North logoNorth
Opportunities

Wireframe

- launch briefMarginal

View category listings →

Opportunity score

24

CPC (real)

$4

Active Google advertisers

2

LinkedIn advertisers

1

Pixel advertisers

1

Avg ad tenure

3.8 yr

Incumbent ad spend/mo

$258k

Spend momentum

-66%

SEO difficulty

61

Avg incumbent funding

$19M

Incumbents (3)- genuine category specialists - cross-listed generic tools excluded

ProductRatingFundingAd spend/moGoogle adsLinkedInChannelsAuthority
Lucidchart
4.5(2,254)-$257k4.6y1167
Vani
--$7623.0y--74
Uizard
4.6(193)$19M-----

PPC playbook- keywords the incumbents bid on - copy these (bidders = how many incumbents compete)

KeywordCPCBiddersSample landing page
vanity fair subscription$4.001www.vanityfair.com/v2/offers/vfa01029
vanity fair digital subscription$7.801www.vanityfair.com/v2/offers/vfa01029
diagram$3.421www.lucidchart.com/pages/landing/diagram-software
visio$3.361www.lucidchart.com/pages/lucidchart-vs-visio
flow chart$3.301www.lucidchart.com/pages/landing/flowchart-software
draw io$2.291www.lucidchart.com/pages/lucidchart-vs-draw-io
flowchart$3.301www.lucidchart.com/pages/lucidchart-vs-visio
vanity fair subscriptions$3.101www.vanityfair.com/v2/offers/vfa01029
org chart$5.011www.lucidchart.com/pages/landing/org-charts-software
miro$0.811www.lucidchart.com/pages/lucidchart-vs-miro
organizational chart$5.011www.lucidchart.com/pages/landing/org-charts-software
vanity fair subscribe$4.001www.vanityfair.com/v2/offers/vfa01029
lucidchart$1.081www.lucidchart.com/pages
vanity fair gift subscription$5.871www.vanityfair.com/v2/offers/vfa01029
mind map$2.191www.lucidchart.com/pages/landing/mind-map-software
vanity fair print subscription$5.071www.vanityfair.com/v2/offers/vfa01029
microsoft visio$2.601www.lucidchart.com/pages/lucidchart-vs-visio
diagrams$3.421www.lucidchart.com/pages/landing/diagram-software
lucid chart$1.031www.lucidchart.com/pages/landing
mindmap$2.191www.lucidchart.com/pages/landing/mind-map-software

Common complaints- recurring incumbent review cons = product gaps to exploit

Limited customization and icon selection1×
Challenging connector manipulation1×
Sluggish performance with complex diagrams1×

Ad creatives- live Google Search ads the incumbents run - copy the angles

Lucidchart lucidchart.com

Online Floor Plan Creator

Diagram in Real-Time — Create Floorplans For Free, All While Collaborating In Real-Time With Your Team. Work visually, collaborate remotely, all in real time.

Floor Plan Maker

Diagram in Real-Time — Create Floorplans For Free, All While Collaborating In Real-Time With Your Team. Work visually, collaborate remotely, all in real time.

Vani vanityfair.com

Subscribe To Vanity Fair®

Vanity Fair® Subscription — Get 1 Year Of Digital Access For Only $4/ Month Plus Get An Exclusive Tote Bag. Experience High-Profile Interviews, Stunning Photography & More With Vanity Fair. $4/Month Digital Access.

Subscribe To Vanity Fair® | Available In Print & Digital

A New Chapter of Vanity Fair is Here. Subscribe Today For as Low as $4/Month. Experience High-Profile Interviews, Stunning Photography ...

Risk: Uizard is the entrenched leader ($19M raised) - wedge in rather than attack head-on.

Sources: Capterra profiles + reviews · SEMrush demand / spend / paid keywords / authority / momentum · Apollo funding. Incumbent rollups exclude domains appearing in >25 categories. Capterra category ↗