Niches

Video Analytics & Audience Intelligence Platform

Marginal

Analytics & Business Intelligence - Analytics platforms that measure video viewing performance, engagement, audience metrics, and ad performance across owned and social video content.

Demand context (from the categories these products live in): 65k monthly searches, ~$6 avg CPC, KD 61.

Opportunity report

Opportunity score

14

Products

6

Active Google advertisers

0

Persistent advertisers

0

Avg ad tenure

-

LinkedIn advertisers

0

Pixel advertisers

0

CPC (incumbents)

-

Incumbent ad spend/mo

-

Weighted rating

4.64

Products in this niche - 6, advertisers first

ProductRatingReviewsCapterra adsGoogle adsAdvertising forLinkedIn adsChannelsAd spend/mo
TouchstreamTouchstream monitors and analyzes OTT video delivery as a network ops platform.
4.513------
MintricsMintrics is a social video analytics platform that benchmarks performance.
5.03------
VidalyticsVidalytics uses behavioral analytics to optimize video conversion performance for marketers.
5.02------
Hive StreamingsecondaryProvides powerful analytics to measure video engagement.
5.01------
InnovidsecondaryProvides ad measurement and analytics for advertisers.
4.01------
Mux VideosecondaryIncludes Mux Data for video streaming analytics.
5.01------