Niches
Single Sign-On (SSO) & Access Management Platform
MarginalIT & Security - SSO and access management platforms that federate authentication across SaaS and enterprise apps using SAML/OIDC/OAuth, often with adaptive access policies for workforce users.
Demand context (from the categories these products live in): 13k monthly searches, ~$22 avg CPC, KD 43.
Opportunity reportOpportunity score
20
Products
24
Active Google advertisers
0
Persistent advertisers
0
Avg ad tenure
-
LinkedIn advertisers
0
Pixel advertisers
0
CPC (incumbents)
-
Incumbent ad spend/mo
-
Weighted rating
4.55
Products in this niche - 24, advertisers first
| Product | Rating | Reviews | Capterra ads | Google ads | Advertising for | LinkedIn ads | Channels | Ad spend/mo |
|---|---|---|---|---|---|---|---|---|
Jamf ConnectJamf Connect provides single corporate identity SSO for Mac users to access resources. | 4.6 | 38 | - | - | - | - | - | - |
PortalGuardPortalGuard secures access for workforce and customers via access management/SSO. | 4.6 | 33 | - | - | - | - | - | - |
Imprivata OneSignImprivata OneSign provides SSO with password management and biometrics for healthcare. | 4.8 | 20 | - | - | - | - | - | - |
SAP Single Sign-OnSAP Single Sign-On provides single user login across IT systems. | 4.6 | 18 | - | - | - | - | - | - |
PasslyPassly combines SSO, MFA, and password management for IT teams and MSPs. | 4.1 | 17 | - | - | - | - | - | - |
Authlogics MFAsecondaryAlso includes SSO capabilities for on-prem and cloud. | 4.9 | 9 | - | - | - | - | - | - |
Hypergate AuthenticatorHypergate Authenticator delivers mobile SSO via managed application. | 4.8 | 5 | - | - | - | - | - | - |
CloudCodessecondaryAlso provides SSO and access control features. | 3.8 | 4 | - | - | - | - | - | - |
OpenAthensSSO solution providing identity and access management to web resources. | 3.5 | 2 | - | - | - | - | - | - |
UnidyIdentity management and SSO centralizing user accounts with unified login. | 4.5 | 2 | - | - | - | - | - | - |
Atlassian AccessAdmin tools providing SSO and access controls for Atlassian Cloud. | 5.0 | 1 | - | - | - | - | - | - |
QuickLaunch SSOQuickLaunch SSO is an IAM/SSO provider for digital transformation. | 5.0 | 1 | - | - | - | - | - | - |
SAASPASSsecondaryAlso offers SSO and directory services. | 3.0 | 1 | - | - | - | - | - | - |
Active Login ManagerActive Login Manager provides SSO through automated login settings. | 0.0 | 0 | - | - | - | - | - | - |
AllthenticatesecondaryAlso provides SSO across systems. | 0.0 | 0 | - | - | - | - | - | - |
Appsian Security PlatformAppsian Security Platform delivers secure SSO/SAML access to PeopleSoft with IdP integrations. | 0.0 | 0 | - | - | - | - | - | - |
AuthsmithCloud user management with MFA and SSO features. | 0.0 | 0 | - | - | - | - | - | - |
CitizenOneCIAM platform for digitizing citizen identity management and secure service access. | 0.0 | 0 | - | - | - | - | - | - |
Jira OauthminiOrange Jira OAuth provides SSO into Atlassian Cloud apps via OAuth/OpenID. | 0.0 | 0 | - | - | - | - | - | - |
SafeNet Trusted AccessSafeNet Trusted Access provides access management ensuring the right user accesses the right app. | 0.0 | 0 | - | - | - | - | - | - |
Scalefusion OneIdPUEM-driven IAM with conditional SSO, endpoint authentication, and JIT admin. | 0.0 | 0 | - | - | - | - | - | - |
Skillmine AuthIdentity management with SSO, MFA, and centralized authentication control. | 0.0 | 0 | - | - | - | - | - | - |
TrueXessManages access to cloud and on-prem applications/systems via automation. | 0.0 | 0 | - | - | - | - | - | - |
TrustBuilderTrustBuilder.io is described as a tailor-made Access Management Platform with standards-based SSO. | 0.0 | 0 | - | - | - | - | - | - |