Niches
Secure Web Gateway & DNS Filtering
MarginalIT & Security - Cloud-delivered web filtering, DNS security, and secure web gateway platforms that block malicious sites, phishing, and enforce internet usage policies for distributed users.
Demand context (from the categories these products live in): 35k monthly searches, ~$21 avg CPC, KD 43.
Opportunity reportOpportunity score
51
Products
21
Active Google advertisers
1
Persistent advertisers
1
Avg ad tenure
2.0 yr
LinkedIn advertisers
1
Pixel advertisers
2
CPC (incumbents)
-
Incumbent ad spend/mo
-
Weighted rating
4.44
How incumbents advertise - shared playbook from their Google ad creatives (copy these)
Angles
AI-Powered SecurityBetter Than AntivirusReal-Time Threat BlockingNext-Level Cybersecurity
Offers / CTAs
Free TrialStart Free Trial Now15 Days FreeGet Free Removal
Value props
Block Malware & PhishingContent Filtering24/7 Customer SupportInstant DeploymentOnline Threat PreventionWeb Filtering Solution
Products in this niche - 21, advertisers first
| Product | Rating | Reviews | Capterra ads | Google ads | Advertising for | LinkedIn ads | Channels | Ad spend/mo |
|---|---|---|---|---|---|---|---|---|
GuardioGuardio is a browser-based web security extension blocking malicious sites in real-time. | 4.4 | 48 | - | 100100 active | 3.5y | - | 4 | - |
SafeDNSSafeDNS is DNS-based web filtering blocking botnets and phishing sites. | 4.7 | 35 | - | 5 | 0.4y | 11 | 3 | - |
OpenText Core DNS ProtectionOpenText Core DNS Protection filters DNS traffic to block malware and web threats. | 4.5 | 55 | - | - | - | - | - | - |
Lightspeed FilterLightspeed Filter is a cloud web filter protecting students with CIPA compliance. | 4.6 | 36 | - | - | - | - | - | - |
LinewizeLinewize/Classwize provides internet access control and web filtering for schools. | 3.6 | 35 | - | - | - | - | - | - |
WhaleboneWhalebone provides DNS security/filtering for telcos and critical infrastructure. | 5.0 | 10 | - | - | - | - | - | - |
Barracuda Web Security GatewayBarracuda Web Security Gateway is a web filtering/secure web gateway. | 4.6 | 9 | - | - | - | - | - | - |
DeledaoDeledao is an AI-powered K12 web filtering solution. | 4.4 | 9 | - | - | - | - | - | - |
GhosteryGhostery blocks trackers and ads for privacy protection. | 4.9 | 7 | - | - | - | - | - | - |
ScoutDNSScoutDNS is DNS filtering for inappropriate sites, malware, and ads. | 4.8 | 5 | - | - | - | - | - | - |
ContentKeeperContentKeeper provides cloud web filtering for schools and enterprises. | 4.0 | 1 | - | - | - | - | - | - |
Harmony BrowseEndpoint browser protection against web-based attacks. | 5.0 | 1 | - | - | - | - | - | - |
Securd DNS FirewallSecurd is a cloud DNS firewall providing real-time protection from malware/phishing. | 5.0 | 1 | - | - | - | - | - | - |
WeagleWeagle is an enterprise search engine and secure browsing/data protection tool for web sessions. | 5.0 | 1 | - | - | - | - | - | - |
Cisdem AppCryptCisdem AppCrypt blocks apps and websites with scheduling and password protection. | 0.0 | 0 | - | - | - | - | - | - |
CleanBrowsingCleanBrowsing is DNS-based content filtering and security for networks. | 0.0 | 0 | - | - | - | - | - | - |
Clearswift Secure Web GatewayClearswift Secure Web Gateway is explicitly a policy-controlled secure web gateway. | 0.0 | 0 | - | - | - | - | - | - |
DNSSenseDNSSense focuses on DNS-layer threat detection and network traffic analysis. | 0.0 | 0 | - | - | - | - | - | - |
Enterprise Threat ProtectorEnterprise Threat Protector detects access to malicious domains and blocks data exfiltration — a DNS-layer secure web gateway. | 0.0 | 0 | - | - | - | - | - | - |
iPrism Web SecurityiPrism Web Security is a web security suite providing web filtering and protection across network access points. | 0.0 | 0 | - | - | - | - | - | - |
NetsweeperNetsweeper specializes in web content filtering to protect networks from harmful content. | 0.0 | 0 | - | - | - | - | - | - |