Discover our Pricing Today. Get a Reliable...

8x8 Work 8x8.com

8x8 Communication Platform

One Platform, Many Solutions — Discover 8x8's Comprehensive Suite of Unified Communication and Contact Center Products.

Global Voice, One Platform - Unify Voice, Chat & More

Get UC, CC & CPaaS all Native, Secure, and Ready to Grow with your Business. Get in Touch

Global Voice, One Platform | Unify Voice, Chat & More

AI Coaching, Smart Routing and Analytics, only with 8x8®'s Unified Platform. Find out More

Virtual Phone Number

Cloud-Based Virtual-Phone — 8x8® Offers Affordable VoIP Solutions for Businesses. Discover our Pricing Today. Get a Reliable...

Nextiva nextiva.com

Nextiva® #1 VoIP Phone System - Get Up To 12 Months Free

Switch to Nextiva and get up to 12 months free with our limited time offer. Nextiva delivers...

Nextiva® #1 VoIP Phone System | Get Up To 12 Months Free

Switch to Nextiva and get up to 12 months free with our limited time offer.

Nextiva® #1 VoIP Phone System - Limited Time Offer

Switch to Nextiva and get up to 12 months free with our limited time offer.

Risk: Genesys Cloud CX is the entrenched leader ($3.6B raised), authority 49 - wedge in rather than attack head-on.

Sources: Capterra profiles + reviews · SEMrush demand / spend / paid keywords / authority / momentum · Apollo funding. Incumbent rollups exclude domains appearing in >25 categories. Capterra category ↗