Niches
Identity Resolution & Customer Identity (CIAM) Platform
MarginalIT & Security - Customer identity and access management platforms that provide social login, SSO, and unified customer identity profiles across digital properties.
Demand context (from the categories these products live in): 16k monthly searches, ~$21 avg CPC, KD 42.
Opportunity reportOpportunity score
21
Products
14
Active Google advertisers
0
Persistent advertisers
0
Avg ad tenure
-
LinkedIn advertisers
0
Pixel advertisers
0
CPC (incumbents)
-
Incumbent ad spend/mo
-
Weighted rating
4.49
Products in this niche - 14, advertisers first
| Product | Rating | Reviews | Capterra ads | Google ads | Advertising for | LinkedIn ads | Channels | Ad spend/mo |
|---|---|---|---|---|---|---|---|---|
Ping IdentitysecondaryPing also offers CIAM for managing customer identity/profile data at scale. | 4.7 | 39 | - | - | - | - | - | - |
WSO2 Identity ServerWSO2 Identity Server is a market-leading open-source CIAM solution. | 4.3 | 32 | - | - | - | - | - | - |
OAuthOAuth provides user/identity management with social login, MFA, and permissions management. | 4.4 | 16 | - | - | - | - | - | - |
Sentry LoginSentry Login provides password-protected members-only access for websites. | 4.8 | 15 | - | - | - | - | - | - |
LoginRadiusLoginRadius is a leading CIAM platform. | 3.8 | 13 | - | - | - | - | - | - |
cidaascidaas is a cloud CIAM platform for customer identity and access management. | 4.9 | 10 | - | - | - | - | - | - |
SAP Customer Data CloudSAP Customer Data Cloud is a CIAM platform for unified customer identity. | 4.3 | 8 | - | - | - | - | - | - |
DruIDDruID is a CIAM platform focused on user acquisition, identification and activation. | 5.0 | 6 | - | - | - | - | - | - |
Amazon CognitoAmazon Cognito manages user sign-up/sign-in for web and mobile apps (CIAM). | 4.4 | 5 | - | - | - | - | - | - |
OneAllGDPR-compliant social login/SSO tool unifying customer identity across sites. | 3.8 | 4 | - | - | - | - | - | - |
Akamai Identity CloudJanrain/Akamai Identity Cloud is a CIAM platform for global enterprises. | 5.0 | 2 | - | - | - | - | - | - |
Azure Active Directory External IdentitiesAzure AD External Identities provides CIAM with SSO and MFA for external users. | 4.0 | 1 | - | - | - | - | - | - |
New User ApproveWordPress plugin for managing user registration approvals on websites. | 5.0 | 1 | - | - | - | - | - | - |
ReachFiveReachFive provides CIAM — registration, unified profiles, authentication, and data privacy. | 0.0 | 0 | - | - | - | - | - | - |